Jovynn

Jovynn — electronic artist from MY.

Malaysian DJ and content curator JOVYNN made history as the first Malaysian to headline SUPERVERSE, DUBAI in February 2022, boasting an impressive social media…

Influence: 51.20% Fanbase: 33.57% Trending: 60.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 41.92% • Very Strong

As of 2025-09-09

11,606,352

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:17 UTC

Genres

electronicdanceelectronic

Biography

Malaysian DJ and content curator JOVYNN made history as the first Malaysian to headline SUPERVERSE, DUBAI in February 2022, boasting an impressive social media following of 8.6 million. Her adept transition techniques and trendsetting live mashups on TikTok have garnered recognition from top artists like Dwayne "The Rock" Johnson and Charli D’Amelio.

Through collaborations with global brands like SERATO, MTV Asia, and Warner Music Group, JOVYNN showcases her unique musical styling and whimsical ideas. Her ability to read the crowd's desires and deliver an unforgettable mix of pop, hip-hop, tech house, and melodic house sets her apart as an artist who can captivate any audience with a subtle yet impactful wave of creativity.

Top Brand Affinities

Report Date: 2025-09-09

Jovynn commands interest from 18-24 & 25-34 audiences in UNITED STATES, MALAYSIA, INDONESIA. With a heavily male (56%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (124,600 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with iHeartRaves, GENTLE MONSTER, Armani Beauty points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Jovynn score 0.46% — Low bucket.

Brand: iHeartRavesBrand: GENTLE MONSTERBrand: Armani Beauty

Followers:11,606,352

Engagements:52,842

Rate:0.5%

Posts:1,796

Avg Likes:51,393

Avg Comments:249

Avg Views:147,244

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,606,352 · Engagements 52,842 · Rate 0.5% Posts 1,796 · Views 147,244 · Avg Likes 51,393 · Avg Comments 249 · Avg Views 147,244	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 8% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (25%) MALAYSIA (12%) INDONESIA (6%) UNITED KINGDOM (6%) GERMANY (4%)	Top regions: UNITED STATES (25%), MALAYSIA (12%), INDONESIA (6%)
Platform Engagement	Instagram: 40,001 avg likes/post · Tiktok: 124,600 avg views/post · Youtube: 22,644 avg views/post	Best reach: Tiktok 124,600 avg views; best engagement: Instagram 40,001 avg likes

Top Brand Affinities

iHeartRaves

Score: 41.92

GENTLE MONSTER

Score: 34.38

Armani Beauty

Score: 21.68

Pioneer

Score: 20.90

Mixcloud

Score: 12.45

Coach

Score: 11.50

AirAsia

Score: 10.77

Atmos

Score: 8.50

Maison Margiela

Score: 8.28

Longchamp

Score: 7.77

Tomorrowland

Score: 7.07

Loewe

Score: 6.85

Brand	Category	Score
iHeartRaves		41.92
GENTLE MONSTER		34.38
Armani Beauty		21.68
Pioneer		20.90
Mixcloud		12.45
Coach		11.50
AirAsia		10.77
Atmos		8.50
Maison Margiela		8.28
Longchamp		7.77
Tomorrowland		7.07
Loewe		6.85
Champion		6.66
Ableton		6.50
RAZER		6.46
JACQUEMUS		6.11
Petronas		5.92
Vivienne Westwood		5.87
Dyson		5.79
Emporio Armani		5.77
Ferragamo		5.55
Infiniti		5.45
Acura		5.34
Miu Miu		5.13
Jimmy Choo		5.05
UNIQLO		5.04
KARL LAGERFELD		4.93
Shiseido		4.61
Pull&Bear		4.38
Hennessy		4.31
Stüssy		4.01
Kate Spade		3.99
Polo Ralph Lauren		3.76
Leica		3.58
Fenty beauty		3.57
Moschino		3.41
Fendi		3.40
Dr. Martens		3.33
NARS Cosmetics		3.14
G-shock		3.13
Monster Beverage		2.98
Kylie Cosmetics		2.94
FashionNova		2.94
Carhartt		2.94
Gundam		2.87
Kodak		2.74
shein		2.72
Marc Jacobs		2.71
Panasonic		2.70
TOM FORD		2.63