El Komander Brand Affinity ranks highest Liveglam at 46.48% . Very Strong. Score DMDB 59.92% | Fanbase 60.65%

El Komander — latin artist from MX.

Alfredo Ríos, known by his stage name "El Komander," is a Mexican singer-songwriter specializing in corridos, ballads, and songs that have gained popularity…

El Komander

Recognizable

Country: MX | Gender: male | Artist ID: 11e81bd1-1b25-e85a-a5b0-a0369fe50396

Find Artist

Genres

latinnuevo regional mexicanocorridonortenoregional mexicandeep regional mexicanmúsica mexicanalatin

Influential: 59.92% Fanbase: 60.65% Trending: 59.56%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Liveglam • 46.48% • Very Strong

As of 2025-09-09

12,675,684

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.92% | Fanbase 60.65% | Trending 59.56% | CAREER STAGE: MAINSTREAM

Biography

Alfredo Ríos, known by his stage name "El Komander," is a Mexican singer-songwriter specializing in corridos, ballads, and songs that have gained popularity across the Americas. Born in Culiacán, Sinaloa, Ríos developed a passion for music at a young age, leading him to compose stories and lyrics that have been performed by numerous Mexican talents. He has become a prominent figure in the "Regional Mexicano" genre, expanding his music's reach to various countries in the Americas. Known for his controversial corridos, Ríos remains a sought-after artist, consistently stirring both acclaim and debate with his discography.

Report Date: 2025-09-09

El Komander engages 18-24 & 25-34 audiences with repeatable results in MEXICO, UNITED STATES, COLOMBIA. The fan base skews heavily male (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (54,700 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Liveglam, Zumiez, Univision, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist El Komander score 0.13% — Low bucket.

Brand: LiveglamBrand: ZumiezBrand: Univision

Followers:12,675,684

Engagements:15,944

Rate:0.1%

Posts:15,088

Avg Likes:15,682

Avg Comments:185

Avg Views:63,499

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,675,684 · Engagements 15,944 · Rate 0.1% Posts 15,088 · Views 63,499 · Avg Likes 15,682 · Avg Comments 185 · Avg Views 63,499	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 31% 35-44: 7% 13-17: 6%	Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	MEXICO (70%) UNITED STATES (14%) COLOMBIA (3%) GUATEMALA (2%) PERU (2%)	Top regions: MEXICO (70%), UNITED STATES (14%), COLOMBIA (3%)
Platform Engagement	Instagram: 11,105 avg likes/post · Tiktok: 54,700 avg views/post · Youtube: 8,799 avg views/post	Best reach: Tiktok 54,700 avg views; best engagement: Instagram 11,105 avg likes

Top Brand Affinities

Liveglam

Score: 46.48

Zumiez

Score: 28.50

Univision

Score: 22.61

BOXYCHARM

Score: 12.71

Lime Crime

Score: 11.19

Steve Madden

Score: 10.85

Amazon Music

Score: 8.05

Suavecito

Score: 7.83

Cafecito

Score: 7.36

Coach

Score: 7.13

BH Cosmetics

Score: 6.73

Younique

Score: 6.48

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Top Brand Affinities

Brand	Category	Score
Liveglam		46.48
Zumiez		28.50
Univision		22.61
BOXYCHARM		12.71
Lime Crime		11.19
Steve Madden		10.85
Amazon Music		8.05
Suavecito		7.83
Cafecito		7.36
Coach		7.13
BH Cosmetics		6.73
Younique		6.48
Dunkin' Donuts		6.05
Bud Light		5.61
GMC		5.43
Monster Beverage		4.15
Colgate		3.99
Garnier		3.65
Sneakerhead		3.48
Kylie Cosmetics		3.43
Chevrolet		3.26
Jeep		3.22
Mitsubishi		3.18
Forever 21		3.11
Barber Shop Connect		3.04
Uber		3.02
Anastasia Beverly Hills		2.98
Guess		2.64
Spotify Music		2.55
Herbalife		2.52
Benefit Cosmetics		2.46
Bershka		2.42
Supreme		2.42
Snapseed		2.35
Los Angeles Lakers		2.32
Maybelline		2.16
Chrysler		2.09
Pic Collage		2.04
Too Faced Cosmetics		1.99
SheInside		1.97
Coachella		1.93
Tarte Cosmetics		1.91
Pandora		1.90
shein		1.83
Dodge		1.81
Prada		1.78
Urban Decay Cosmetics		1.78
Michael Kors		1.72
Microsoft		1.64
Grand Theft Auto		1.59