Josh Pyke
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
29,442
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 07:59:50 UTC
Genres
Biography
Josh Pyke keeps 25-34 & 18-24 audiences engaged throughout AUSTRALIA, BRAZIL, UNITED STATES. The composition is heavily male (57%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,937 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Telstra, Virgin Australia, Vegemite supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 29,442 · Engagements 270 · Rate 0.9% Posts 1,551 · Views 1,937 · Avg Likes 259 · Avg Comments 21 · Avg Views 1,937 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 30% 35-44: 19% 45-64: 10% |
Largest: 25-34 (38%); next: 18-24 (30%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
AUSTRALIA (48%) BRAZIL (9%) UNITED STATES (8%) NEW ZEALAND (6%) CANADA (4%) |
Top regions: AUSTRALIA (48%), BRAZIL (9%), UNITED STATES (8%) |
| Platform Engagement | Instagram: 187 avg likes/post · Youtube: 1,937 avg views/post | Best reach: Youtube 1,937 avg views; best engagement: Instagram 187 avg likes |
Top Brand Affinities
Telstra
Virgin Australia
Vegemite
Myer
Qantas
Coles
Kmart
Woolworths
Pro Tools
Sunnies Studios
New Line Cinema
BALMAIN
| Brand | Category | Score |
|---|---|---|
| Telstra | 63.94 | |
| Virgin Australia | 63.81 | |
| Vegemite | 61.06 | |
| Myer | 47.96 | |
| Qantas | 44.92 | |
| Coles | 41.87 | |
| Kmart | 33.74 | |
| Woolworths | 22.52 | |
| Pro Tools | 11.66 | |
| Sunnies Studios | 10.84 | |
| New Line Cinema | 10.16 | |
| BALMAIN | 9.90 | |
| Sennheiser | 9.10 | |
| Holden | 9.04 | |
| Amazon Music | 8.78 | |
| Thermomix | 7.79 | |
| Billabong | 7.44 | |
| ABC | 7.09 | |
| Spotify Music | 5.77 | |
| Emporium | 5.53 | |
| Airbnb | 5.07 | |
| Aperol | 4.88 | |
| Ableton | 4.59 | |
| Tinder | 3.99 | |
| Showtime | 3.92 | |
| Cadbury | 3.91 | |
| McLaren | 3.89 | |
| UberEATS | 3.77 | |
| Kickstarter | 3.57 | |
| Lush | 3.50 | |
| Guinness | 3.42 | |
| Lindt | 3.25 | |
| Polaroid | 3.25 | |
| Columbia Pictures | 3.21 | |
| Martini | 3.05 | |
| Geocaching | 2.83 | |
| Preloved | 2.76 | |
| Kodak | 2.76 | |
| Coachella | 2.73 | |
| Lego | 2.61 | |
| Dr. Martens | 2.55 | |
| SoundCloud | 2.52 | |
| The Olympic Games | 2.50 | |
| Baileys | 2.48 | |
| Mulberry | 2.48 | |
| NBC | 2.48 | |
| Lululemon Athletica | 2.41 | |
| Pixar | 2.15 | |
| Beats Electronics | 2.06 | |
| BBC | 1.91 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
