Don Omar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
25,527,898
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-11-07 00:38:39 UTC
Genres
Biography
Following the success of his early albums, Don Omar continued to make waves in the music industry with releases such as "King of Kings" in 2006 and "iDon" in 2009. His work garnered critical acclaim, with accolades including a Latin Grammy Award for Best Urban Music Album in 2012. Don Omar's impact on the Latin music scene persisted with hits like "Guaya Guaya" and "Soledad," leading up to the release of his album "The Last Don 2" in 2015. His collaborations and solo releases continued to resonate with audiences, showcasing his enduring influence in the world of reggaeton.
Don Omar cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, COLOMBIA, MEXICO. A heavily male (61%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 15,610 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Univision, Amazon Music, Suavecito, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 25,527,898 · Engagements 63,396 · Rate 0.2% Posts 1,072 · Views 15,610 · Avg Likes 63,363 · Avg Comments 891 · Avg Views 15,610 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 32% 35-44: 7% 13-17: 6% |
Largest: 18-24 (53%); next: 25-34 (32%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (12%) COLOMBIA (12%) MEXICO (7%) DOMINICAN REPUBLIC (6%) PERU (6%) |
Top regions: UNITED STATES (12%), COLOMBIA (12%), MEXICO (7%) |
| Platform Engagement | Instagram: 62,488 avg likes/post · Youtube: 15,610 avg views/post | Best reach: Youtube 15,610 avg views; best engagement: Instagram 62,488 avg likes |
Top Brand Affinities
Univision
Amazon Music
Suavecito
Pioneer
American Airlines
Iberostar Hotels & Resorts
Cafecito
iHeartRadio Music Awards
Movistar
Barber Shop Connect
VidaSana
Colgate
| Brand | Category | Score |
|---|---|---|
| Univision | 16.38 | |
| Amazon Music | 12.76 | |
| Suavecito | 8.74 | |
| Pioneer | 7.93 | |
| American Airlines | 6.46 | |
| Iberostar Hotels & Resorts | 5.21 | |
| Cafecito | 5.00 | |
| iHeartRadio Music Awards | 4.92 | |
| Movistar | 4.77 | |
| Barber Shop Connect | 4.50 | |
| VidaSana | 4.48 | |
| Colgate | 3.76 | |
| Smirnoff | 3.54 | |
| Bershka | 2.85 | |
| shein | 2.42 | |
| MTV | 2.36 | |
| Lollapalooza | 2.03 | |
| SheInside | 2.02 | |
| Dolce & Gabbana | 2.01 | |
| Victoria's Secret | 1.81 | |
| Pandora | 1.80 | |
| Tomorrowland | 1.80 | |
| Fenty beauty | 1.79 | |
| Herbalife | 1.78 | |
| Coachella | 1.72 | |
| Armani | 1.66 | |
| Guess | 1.61 | |
| FIFA | 1.57 | |
| Versace | 1.57 | |
| Under Armour | 1.51 | |
| Calvin Klein | 1.44 | |
| FashionNova | 1.42 | |
| Beats Electronics | 1.41 | |
| Tarte Cosmetics | 1.38 | |
| Anastasia Beverly Hills | 1.36 | |
| Heineken | 1.34 | |
| Polo Ralph Lauren | 1.34 | |
| musical.ly | 1.30 | |
| Los Angeles Lakers | 1.30 | |
| NBA | 1.26 | |
| Coca-Cola | 1.23 | |
| Universal | 1.23 | |
| Mitsubishi | 1.20 | |
| Rolex | 1.19 | |
| Spotify Music | 1.18 | |
| Marvel | 1.15 | |
| Pepsi | 1.13 | |
| Red Bull | 1.11 | |
| Lexus | 1.09 | |
| Pixar | 1.06 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 91,505,113
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
48,337,108 | 52.82% |
| [+] |
|
39,783,935 | 43.48% |
| [+] |
|
2,124,192 | 2.32% |
| [+] |
|
1,240,093 | 1.36% |
| [+] |
|
19,785 | 0.02% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-23 02:20 UTC | Fiesta de Coca Cola Flow 2025 | Autodromo Hermanos Rodriguez | Mexico City, Mexico | songkick.com songkick.com songkick.com songkick.com songkick.com imp.i284037.net imp.i284037.net imp.i284037.net imp.i284037.net songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com imp.i284037.net imp.i284037.net ticketmaster.evyy.net tixr.com songkick.com songkick.com songkick.com songkick.com ticketmaster.evyy.net |















