Don Omar Brand Affinity ranks highest Amazon Music at 12.50% . Very Strong. Score DMDB 77.35% | Fanbase 76.26%

Don Omar — pop artist from PR.

Don Omar, born William Omar Landrón on February 10, 1978, in Villa Palmeras, Puerto Rico, rose to fame in the early 2000s as a prominent figure in the…

Don Omar

Superstar

Country: PR | Gender: male | Artist ID: 11e81bd2-1273-e8dc-918d-a0369fe50396

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Genres

poppuerto rican pophip-hop & raptrap latinolatin hip hoplatinlatinreggaetonurbano latino

Influential: 77.35% Fanbase: 76.26% Trending: 77.89%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 12.50% • Very Strong

As of 2025-09-09

25,507,136

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 77.35% | Fanbase 76.26% | Trending 77.89% | CAREER STAGE: SUPERSTAR

Biography

Don Omar, born William Omar Landrón on February 10, 1978, in Villa Palmeras, Puerto Rico, rose to fame in the early 2000s as a prominent figure in the reggaeton genre. He gained recognition for his collaboration with Héctor el Bambino and his work with Luny Tunes, leading to the release of his debut album, "The Last Don," in 2003. In 2005, his track "Reggaeton Latino" became a crossover hit, solidifying his status as a key player in the reggaeton movement.

Following the success of his early albums, Don Omar continued to make waves in the music industry with releases such as "King of Kings" in 2006 and "iDon" in 2009. His work garnered critical acclaim, with accolades including a Latin Grammy Award for Best Urban Music Album in 2012. Don Omar's impact on the Latin music scene persisted with hits like "Guaya Guaya" and "Soledad," leading up to the release of his album "The Last Don 2" in 2015. His collaborations and solo releases continued to resonate with audiences, showcasing his enduring influence in the world of reggaeton.

Report Date: 2025-09-09

Don Omar cuts through with 18-24 & 25-34 audiences and consistency across COLOMBIA, UNITED STATES, MEXICO. A heavily male (62%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 10,891 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Amazon Music, Suavecito, Movistar, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Don Omar score 0.31% — Low bucket.

Brand: Amazon MusicBrand: SuavecitoBrand: Movistar

Followers:25,507,136

Engagements:78,870

Rate:0.3%

Posts:1,059

Avg Likes:78,842

Avg Comments:974

Avg Views:10,891

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,507,136 · Engagements 78,870 · Rate 0.3% Posts 1,059 · Views 10,891 · Avg Likes 78,842 · Avg Comments 974 · Avg Views 10,891	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 35-44: 6% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	COLOMBIA (13%) UNITED STATES (11%) MEXICO (7%) ARGENTINA (6%) SPAIN (6%)	Top regions: COLOMBIA (13%), UNITED STATES (11%), MEXICO (7%)
Platform Engagement	Instagram: 78,149 avg likes/post · Youtube: 10,891 avg views/post	Best reach: Youtube 10,891 avg views; best engagement: Instagram 78,149 avg likes

Top Brand Affinities

Amazon Music

Score: 12.50

Suavecito

Score: 10.84

Movistar

Score: 6.33

Iberostar Hotels & Resorts

Score: 5.14

American Airlines

Score: 5.12

iHeartRadio Music Awards

Score: 4.89

VidaSana

Score: 4.85

Colgate

Score: 3.76

Cafecito

Score: 3.53

Acura

Score: 3.05

Bacardi

Score: 3.02

Bershka

Score: 2.79

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Top Brand Affinities

Brand	Category	Score
Amazon Music		12.50
Suavecito		10.84
Movistar		6.33
Iberostar Hotels & Resorts		5.14
American Airlines		5.12
iHeartRadio Music Awards		4.89
VidaSana		4.85
Colgate		3.76
Cafecito		3.53
Acura		3.05
Bacardi		3.02
Bershka		2.79
Lollapalooza		2.53
Tomorrowland		2.50
MTV		2.35
Herbalife		2.08
Los Angeles Lakers		2.04
Dolce & Gabbana		1.98
shein		1.82
Victoria's Secret		1.80
Coachella		1.71
Transformers		1.57
Versace		1.54
Chevrolet		1.54
musical.ly		1.54
Heineken		1.48
Beats Electronics		1.44
SheInside		1.43
Tarte Cosmetics		1.40
Guess		1.39
Polo Ralph Lauren		1.33
Toyota		1.29
Pepsi		1.26
FashionNova		1.22
Mazda		1.20
Mitsubishi		1.20
Hyundai		1.19
L'Oréal Paris		1.19
Rolex		1.16
Coca-Cola		1.07
Pixar		1.06
Honda		1.04
Calvin Klein		1.03
Maybelline		1.03
NBA		1.00
Huda Beauty		0.93
Adidas		0.92
Dodge		0.92
Pandora		0.92
Anastasia Beverly Hills		0.91