Felipe Araújo

Felipe Araújo — pop artist from BR.

Felipe Araújo, born on July 2, 1995, in Goiânia, comes from a musical background with sertanejo influences in his family. Starting his career at 15, he gained…

Influence: 30.27% Fanbase: 62.10% Trending: 14.35% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 61.44% • Very Strong

As of 2025-09-09

16,985,519

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:08:14 UTC

Genres

popsertanejo popasian popr&b, funk & soulfunk cariocalatinsertanejosertanejo universitario

Biography

Felipe Araújo, born on July 2, 1995, in Goiânia, comes from a musical background with sertanejo influences in his family. Starting his career at 15, he gained recognition at 17 with the duo "João Pedro e Felipe" and the hit song “Arrocha com Tequila.” Transitioning to a solo career in 2015, he released his album "Com Você" after performing on "A Hora do Faro."

In 2016, Felipe recorded his successful DVD "1dois3" in Goiânia, featuring collaborations with artists like Henrique e Juliano and Jorge & Mateus. His rise in the sertanejo scene continued with hits such as "A Mala é Falsa" and "Chave Cópia," leading to further success with singles like “Amor Da Sua Cama” and “Atrasadinha” from his 2018 DVD “Por Inteiro,” showcasing his growing popularity among fans.

Top Brand Affinities

Report Date: 2025-09-09

Felipe Araújo resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, UNITED STATES, ARGENTINA. The demographic is heavily female (55%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 15,700 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Brahma, Ambev, Citi maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Felipe Araújo score 0.03% — Low bucket.

Brand: BrahmaBrand: AmbevBrand: Citi

Followers:16,985,519

Engagements:4,272

Rate:0.0%

Posts:6,986

Avg Likes:4,133

Avg Comments:253

Avg Views:18,683

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,985,519 · Engagements 4,272 · Rate 0.0% Posts 6,986 · Views 18,683 · Avg Likes 4,133 · Avg Comments 253 · Avg Views 18,683	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 9% 13-17: 4%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) ARGENTINA (1%) PORTUGAL (0%) JAPAN (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), ARGENTINA (1%)
Platform Engagement	Instagram: 2,923 avg likes/post · Tiktok: 15,700 avg views/post · Youtube: 2,983 avg views/post	Best reach: Tiktok 15,700 avg views; best engagement: Instagram 2,923 avg likes

Top Brand Affinities

Brahma

Score: 61.44

Ambev

Score: 25.37

Citi

Score: 19.09

Boticario

Score: 13.02

Pro Tools

Score: 12.19

Sarar

Score: 9.77

Itaipava

Score: 9.39

Eudora

Score: 9.01

Danone

Score: 8.95

Banco Bradesco

Score: 8.07

Rapha

Score: 7.53

Xerox

Score: 7.28

Brand	Category	Score
Brahma		61.44
Ambev		25.37
Citi		19.09
Boticario		13.02
Pro Tools		12.19
Sarar		9.77
Itaipava		9.39
Eudora		9.01
Danone		8.95
Banco Bradesco		8.07
Rapha		7.53
Xerox		7.28
Moda Praia		7.06
Mary Kay		4.69
Avon		3.97
Lollapalooza		2.95
Heineken		2.41
Tomorrowland		2.41
Budweiser		2.22
shein		2.19
SheInside		2.00
Mitsubishi		1.69
musical.ly		1.54
Pixar		1.53
NBA		1.45
UFC		1.43
Pandora		1.40
Renault		1.40
FIFA		1.38
Ferrero		1.23
Oakley		1.17
Coca-Cola		1.16
Nutella		1.11
DC Entertainment		0.82
Spotify Music		0.72
Chevrolet		0.68
Ferrari		0.65
Netflix		0.64
McDonald's		0.64
Honda		0.55
Walt Disney		0.53
Volkswagen		0.52
Samsung Group		0.44
Porsche		0.44
MAC Cosmetics		0.43
Yamaha		0.41
PlayStation		0.40
Zara		0.40
Vans		0.40
Toyota		0.36