Justin Hawkes

Justin Hawkes

Country: US | Gender: male

Influence: 49.28% Fanbase: 16.28% Trending: 65.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 108.66% • Very Strong

As of 2025-09-08

20,228

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:18 UTC

Genres

electronicdanceelectronicdrum & bass

Biography

Justin Hawkes, formerly known as Flite, is a US-based producer renowned for his ability to seamlessly traverse from soft-toned melodies to powerful bass-driven tracks within the drum & bass genre. With a vast discography as Flite, his transition to Justin Hawkes showcases a refined musical expression that has garnered support from top DJs worldwide. His music has amassed over 25 million online hits, appealing to both club-goers and listeners alike.

Justin's innovative approach as a producer has earned him recognition from industry heavyweights like Andy C, Porter Robinson, and RL Grime, solidifying his presence in the global music scene. While his music is celebrated internationally, his focus remains on expanding the drum & bass culture in North America, aiming to foster a thriving community for both artists and fans. For bookings and inquiries, please refer to the contact information provided.

Justin Hawkes Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Justin Hawkes stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, AUSTRALIA. The profile is heavily male (69%), and content lands hardest on Tiktok, where posts average 984 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, iHeartRaves, Ableton, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Justin Hawkes a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Justin Hawkes score 2.75%Strong bucket.
Brand: MixcloudBrand: iHeartRavesBrand: Ableton
Followers:20,228
Engagements:556
Rate:2.7%
Posts:76
Views:984
Avg Likes:540
Avg Comments:42
Avg Views:984

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 20,228 · Engagements 556 · Rate 2.7%
Posts 76 · Views 984 · Avg Likes 540 · Avg Comments 42 · Avg Views 984
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 47%
25-34: 37%
35-44: 9%
13-17: 5%
Largest: 18-24 (47%); next: 25-34 (37%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (31%)
UNITED KINGDOM (22%)
AUSTRALIA (11%)
NEW ZEALAND (7%)
IRELAND (4%)
Top regions: UNITED STATES (31%), UNITED KINGDOM (22%), AUSTRALIA (11%)
Platform Engagement Instagram: 469 avg likes/post · Tiktok: 984 avg views/post Best reach: Tiktok 984 avg views; best engagement: Instagram 469 avg likes

Top Brand Affinities

Mixcloud
Score: 108.66
iHeartRaves
Score: 83.58
Ableton
Score: 63.46
Pioneer
Score: 54.72
Phase One
Score: 51.83
MOOG
Score: 34.55
SoundCloud
Score: 29.30
Trancefamily
Score: 25.68
Akai
Score: 23.08
Sennheiser
Score: 19.36
Akg
Score: 15.05
Tomorrowland
Score: 13.92
Brand Category Score
Mixcloud 108.66
iHeartRaves 83.58
Ableton 63.46
Pioneer 54.72
Phase One 51.83
MOOG 34.55
SoundCloud 29.30
Trancefamily 25.68
Akai 23.08
Sennheiser 19.36
Akg 15.05
Tomorrowland 13.92
Pro Tools 10.69
Spotify Music 10.45
Beats Electronics 9.59
Amazon Music 9.57
RAZER 6.72
Jagermeister 6.23
Final Fantasy 6.11
Chrysler 5.44
Warner Bros 5.44
Matrix 4.95
Coachella 4.89
Oculus 4.87
Pilsner Urquell 4.45
Fallout 4.11
Coors 3.94
BBS 3.85
Acura 3.53
Counter-Strike 3.46
BBC 3.44
Philips 3.41
Nintendo 3.31
Monster Beverage 3.30
ASUS 3.25
Gundam 3.05
Stüssy 3.01
A Game of Tones 2.96
Lollapalooza 2.84
Adobe 2.81
Aston Martin 2.74
Haima 2.73
League of Legends 2.68
Scion 2.65
MTV 2.64
Showtime 2.64
NHL 2.57
Busch 2.47
Activision Blizzard 2.41
Sprite 2.33

Official Profiles

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Artist: Justin Hawkes

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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