Kanye West

Kanye West — hip-hop & rap artist from US.

Kanye West, born and raised in Chicago by an English professor mother, gained recognition for his production work on JAY-Z's The Blueprint in 2001, pioneering…

Influence: 85.23% Fanbase: 89.78% Trending: 82.95% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 16.21% • Very Strong

As of 2025-10-02

14,214,650

Social Media Followers

As of 2025-10-02

00:00:00

Hours Airplay

2025-11-07 01:21:53 UTC

Genres

hip-hop & rapraphip-hop/rapchicago rapcontemporary hip hophip hop

Biography

Kanye West, born and raised in Chicago by an English professor mother, gained recognition for his production work on JAY-Z's The Blueprint in 2001, pioneering a sample-heavy "chipmunk soul" sound that influenced rap music for years to come. Transitioning to a successful MC career with his debut album The College Dropout in 2004, West has since released a series of innovative albums that have continually pushed boundaries and reshaped the cultural landscape of hip-hop. Known for his eclectic influences and bold experimentation, West has consistently challenged stereotypes within the genre and made significant contributions to music production. Beyond music, West has made a mark in the fashion industry, collaborating with major brands and launching his own Yeezy Season line, blending streetwear with high fashion. His diverse interests also extend to sculpture and architecture, with projects such as the controversial silicone figures in his "Famous" video and the announcement of his venture into prefabricated home design with Yeezy Home. West's ambitious and audacious approach to his creative endeavors has not only resulted in a formidable body of work but has also played a pivotal role in elevating hip-hop to a form of high art.

Top Brand Affinities

Report Date: 2025-10-02

Kanye West builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (4,907,239 avg views per post), while Instagram provides social proof in comments and saves. Affinities with True Religion, Foot Locker, Champion point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kanye West score 3.74% — Very Strong bucket.

Brand: True ReligionBrand: Foot LockerBrand: Champion

Followers:14,214,650

Engagements:530,970

Rate:3.7%

Posts:163

Avg Likes:510,163

Avg Comments:28,808

Avg Views:8,007,239

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,214,650 · Engagements 530,970 · Rate 3.7% Posts 163 · Views 8,007,239 · Avg Likes 510,163 · Avg Comments 28,808 · Avg Views 8,007,239	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 13-17: 7% 35-44: 6%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (37%) BRAZIL (5%) UNITED KINGDOM (4%) CANADA (4%) FRANCE (3%)	Top regions: UNITED STATES (37%), BRAZIL (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 229,283 avg likes/post · Tiktok: 3,100,000 avg views/post · Youtube: 4,907,239 avg views/post	Best reach: Youtube 4,907,239 avg views; best engagement: Instagram 229,283 avg likes

Top Brand Affinities

True Religion

Score: 16.21

Foot Locker

Score: 12.16

Champion

Score: 10.98

Sneaker News

Score: 8.61

Maison Margiela

Score: 7.28

Supreme

Score: 6.46

Alexander McQueen

Score: 6.38

Sneakerhead

Score: 6.01

ESPN

Score: 5.97

Coachella

Score: 5.57

Steve Madden

Score: 5.26

Kodak

Score: 5.23

Brand	Category	Score
True Religion		16.21
Foot Locker		12.16
Champion		10.98
Sneaker News		8.61
Maison Margiela		7.28
Supreme		6.46
Alexander McQueen		6.38
Sneakerhead		6.01
ESPN		5.97
Coachella		5.57
Steve Madden		5.26
Kodak		5.23
Los Angeles Lakers		5.18
Coach		5.10
Nice Kicks		5.05
Balenciaga		4.88
GAP		4.79
Hennessy		4.47
Timberland		4.22
BALMAIN		4.19
SoundCloud		4.14
Urban Outfitters		4.04
FashionNova		3.69
Carhartt		3.67
Polo Ralph Lauren		3.50
Cartoon Network		3.49
Pizza Hut		3.25
The North Face		3.15
Nintendo		3.13
Barber Shop Connect		3.04
Monster Beverage		3.01
shein		2.99
NBA		2.97
Tesla Motors		2.93
Fenty beauty		2.92
Stüssy		2.89
McLaren		2.89
Dr. Martens		2.84
MTV		2.73
Gucci		2.67
Lamborghini		2.61
GIVENCHY		2.53
TOM FORD		2.52
Nike		2.51
SheInside		2.49
Crocs		2.49
Rolls-Royce		2.48
Louis Vuitton		2.47
Target		2.47
Beats Electronics		2.41