Imogen Heap Brand Affinity ranks highest MOOG at 21.07% . Very Strong. Score DMDB 69.46% | Fanbase 57.39%

Imogen Heap — pop artist from GB.

Imogen Heap is a British composer and recording artist with over 20 years of experience. She has released five solo albums, one as part of Frou Frou, and has…

Imogen Heap

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bc2-25c0-6682-8f81-a0369fe50396

Find Artist

Genres

poppopmetropopolisetherpopindie popamericanlilith

Influential: 69.46% Fanbase: 57.39% Trending: 75.50%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 21.07% • Very Strong

As of 2025-09-09

804,492

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.46% | Fanbase 57.39% | Trending 75.50% | CAREER STAGE: MAINSTREAM

Biography

Imogen Heap is a British composer and recording artist with over 20 years of experience. She has released five solo albums, one as part of Frou Frou, and has collaborated with a diverse range of artists such as Taylor Swift, Nitin Sawhney, and Deadmau5. Heap's compositions have been featured in films, TV shows, and covered by artists like Ariana Grande. She won the Drama Desk Outstanding Music in a Play award for her work on Harry Potter and The Cursed Child and has received two Grammy Awards and an Ivor Novello award.

As a respected figure in the music industry, Heap is known for her innovative approach to technology and music. She has been recognized with three honorary doctorates for her work on the MI.MU gloves system and 'The Creative Passport', a digital ID solution for music makers. Heap's collaborative and multi-dimensional workflow has led to unique projects like the distribution of payments via a Smart Contract for her song Tiny Human and the creation of The Happy Song for children.

Report Date: 2025-09-09

Imogen Heap has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, BRAZIL. A male-leaning (53%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 6,619 avg views per post, and Instagram keeps engagement compounding. Audience overlap with MOOG, Ableton, Pro Tools signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Imogen Heap score 0.99% — Low bucket.

Brand: MOOGBrand: AbletonBrand: Pro Tools

Followers:804,492

Engagements:7,943

Rate:1.0%

Posts:686

Avg Likes:7,926

Avg Comments:90

Avg Views:6,619

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 804,492 · Engagements 7,943 · Rate 1.0% Posts 686 · Views 6,619 · Avg Likes 7,926 · Avg Comments 90 · Avg Views 6,619	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 36% 35-44: 10% 45-64: 6%	Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (8%) BRAZIL (6%) CANADA (5%) ITALY (4%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (8%), BRAZIL (6%)
Platform Engagement	Instagram: 7,413 avg likes/post · Tiktok: 0 avg views/post · Youtube: 6,619 avg views/post	Best reach: Youtube 6,619 avg views; best engagement: Instagram 7,413 avg likes

Top Brand Affinities

MOOG

Score: 21.07

Ableton

Score: 15.87

Pro Tools

Score: 13.96

Akai

Score: 12.62

Amazon Music

Score: 11.98

Sennheiser

Score: 9.86

Tate Modern

Score: 6.30

SpeedPaint

Score: 5.53

Vivienne Westwood

Score: 5.25

Spotify Music

Score: 4.87

iHeartRadio Music Awards

Score: 4.54

Showtime

Score: 4.07

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Top Brand Affinities

Brand	Category	Score
MOOG		21.07
Ableton		15.87
Pro Tools		13.96
Akai		12.62
Amazon Music		11.98
Sennheiser		9.86
Tate Modern		6.30
SpeedPaint		5.53
Vivienne Westwood		5.25
Spotify Music		4.87
iHeartRadio Music Awards		4.54
Showtime		4.07
Kickstarter		4.04
Nickelodeon		4.04
NBC		3.87
Final Fantasy		3.84
Coachella		3.81
Cartoon Network		3.76
Dr. Martens		3.65
Verizon		3.65
MTV		3.62
SoundCloud		3.57
Lush		3.54
Oculus		3.51
BBC		3.40
Urban Outfitters		3.40
Beats Electronics		3.05
Paramount Pictures		2.96
Kodak		2.91
Target		2.86
Polaroid		2.85
Sunnies Studios		2.85
Columbia Pictures		2.83
Guinness		2.65
HBO		2.62
Pixar		2.61
Prismacolor		2.54
Vogue		2.51
Lollapalooza		2.50
Sephora		2.48
Warner Bros		2.47
Airbnb		2.44
Tinder		2.40
Nintendo		2.39
Star Wars		2.34
Urban Decay Cosmetics		2.32
Pokemon Go		2.32
ASOS		2.22
Fujifilm		2.21
Chipotle Mexican Grill		2.20