Don Omar

Don Omar

Country: PR | Gender: male

Influence: 77.35% Fanbase: 76.26% Trending: 77.89% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 16.38% • Very Strong

As of 2025-10-01

25,527,898

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-11-07 00:38:39 UTC

Genres

poppuerto rican pophip-hop & raptrap latinolatin hip hoplatinlatinreggaetonurbano latino

Biography

Don Omar, born William Omar Landrón on February 10, 1978, in Villa Palmeras, Puerto Rico, rose to fame in the early 2000s as a prominent figure in the reggaeton genre. He gained recognition for his collaboration with Héctor el Bambino and his work with Luny Tunes, leading to the release of his debut album, "The Last Don," in 2003. In 2005, his track "Reggaeton Latino" became a crossover hit, solidifying his status as a key player in the reggaeton movement.

Following the success of his early albums, Don Omar continued to make waves in the music industry with releases such as "King of Kings" in 2006 and "iDon" in 2009. His work garnered critical acclaim, with accolades including a Latin Grammy Award for Best Urban Music Album in 2012. Don Omar's impact on the Latin music scene persisted with hits like "Guaya Guaya" and "Soledad," leading up to the release of his album "The Last Don 2" in 2015. His collaborations and solo releases continued to resonate with audiences, showcasing his enduring influence in the world of reggaeton.

Don Omar Marketing Affinity & Brand Fit Data

Report Date: 2025-10-01

Don Omar cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, COLOMBIA, MEXICO. A heavily male (61%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 15,610 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Univision, Amazon Music, Suavecito, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Don Omar score 0.25%Low bucket.
Brand: UnivisionBrand: Amazon MusicBrand: Suavecito
Followers:25,527,898
Engagements:63,396
Rate:0.2%
Posts:1,072
Views:15,610
Avg Likes:63,363
Avg Comments:891
Avg Views:15,610

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 25,527,898 · Engagements 63,396 · Rate 0.2%
Posts 1,072 · Views 15,610 · Avg Likes 63,363 · Avg Comments 891 · Avg Views 15,610
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 32%
35-44: 7%
13-17: 6%
Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (12%)
COLOMBIA (12%)
MEXICO (7%)
DOMINICAN REPUBLIC (6%)
PERU (6%)
Top regions: UNITED STATES (12%), COLOMBIA (12%), MEXICO (7%)
Platform Engagement Instagram: 62,488 avg likes/post · Youtube: 15,610 avg views/post Best reach: Youtube 15,610 avg views; best engagement: Instagram 62,488 avg likes

Top Brand Affinities

Univision
Score: 16.38
Amazon Music
Score: 12.76
Suavecito
Score: 8.74
Pioneer
Score: 7.93
American Airlines
Score: 6.46
Iberostar Hotels & Resorts
Score: 5.21
Cafecito
Score: 5.00
iHeartRadio Music Awards
Score: 4.92
Movistar
Score: 4.77
Barber Shop Connect
Score: 4.50
VidaSana
Score: 4.48
Colgate
Score: 3.76
Brand Category Score
Univision 16.38
Amazon Music 12.76
Suavecito 8.74
Pioneer 7.93
American Airlines 6.46
Iberostar Hotels & Resorts 5.21
Cafecito 5.00
iHeartRadio Music Awards 4.92
Movistar 4.77
Barber Shop Connect 4.50
VidaSana 4.48
Colgate 3.76
Smirnoff 3.54
Bershka 2.85
shein 2.42
MTV 2.36
Lollapalooza 2.03
SheInside 2.02
Dolce & Gabbana 2.01
Victoria's Secret 1.81
Pandora 1.80
Tomorrowland 1.80
Fenty beauty 1.79
Herbalife 1.78
Coachella 1.72
Armani 1.66
Guess 1.61
FIFA 1.57
Versace 1.57
Under Armour 1.51
Calvin Klein 1.44
FashionNova 1.42
Beats Electronics 1.41
Tarte Cosmetics 1.38
Anastasia Beverly Hills 1.36
Heineken 1.34
Polo Ralph Lauren 1.34
musical.ly 1.30
Los Angeles Lakers 1.30
NBA 1.26
Coca-Cola 1.23
Universal 1.23
Mitsubishi 1.20
Rolex 1.19
Spotify Music 1.18
Marvel 1.15
Pepsi 1.13
Red Bull 1.11
Lexus 1.09
Pixar 1.06

Official Profiles

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Artist: Don Omar

Date Range: 2025-11-07 → 2025-11-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Don Omar today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-10-01)

Total: 91,505,113

PLATFORM TOTAL %
Audiomack Audiomack 48,337,108 52.82%
Spotify Spotify 39,783,935 43.48%
Pandora Pandora 2,124,192 2.32%
Yandex Yandex 1,240,093 1.36%
Jiosaavn Jiosaavn 19,785 0.02%
Anghami Anghami 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-11-23 02:20 UTC Fiesta de Coca Cola Flow 2025 Autodromo Hermanos Rodriguez Mexico City, Mexico

Trending Artist