KATI K

KATI K — pop artist from DE.

KATI K is an expert in sad songs, with most of her music falling into that emotional category. However, the Munich-based artist also shows her versatility with…

Influence: 49.54% Fanbase: 24.55% Trending: 62.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-09

1,803,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 11:03:44 UTC

Genres

poppopgerman popmainstream pophip-hop & rapgerman hip hop

Biography

KATI K is an expert in sad songs, with most of her music falling into that emotional category. However, the Munich-based artist also shows her versatility with upbeat tracks like her summer single "Erwischt" featuring FiNCH, which became a hit in 2024. KATI K's musical journey began at a young age, performing her first gig at 9 years old during her communion in a church. With a background in piano lessons and choir singing, she later gained popularity through Instagram with her unique, emotive voice, amassing nearly 400,000 followers on the platform and 1.4 million on TikTok. Her live performances further showcase her talent, with her first sold-out tour in spring 2024.

Top Brand Affinities

Report Date: 2025-09-09

KATI K resonates with 18-24 & 25-34 audiences and sustains presence in GERMANY, AUSTRIA, UNITED STATES. The demographic is heavily female (56%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 242,800 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KATI K score 1.53% — Moderate bucket.

Followers:1,803,000

Engagements:27,541

Rate:1.5%

Posts:2,062

Avg Likes:24,824

Avg Comments:299

Avg Views:338,832

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,803,000 · Engagements 27,541 · Rate 1.5% Posts 2,062 · Views 338,832 · Avg Likes 24,824 · Avg Comments 299 · Avg Views 338,832	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 35-44: 8% 13-17: 7%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	GERMANY (86%) AUSTRIA (5%) UNITED STATES (1%) SWITZERLAND (1%) INDIA (1%)	Top regions: GERMANY (86%), AUSTRIA (5%), UNITED STATES (1%)
Platform Engagement	Tiktok: 242,800 avg views/post · Youtube: 96,032 avg views/post	Best reach: Tiktok 242,800 avg views; best engagement: Tiktok 22,400 avg likes