
Kanye West
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
14,214,650
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Kanye West builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (4,907,239 avg views per post), while Instagram provides social proof in comments and saves. Affinities with True Religion, Foot Locker, Champion point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 14,214,650 · Engagements 528,445 · Rate 3.7% Posts 163 · Views 8,007,239 · Avg Likes 507,913 · Avg Comments 28,800 · Avg Views 8,007,239 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 50% 25-34: 35% 13-17: 7% 35-44: 6% |
Largest: 18-24 (50%); next: 25-34 (35%) |
Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
Top Countries |
UNITED STATES (37%) BRAZIL (5%) UNITED KINGDOM (4%) CANADA (4%) FRANCE (3%) |
Top regions: UNITED STATES (37%), BRAZIL (5%), UNITED KINGDOM (4%) |
Platform Engagement | Instagram: 229,283 avg likes/post · Tiktok: 3,100,000 avg views/post · Youtube: 4,907,239 avg views/post | Best reach: Youtube 4,907,239 avg views; best engagement: Instagram 229,283 avg likes |
Top Brand Affinities
True Religion
Foot Locker
Champion
Sneaker News
Maison Margiela
Supreme
Alexander McQueen
Sneakerhead
ESPN
Coachella
Steve Madden
Kodak
Brand | Category | Score |
---|---|---|
True Religion | 16.21 | |
Foot Locker | 12.16 | |
Champion | 10.98 | |
Sneaker News | 8.61 | |
Maison Margiela | 7.28 | |
Supreme | 6.46 | |
Alexander McQueen | 6.38 | |
Sneakerhead | 6.01 | |
ESPN | 5.97 | |
Coachella | 5.57 | |
Steve Madden | 5.26 | |
Kodak | 5.23 | |
Los Angeles Lakers | 5.18 | |
Coach | 5.10 | |
Nice Kicks | 5.05 | |
Balenciaga | 4.88 | |
GAP | 4.79 | |
Hennessy | 4.47 | |
Timberland | 4.22 | |
BALMAIN | 4.19 | |
SoundCloud | 4.14 | |
Urban Outfitters | 4.04 | |
FashionNova | 3.69 | |
Carhartt | 3.67 | |
Polo Ralph Lauren | 3.50 | |
Cartoon Network | 3.49 | |
Pizza Hut | 3.25 | |
The North Face | 3.15 | |
Nintendo | 3.13 | |
Barber Shop Connect | 3.04 | |
Monster Beverage | 3.01 | |
shein | 2.99 | |
NBA | 2.97 | |
Tesla Motors | 2.93 | |
Fenty beauty | 2.92 | |
Stüssy | 2.89 | |
McLaren | 2.89 | |
Dr. Martens | 2.84 | |
MTV | 2.73 | |
Gucci | 2.67 | |
Lamborghini | 2.61 | |
GIVENCHY | 2.53 | |
TOM FORD | 2.52 | |
Nike | 2.51 | |
SheInside | 2.49 | |
Crocs | 2.49 | |
Rolls-Royce | 2.48 | |
Louis Vuitton | 2.47 | |
Target | 2.47 | |
Beats Electronics | 2.41 |
Official Profiles
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LoginArtist: Kanye West
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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