Grandson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,290,121
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:15 UTC
Genres
Biography
Smith's music blends elements of folk, blues, and rock, showcasing his ability to connect with audiences through his heartfelt lyrics and captivating performances. His dedication to his craft has earned him a loyal fan base and recognition as a respected figure in the music industry.
Grandson is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The audience is heavily male (57%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (11,106 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Arctic Fox hair Color, Five Nights at Freddy's, SpeedPaint points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,290,121 · Engagements 8,561 · Rate 0.4% Posts 820 · Views 19,440 · Avg Likes 8,284 · Avg Comments 162 · Avg Views 19,440 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 26% 13-17: 9% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (26%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (25%) BRAZIL (7%) UNITED KINGDOM (6%) POLAND (5%) RUSSIA (5%) |
Top regions: UNITED STATES (25%), BRAZIL (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 5,941 avg likes/post · Tiktok: 8,334 avg views/post · Youtube: 11,106 avg views/post | Best reach: Youtube 11,106 avg views; best engagement: Instagram 5,941 avg likes |
Top Brand Affinities
Arctic Fox hair Color
Five Nights at Freddy's
SpeedPaint
Life Is Strange
Hot Topic
Pro Tools
The Last of Us
Ableton
Prismacolor
Lollapalooza
Fallout
Final Fantasy
| Brand | Category | Score |
|---|---|---|
| Arctic Fox hair Color | 16.88 | |
| Five Nights at Freddy's | 9.65 | |
| SpeedPaint | 9.13 | |
| Life Is Strange | 8.59 | |
| Hot Topic | 8.56 | |
| Pro Tools | 7.97 | |
| The Last of Us | 6.66 | |
| Ableton | 4.72 | |
| Prismacolor | 4.57 | |
| Lollapalooza | 4.30 | |
| Fallout | 4.12 | |
| Final Fantasy | 4.07 | |
| Monster Beverage | 4.05 | |
| Dr. Martens | 4.04 | |
| The Witcher | 3.67 | |
| Cartoon Network | 3.29 | |
| Spotify Music | 3.18 | |
| SoundCloud | 2.98 | |
| Comedy Central | 2.91 | |
| Budweiser | 2.86 | |
| Polaroid | 2.84 | |
| Showtime | 2.82 | |
| Ubisoft | 2.82 | |
| Coachella | 2.76 | |
| Transformers | 2.73 | |
| AMC | 2.69 | |
| Vans | 2.67 | |
| Faber-Castell | 2.66 | |
| Nickelodeon | 2.57 | |
| Paramount Pictures | 2.50 | |
| Urban Outfitters | 2.48 | |
| League of Legends | 2.36 | |
| Activision Blizzard | 2.36 | |
| Busch | 2.34 | |
| Kodak | 2.28 | |
| Chrysler | 2.25 | |
| MTV | 2.17 | |
| Walmart | 2.10 | |
| A Game of Tones | 2.08 | |
| CBS Television Studios | 2.06 | |
| Tinder | 2.05 | |
| Pokemon Go | 2.03 | |
| CBS | 1.97 | |
| HBO | 1.94 | |
| Pepsi | 1.89 | |
| Beats Electronics | 1.85 | |
| Adobe | 1.82 | |
| Lush | 1.81 | |
| Star Wars | 1.77 | |
| BBC | 1.76 |
Official Profiles
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LoginArtist: Grandson
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 04:00 UTC | Grandson | Burton Cummings Theatre | Winnipeg, Canada | |
| 2025-12-13 03:00 UTC | Grandson | Phoenix Concert Theatre | Toronto, Canada | |
| 2025-12-14 04:00 UTC | Grandson | MTELUS | Montréal, Canada | |
| 2026-01-29 08:00 UTC | Grandson | Tonhalle | Munich, Germany | |
| 2026-01-30 03:00 UTC | Grandson, Pinkshift | Tonhalle Düsseldorf | Düsseldorf, Germany | |
| 2026-01-31 04:00 UTC | Grandson, Pinkshift | Huxleys Neue Welt | Berlin, Germany | |
| 2026-02-02 04:00 UTC | Grandson, Pinkshift | TivoliVredenburg | Utrecht, Netherlands | |
| 2026-02-03 04:00 UTC | Grandson, Le Concert Spirituel | TivoliVredenburg | Utrecht, Netherlands | |
| 2026-02-04 03:00 UTC | Grandson, Pinkshift | Ancienne Belgique | Brussels, Belgium | |
| 2026-02-06 08:00 UTC | Grandson | Skaters Palace | Münster, Germany | |
| 2026-02-07 04:00 UTC | Grandson, Pinkshift | Hot Jazz Club | Munster, Germany | |
| 2026-02-08 04:00 UTC | Grandson, Pinkshift | Amager Bio | Copenhagen, Denmark | |
| 2026-02-09 04:00 UTC | Grandson, Pinkshift | Docks | Hamburg, Germany | |
| 2026-02-12 02:00 UTC | Grandson, VOWER | Klub Stodoła | Warsaw, Poland | |
| 2026-02-13 03:00 UTC | Grandson, VOWER | Club SaSaZu | Capital City of Prague, Czechia | |
| 2026-02-14 04:00 UTC | Grandson | Raiffeisen Halle, Gasometer | Vienna, Austria | |
| 2026-02-14 04:00 UTC | Grandson, VOWER | Gasometer | Vienna, Austria | |
| 2026-02-15 03:00 UTC | Grandson, VOWER | Barba Negra | Budapest, Hungary | |
| 2026-02-17 03:00 UTC | Grandson, VOWER | TVORNICA KULTURE | City of Zagreb, Croatia | |
| 2026-02-19 04:30 UTC | Grandson, Pinkshift | Magazzini Generali | Milan, Italy | |
| 2026-02-20 03:00 UTC | Grandson, Pinkshift | Les Docks | Lausanne, Switzerland | |
| 2026-02-21 04:00 UTC | Grandson, Pinkshift | X-TRA | Zürich, Switzerland | |
| 2026-02-22 03:00 UTC | Grandson, Pinkshift | Schlachthof Wiesbaden | Wiesbaden, Germany | |
| 2026-02-24 04:00 UTC | Grandson, Pinkshift | La Cigale | Paris, France | |
| 2026-02-24 08:00 UTC | Grandson | E-Werk Köln | Cologne, Germany | |
| 2026-02-25 04:00 UTC | Grandson, Pinkshift | E-Werk | Erlangen, Germany | |
| 2026-02-27 03:00 UTC | Grandson, Pinkshift | Manchester Academy | Manchester, United Kingdom | |
| 2026-02-27 03:00 UTC | Grandson, Pinkshift | The Academy | Manchester, United Kingdom | |
| 2026-03-01 03:00 UTC | Grandson, Pinkshift, Livewire | O2 Institute Birmingham | Birmingham, United Kingdom | |
| 2026-03-02 03:00 UTC | Grandson, Pinkshift | Electric Bristol | Bristol, United Kingdom | |
| 2026-03-03 03:00 UTC | Grandson, Pinkshift | O2 Forum Kentish Town | London, United Kingdom | |
| 2026-03-04 03:00 UTC | Grandson, Pinkshift | Galvanizers Yard, SWG3 | Glasgow, United Kingdom | |
| 2026-03-04 03:00 UTC | Grandson, Pinkshift | SWG3 | Glasgow, United Kingdom | |
| 2026-03-06 03:00 UTC | Grandson | Quantic | Bucharest, Romania | |
| 2026-03-08 03:00 UTC | Grandson | Pirotska | Sofia, Bulgaria |
