Ella Mai
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
10,084,911
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
Updated 2025-10-03 18:56:33 UTC
Genres
Scores
Biography
Ella Mai's musical evolution is a testament to her unwavering passion and talent, as seen in her sophomore album Heart on My Sleeve, which seamlessly blends contemporary R&B with introspective lyricism and live instrumentation. Collaborating with renowned producers and artists, including Usher and Ed Sheeran, Mai's artistry shines through in her emotive performances and chart-topping singles, reaffirming her position as a leading voice in the genre. As she continues to push boundaries and connect with audiences worldwide, Ella Mai's star continues to rise, cementing her legacy as a powerhouse in the modern R&B landscape.
Ella Mai is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, SOUTH AFRICA. The audience is heavily female (71%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,004,459 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Spinrilla, WNBA, True Religion points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,084,911 · Engagements 401,063 · Rate 4.0% Posts 229 · Views 3,354,459 · Avg Likes 394,086 · Avg Comments 4,355 · Avg Views 3,354,459 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 33% 13-17: 9% 35-44: 6% |
Largest: 18-24 (50%); next: 25-34 (33%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (56%) BRAZIL (4%) SOUTH AFRICA (4%) JAMAICA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (56%), BRAZIL (4%), SOUTH AFRICA (4%) |
| Platform Engagement | Instagram: 265,453 avg likes/post · Tiktok: 1,350,000 avg views/post · Youtube: 2,004,459 avg views/post | Best reach: Youtube 2,004,459 avg views; best engagement: Instagram 265,453 avg likes |
Top Brand Affinities
Spinrilla
WNBA
True Religion
Shea Moisture
FashionNova
Amazon Music
Foot Locker
boohoo
Gerber
MamaBear
shein
Steve Madden
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 23.93 | |
| WNBA | 19.13 | |
| True Religion | 14.24 | |
| Shea Moisture | 13.22 | |
| FashionNova | 10.00 | |
| Amazon Music | 7.63 | |
| Foot Locker | 7.30 | |
| boohoo | 6.29 | |
| Gerber | 5.68 | |
| MamaBear | 5.46 | |
| shein | 5.41 | |
| Steve Madden | 5.32 | |
| Publix | 5.26 | |
| Fenty beauty | 5.26 | |
| Macy's | 5.00 | |
| Coach | 4.99 | |
| Forever 21 | 4.65 | |
| SheInside | 4.45 | |
| Hennessy | 4.36 | |
| UGG | 4.17 | |
| iHeartRadio Music Awards | 4.10 | |
| Chick-fil-A | 4.08 | |
| Verizon | 3.87 | |
| OLD NAVY | 3.75 | |
| ESPN | 3.72 | |
| Los Angeles Lakers | 3.70 | |
| ASOS | 3.66 | |
| Coachella | 3.58 | |
| NORDSTROM | 3.53 | |
| Urban Outfitters | 3.48 | |
| Target | 3.27 | |
| SoundCloud | 3.26 | |
| BALMAIN | 3.13 | |
| MTV | 3.05 | |
| Barber Shop Connect | 3.03 | |
| NARS Cosmetics | 2.98 | |
| Kodak | 2.79 | |
| NBA | 2.69 | |
| Sneakerhead | 2.68 | |
| Benefit Cosmetics | 2.61 | |
| Balenciaga | 2.57 | |
| Timberland | 2.50 | |
| Beats Electronics | 2.50 | |
| Marc Jacobs | 2.49 | |
| Nickelodeon | 2.42 | |
| Philips | 2.40 | |
| Christian Louboutin | 2.38 | |
| NBC | 2.37 | |
| Polo Ralph Lauren | 2.36 | |
| Sunnies Studios | 2.35 |
Official Profiles
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LoginArtist: Ella Mai
The map shows every radio station that aired Ella Mai today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-25)
Total: 21,284,387
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
9,512,365 | 44.69% |
| [+] |
Spotify |
8,104,704 | 38.08% |
| [+] |
Pandora |
3,641,487 | 17.11% |
| [+] |
Yandex |
24,580 | 0.12% |
| [+] |
Jiosaavn |
1,251 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-26 00:11:26 | Tell Her | LITT Hip-Hop | Los Angeles, US | 201 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |