Inkonnu Brand Affinity ranks highest DeFacto at 23.25% . Very Strong. Score DMDB 55.79% | Fanbase 44.80%

Inkonnu — hip-hop & rap artist from MA.

Artist Biography: Born on August 30, 1993, in Casablanca, Morocco, Inkonnu is a prominent figure in the Moroccan rap scene. He gained recognition for his…

Inkonnu

Established

Country: MA | Artist ID: 11e83fed-bef3-7098-8af4-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/raparabic hip hoprap maroccontemporary hip hophip hoptrap

Influential: 55.79% Fanbase: 44.80% Trending: 61.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

DeFacto • 23.25% • Very Strong

As of 2025-09-09

2,378,819

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.79% | Fanbase 44.80% | Trending 61.29% | CAREER STAGE: MID_LEVEL

Biography

Artist Biography:

Born on August 30, 1993, in Casablanca, Morocco, Inkonnu is a prominent figure in the Moroccan rap scene. He gained recognition for his unique style and socially conscious lyrics, addressing issues such as poverty, corruption, and social injustice. Inkonnu's music reflects his personal experiences and the realities of life in Morocco, resonating with a diverse audience.

Inkonnu's career took off with the release of his debut album in 2016, which received critical acclaim and established him as a rising star in North African hip-hop. He has since collaborated with various artists and continued to push boundaries with his music. Inkonnu remains an influential voice in the Moroccan music industry, using his platform to shed light on important social issues and inspire change.

Report Date: 2025-09-09

Inkonnu maintains consistent pull among 18-24 & 25-34 audiences across MOROCCO, UNITED STATES, ALGERIA. The audience leans heavily male (83%), so brand cues around style and status perform well. The clearest reach is on Youtube with 5,844,220 avg views per post; Instagram functions as the community touchpoint. Affinity with DeFacto, Kiabi, LC Waikiki makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Inkonnu score 10.05% — Very Strong bucket.

Brand: DeFactoBrand: KiabiBrand: LC Waikiki

Followers:2,378,819

Engagements:239,010

Rate:10.0%

Posts:29

Avg Likes:236,062

Avg Comments:4,071

Avg Views:5,844,220

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,378,819 · Engagements 239,010 · Rate 10.0% Posts 29 · Views 5,844,220 · Avg Likes 236,062 · Avg Comments 4,071 · Avg Views 5,844,220	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 28% 13-17: 7% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (28%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	MOROCCO (80%) UNITED STATES (5%) ALGERIA (3%) FRANCE (3%) ITALY (2%)	Top regions: MOROCCO (80%), UNITED STATES (5%), ALGERIA (3%)
Platform Engagement	Instagram: 144,926 avg likes/post · Youtube: 5,844,220 avg views/post	Best reach: Youtube 5,844,220 avg views; best engagement: Instagram 144,926 avg likes

Top Brand Affinities

DeFacto

Score: 23.25

Kiabi

Score: 14.46

LC Waikiki

Score: 12.30

Swatch

Score: 8.95

Pull&Bear

Score: 8.38

Stone Island

Score: 7.73

Haribo

Score: 5.74

Lacoste

Score: 5.29

Bershka

Score: 4.51

Beats Electronics

Score: 3.23

Balenciaga

Score: 3.19

Versace

Score: 2.91

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Top Brand Affinities

Brand	Category	Score
DeFacto		23.25
Kiabi		14.46
LC Waikiki		12.30
Swatch		8.95
Pull&Bear		8.38
Stone Island		7.73
Haribo		5.74
Lacoste		5.29
Bershka		4.51
Beats Electronics		3.23
Balenciaga		3.19
Versace		2.91
Gucci		2.84
Zara		2.70
A Game of Tones		2.66
Adidas		2.49
Nike		2.31
FIFA		2.28
Petronas		2.26
Ubisoft		2.23
Fendi		2.22
Supreme		2.16
Louis Vuitton		1.97
Gymshark		1.96
Rolex		1.95
FashionNova		1.85
New Balance		1.83
Vogue		1.77
shein		1.76
SheInside		1.73
Michael Kors		1.65
NFL		1.58
Adobe		1.58
Xiaomi		1.53
The North Face		1.50
Canon		1.48
Puma		1.48
musical.ly		1.45
Nikon		1.34
Yamaha		1.32
Travelgram		1.31
Sony		1.29
UFC		1.29
Christian Dior		1.27
Mercedes-Benz		1.23
Mitsubishi		1.22
SoundCloud		1.19
National Geographic		1.17
Ray-Ban		1.16
Harley-Davidson		1.15