Julien Baker

Julien Baker — pop artist from US.

Julien Baker and TORRES' song "Send A Prayer My Way" embodies the outlaw tradition with its themes of defiance, subversion, and grappling with addiction and…

Influence: 62.09% Fanbase: 46.36% Trending: 69.95% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 21.68% • Very Strong

As of 2025-09-16

765,257

Social Media Followers

As of 2025-09-16

00:00:00

Hours Airplay

2025-12-07 16:55:36 UTC

Genres

popindie popart popalternativeindie rockalternativefolk & traditionalindie folkambient folk

Biography

Julien Baker and TORRES' song "Send A Prayer My Way" embodies the outlaw tradition with its themes of defiance, subversion, and grappling with addiction and oppressive power structures. The track also reflects radical empathy and the resilience to embrace second and third chances, blending struggle and regret with humor and defiance. This collaboration between the two artists, conceived during a bone-chilling night in Chicago in 2016, marks the beginning of a country album project that showcases their spare, elegant lyrics and willingness to share personal struggles with their audience, creating a work that resonates with listeners and serves as a comforting companion in life's journey.

Top Brand Affinities

Report Date: 2025-09-16

Julien Baker connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (57%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 5,981 avg views per post; Instagram adds dependable engagement depth. Overlap with Warby Parker, MOOG, bonappetitmag highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Julien Baker moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Julien Baker score 1.62% — Moderate bucket.

Brand: Warby ParkerBrand: MOOGBrand: bonappetitmag

Followers:765,257

Engagements:12,422

Rate:1.6%

Posts:602

Avg Likes:12,363

Avg Comments:53

Avg Views:9,008

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 765,257 · Engagements 12,422 · Rate 1.6% Posts 602 · Views 9,008 · Avg Likes 12,363 · Avg Comments 53 · Avg Views 9,008	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 33% 35-44: 12% 45-64: 6%	Largest: 18-24 (43%); next: 25-34 (33%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (44%) UNITED KINGDOM (6%) CANADA (5%) BRAZIL (4%) GERMANY (4%)	Top regions: UNITED STATES (44%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 11,366 avg likes/post · Tiktok: 5,981 avg views/post · Youtube: 3,027 avg views/post	Best reach: Tiktok 5,981 avg views; best engagement: Instagram 11,366 avg likes

Top Brand Affinities

Warby Parker

Score: 21.68

MOOG

Score: 17.66

bonappetitmag

Score: 13.69

Sennheiser

Score: 9.56

Madewell

Score: 8.43

Pro Tools

Score: 8.31

Life Is Strange

Score: 8.12

Ableton

Score: 7.99

Amazon Music

Score: 7.49

Glossier

Score: 7.29

Gillette

Score: 6.86

Spotify Music

Score: 6.49

Brand	Category	Score
Warby Parker		21.68
MOOG		17.66
bonappetitmag		13.69
Sennheiser		9.56
Madewell		8.43
Pro Tools		8.31
Life Is Strange		8.12
Ableton		7.99
Amazon Music		7.49
Glossier		7.29
Gillette		6.86
Spotify Music		6.49
Lollapalooza		6.19
Coors		6.05
Kodak		5.76
Kickstarter		5.56
Free People		5.46
Kroger		5.45
Showtime		5.02
Pacific Northwest Wonderland		4.88
Taco Bell		4.60
Margaritaville		4.59
Verizon		4.48
Paramount Pictures		4.30
Fujifilm		4.16
Polaroid		4.11
Urban Outfitters		4.03
SoundCloud		4.02
Heinz		3.91
Airbnb		3.88
Tinder		3.81
Bethesda Softworks		3.71
Dr. Martens		3.70
Philips		3.63
Coachella		3.59
Fallout		3.34
Gatorade		3.16
Nickelodeon		2.95
Carhartt		2.85
Busch		2.85
Guinness		2.75
NHL		2.72
Pixar		2.67
Emporium		2.63
Columbia Pictures		2.62
Budweiser		2.57
Activision Blizzard		2.51
HBO		2.44
Chipotle Mexican Grill		2.40
NBC		2.40