Kanye West

Kanye West

Superstar

Country: US | Gender: male | Artist ID: 11e81bca-ebf7-e1c4-85d5-a0369fe50396

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Genres

hip-hop & rapraphip-hop/rapchicago rapcontemporary hip hophip hop
Influential: 85.23% Fanbase: 89.78% Trending: 82.95%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 16.21% • Very Strong
As of 2025-09-09

14,214,650

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 85.23% | Fanbase 89.78% | Trending 82.95% | CAREER STAGE: SUPERSTAR

Biography

Kanye West, born and raised in Chicago by an English professor mother, gained recognition for his production work on JAY-Z's The Blueprint in 2001, pioneering a sample-heavy "chipmunk soul" sound that influenced rap music for years to come. Transitioning to a successful MC career with his debut album The College Dropout in 2004, West has since released a series of innovative albums that have continually pushed boundaries and reshaped the cultural landscape of hip-hop. Known for his eclectic influences and bold experimentation, West has consistently challenged stereotypes within the genre and made significant contributions to music production. Beyond music, West has made a mark in the fashion industry, collaborating with major brands and launching his own Yeezy Season line, blending streetwear with high fashion. His diverse interests also extend to sculpture and architecture, with projects such as the controversial silicone figures in his "Famous" video and the announcement of his venture into prefabricated home design with Yeezy Home. West's ambitious and audacious approach to his creative endeavors has not only resulted in a formidable body of work but has also played a pivotal role in elevating hip-hop to a form of high art.
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Kanye West Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Kanye West builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (4,907,239 avg views per post), while Instagram provides social proof in comments and saves. Affinities with True Religion, Foot Locker, Champion point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kanye West score 3.72%Very Strong bucket.
Brand: True ReligionBrand: Foot LockerBrand: Champion
Followers:14,214,650
Engagements:528,445
Rate:3.7%
Posts:163
Views:8,007,239
Avg Likes:507,913
Avg Comments:28,800
Avg Views:8,007,239

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,214,650 · Engagements 528,445 · Rate 3.7%
Posts 163 · Views 8,007,239 · Avg Likes 507,913 · Avg Comments 28,800 · Avg Views 8,007,239
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 50%
25-34: 35%
13-17: 7%
35-44: 6%
Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries UNITED STATES (37%)
BRAZIL (5%)
UNITED KINGDOM (4%)
CANADA (4%)
FRANCE (3%)
Top regions: UNITED STATES (37%), BRAZIL (5%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 229,283 avg likes/post · Tiktok: 3,100,000 avg views/post · Youtube: 4,907,239 avg views/post Best reach: Youtube 4,907,239 avg views; best engagement: Instagram 229,283 avg likes

Top Brand Affinities

True Religion
Score: 16.21
Foot Locker
Score: 12.16
Champion
Score: 10.98
Sneaker News
Score: 8.61
Maison Margiela
Score: 7.28
Supreme
Score: 6.46
Alexander McQueen
Score: 6.38
Sneakerhead
Score: 6.01
ESPN
Score: 5.97
Coachella
Score: 5.57
Steve Madden
Score: 5.26
Kodak
Score: 5.23
Brand Category Score
True Religion 16.21
Foot Locker 12.16
Champion 10.98
Sneaker News 8.61
Maison Margiela 7.28
Supreme 6.46
Alexander McQueen 6.38
Sneakerhead 6.01
ESPN 5.97
Coachella 5.57
Steve Madden 5.26
Kodak 5.23
Los Angeles Lakers 5.18
Coach 5.10
Nice Kicks 5.05
Balenciaga 4.88
GAP 4.79
Hennessy 4.47
Timberland 4.22
BALMAIN 4.19
SoundCloud 4.14
Urban Outfitters 4.04
FashionNova 3.69
Carhartt 3.67
Polo Ralph Lauren 3.50
Cartoon Network 3.49
Pizza Hut 3.25
The North Face 3.15
Nintendo 3.13
Barber Shop Connect 3.04
Monster Beverage 3.01
shein 2.99
NBA 2.97
Tesla Motors 2.93
Fenty beauty 2.92
Stüssy 2.89
McLaren 2.89
Dr. Martens 2.84
MTV 2.73
Gucci 2.67
Lamborghini 2.61
GIVENCHY 2.53
TOM FORD 2.52
Nike 2.51
SheInside 2.49
Crocs 2.49
Rolls-Royce 2.48
Louis Vuitton 2.47
Target 2.47
Beats Electronics 2.41

Official Profiles

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Artist: Kanye West

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Kanye West today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
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Popularity (2025-09-09)

Platform%
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Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
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Artist Ranking, Popularity and Social Media Influence measured accurately with AI.