Grandson Brand Affinity ranks highest Arctic Fox hair Color at 16.88% . Very Strong. Score DMDB 67.21% | Fanbase 53.99%

Grandson — rock artist from CA.

With a career spanning over two decades, John Smith has established himself as a versatile musician, known for his soulful vocals and proficient guitar skills.…

Grandson

Recognizable

Country: CA | Gender: male | Artist ID: 11e83fe9-3259-ce60-88f0-aa1c026db3d8

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Genres

rockmodern rockrockalternative rockalternativealt zmodern alternative rockalternative

Influential: 67.21% Fanbase: 53.99% Trending: 73.82%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 16.88% • Very Strong

As of 2025-09-09

2,290,121

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.21% | Fanbase 53.99% | Trending 73.82% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, John Smith has established himself as a versatile musician, known for his soulful vocals and proficient guitar skills. Born in 1980, he began his musical journey at a young age and has since released several albums that have garnered critical acclaim.

Smith's music blends elements of folk, blues, and rock, showcasing his ability to connect with audiences through his heartfelt lyrics and captivating performances. His dedication to his craft has earned him a loyal fan base and recognition as a respected figure in the music industry.

Report Date: 2025-09-09

Grandson is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (11,106 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Arctic Fox hair Color, Five Nights at Freddy's, SpeedPaint points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Grandson score 0.37% — Low bucket.

Brand: Arctic Fox hair ColorBrand: Five Nights at Freddy'sBrand: SpeedPaint

Followers:2,290,121

Engagements:8,561

Rate:0.4%

Posts:820

Avg Likes:8,284

Avg Comments:162

Avg Views:19,440

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,290,121 · Engagements 8,561 · Rate 0.4% Posts 820 · Views 19,440 · Avg Likes 8,284 · Avg Comments 162 · Avg Views 19,440	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 26% 13-17: 9% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (26%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (25%) BRAZIL (7%) UNITED KINGDOM (6%) POLAND (5%) RUSSIA (5%)	Top regions: UNITED STATES (25%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 5,941 avg likes/post · Tiktok: 8,334 avg views/post · Youtube: 11,106 avg views/post	Best reach: Youtube 11,106 avg views; best engagement: Instagram 5,941 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 16.88

Five Nights at Freddy's

Score: 9.65

SpeedPaint

Score: 9.13

Life Is Strange

Score: 8.59

Hot Topic

Score: 8.56

Pro Tools

Score: 7.97

The Last of Us

Score: 6.66

Ableton

Score: 4.72

Prismacolor

Score: 4.57

Lollapalooza

Score: 4.30

Fallout

Score: 4.12

Final Fantasy

Score: 4.07

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Top Brand Affinities

Brand	Category	Score
Arctic Fox hair Color		16.88
Five Nights at Freddy's		9.65
SpeedPaint		9.13
Life Is Strange		8.59
Hot Topic		8.56
Pro Tools		7.97
The Last of Us		6.66
Ableton		4.72
Prismacolor		4.57
Lollapalooza		4.30
Fallout		4.12
Final Fantasy		4.07
Monster Beverage		4.05
Dr. Martens		4.04
The Witcher		3.67
Cartoon Network		3.29
Spotify Music		3.18
SoundCloud		2.98
Comedy Central		2.91
Budweiser		2.86
Polaroid		2.84
Showtime		2.82
Ubisoft		2.82
Coachella		2.76
Transformers		2.73
AMC		2.69
Vans		2.67
Faber-Castell		2.66
Nickelodeon		2.57
Paramount Pictures		2.50
Urban Outfitters		2.48
League of Legends		2.36
Activision Blizzard		2.36
Busch		2.34
Kodak		2.28
Chrysler		2.25
MTV		2.17
Walmart		2.10
A Game of Tones		2.08
CBS Television Studios		2.06
Tinder		2.05
Pokemon Go		2.03
CBS		1.97
HBO		1.94
Pepsi		1.89
Beats Electronics		1.85
Adobe		1.82
Lush		1.81
Star Wars		1.77
BBC		1.76