Gavin DeGraw Brand Affinity ranks highest Live Nation at 20.82% . Very Strong. Score DMDB 66.37% | Fanbase 60.81%

Gavin DeGraw — pop artist from US.

Gavin DeGraw is a multiplatinum singer and songwriter known for his distinctive voice and soulful style. His 2003 debut album, Chariot, achieved platinum…

Gavin DeGraw

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbb-3ec5-e424-bf9d-a0369fe50396

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Genres

poppopacoustic popneo mellowmainstream poprockpop rock

Influential: 66.37% Fanbase: 60.81% Trending: 69.15%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.82% • Very Strong

As of 2025-09-09

1,027,802

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.37% | Fanbase 60.81% | Trending 69.15% | CAREER STAGE: MAINSTREAM

Biography

Gavin DeGraw is a multiplatinum singer and songwriter known for his distinctive voice and soulful style. His 2003 debut album, Chariot, achieved platinum status and featured hits like "Follow Through," "Chariot," and "I Don't Want To Be." DeGraw's subsequent albums, including Gavin DeGraw (2008) and Sweeter (2011), also garnered commercial success with singles like "In Love With a Girl" and "Not Over You."

DeGraw's versatile talent has earned him a GRAMMY® Award nomination for his duet with Colbie Caillat on "We Both Know." His music has drawn praise from critics and fans alike, blending elements of pop, soul, country, folk, and funk. His latest album, Face The River, reflects on his life experiences and showcases his unique musical style.

Report Date: 2025-09-09

Gavin DeGraw connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a heavily female (61%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 12,850 avg views per post; Instagram adds dependable engagement depth. Overlap with Live Nation, FabFitFun, Houston Livestock Show and Rodeo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Gavin DeGraw moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Gavin DeGraw score 0.44% — Low bucket.

Brand: Live NationBrand: FabFitFunBrand: Houston Livestock Show and Rodeo

Followers:1,027,802

Engagements:4,537

Rate:0.4%

Posts:882

Avg Likes:4,435

Avg Comments:173

Avg Views:14,646

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,027,802 · Engagements 4,537 · Rate 0.4% Posts 882 · Views 14,646 · Avg Likes 4,435 · Avg Comments 173 · Avg Views 14,646	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 8% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (39%) BRAZIL (8%) CANADA (5%) UNITED KINGDOM (4%) COLOMBIA (3%)	Top regions: UNITED STATES (39%), BRAZIL (8%), CANADA (5%)
Platform Engagement	Instagram: 3,596 avg likes/post · Tiktok: 12,850 avg views/post · Youtube: 1,796 avg views/post	Best reach: Tiktok 12,850 avg views; best engagement: Instagram 3,596 avg likes

Top Brand Affinities

Live Nation

Score: 20.82

FabFitFun

Score: 17.02

Houston Livestock Show and Rodeo

Score: 11.41

Amazon Music

Score: 9.73

iHeartRadio Music Awards

Score: 9.27

Pottery Barn

Score: 8.85

Free People

Score: 8.34

T.J. Maxx

Score: 7.73

Influenster

Score: 7.55

Gillette

Score: 7.49

Verizon

Score: 7.33

Kroger

Score: 7.22

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Top Brand Affinities

Brand	Category	Score
Live Nation		20.82
FabFitFun		17.02
Houston Livestock Show and Rodeo		11.41
Amazon Music		9.73
iHeartRadio Music Awards		9.27
Pottery Barn		8.85
Free People		8.34
T.J. Maxx		7.73
Influenster		7.55
Gillette		7.49
Verizon		7.33
Kroger		7.22
Margaritaville		6.75
NBC		6.56
FOX		6.51
Target		6.33
Busch		6.29
Coors		6.23
Steve Madden		5.88
MamaBear		5.75
HomeGoods		5.69
ULTA Beauty		5.67
Macy's		5.62
NHL		5.47
Dunkin' Donuts		5.22
Bath & Body Works		5.21
Bud Light		5.04
OLD NAVY		4.86
The Home Depot		4.86
American Airlines		4.73
FedEx		4.71
Amway		4.69
NORDSTROM		4.67
Chick-fil-A		4.66
Abercrombie & Fitch		4.63
American Eagle		4.60
ABC		4.49
BarkBox		4.42
Anthropologie		4.34
Taco Bell		4.33
MTV		4.23
Kate Spade		4.16
Showtime		4.03
Columbia Pictures		3.97
Heinz		3.63
Holden		3.46
PetSmart		3.44
Lululemon Athletica		3.33
Budweiser		3.27
Babybump		3.18