Diana Krall Brand Affinity ranks highest MOOG at 17.50% . Very Strong. Score DMDB 67.08% | Fanbase 58.47%

Diana Krall — pop artist from CA.

Diana Krall, born and raised in Nanaimo, British Columbia, began her music career in the 1990s, drawing inspiration from the Great American Songbook and jazz…

Diana Krall

Recognizable

Country: CA | Gender: female | Artist ID: 11e81bc0-18c0-22da-935b-a0369fe50396

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Genres

popadult standardsjazz popmainstream popjazz & standardsjazzloungevocal jazzcontemporary vocal jazzsmooth jazz

Influential: 67.08% Fanbase: 58.47% Trending: 71.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 17.50% • Very Strong

As of 2025-09-09

419,750

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.08% | Fanbase 58.47% | Trending 71.39% | CAREER STAGE: MAINSTREAM

Biography

Diana Krall, born and raised in Nanaimo, British Columbia, began her music career in the 1990s, drawing inspiration from the Great American Songbook and jazz standards. Her breakthrough album, All for You: A Dedication to the Nat King Cole Trio, showcased her dual talents as a singer and pianist. Krall's ability to blend traditional jazz with bossa nova and pop/rock influences helped her establish a diverse audience.

Krall's early success led to a string of acclaimed albums, including When I Look in Your Eyes and The Look of Love, which solidified her crossover appeal. Collaborations with artists like Elvis Costello and Claus Ogerman further expanded her musical horizons. Over the years, Krall continued to explore different genres and styles while maintaining her signature elegance and sophistication, culminating in her 2020 release, This Dream of You.

Report Date: 2025-09-09

Diana Krall resonates most with 45-64 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, JAPAN. With a heavily male (62%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (145,561 avg views per post); Instagram is where fans co-sign. Affinity adjacency to MOOG, Akg, Sennheiser makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Diana Krall score 1.26% — Moderate bucket.

Brand: MOOGBrand: AkgBrand: Sennheiser

Followers:419,750

Engagements:5,302

Rate:1.3%

Posts:97

Avg Likes:5,257

Avg Comments:129

Avg Views:145,561

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 419,750 · Engagements 5,302 · Rate 1.3% Posts 97 · Views 145,561 · Avg Likes 5,257 · Avg Comments 129 · Avg Views 145,561	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 32% 25-34: 27% 35-44: 23% 18-24: 15%	Largest: 45-64 (32%); next: 25-34 (27%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (16%) BRAZIL (12%) JAPAN (5%) ITALY (4%) INDONESIA (4%)	Top regions: UNITED STATES (16%), BRAZIL (12%), JAPAN (5%)
Platform Engagement	Instagram: 3,963 avg likes/post · Youtube: 145,561 avg views/post	Best reach: Youtube 145,561 avg views; best engagement: Instagram 3,963 avg likes

Top Brand Affinities

MOOG

Score: 17.50

Akg

Score: 17.32

Sennheiser

Score: 12.33

Pro Tools

Score: 10.07

Amazon Music

Score: 8.10

NBC

Score: 6.86

Ableton

Score: 5.60

Leica

Score: 4.91

Campari

Score: 4.18

Spotify Music

Score: 4.04

Nespresso

Score: 3.88

Philips

Score: 3.81

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Top Brand Affinities

Brand	Category	Score
MOOG		17.50
Akg		17.32
Sennheiser		12.33
Pro Tools		10.07
Amazon Music		8.10
NBC		6.86
Ableton		5.60
Leica		4.91
Campari		4.18
Spotify Music		4.04
Nespresso		3.88
Philips		3.81
Paramount Pictures		3.75
CNN		3.73
Martini		3.72
Summit Entertainment		3.61
MTV		3.34
Lollapalooza		2.84
TOM FORD		2.77
Boeing		2.51
Dolce & Gabbana		2.49
Yamaha		2.48
Snoopy And The Peanuts Gang		2.47
Montblanc		2.44
Pixar		2.43
NHL		2.39
Aston Martin		2.39
musical.ly		2.38
Kodak		2.36
Christian Louboutin		2.25
Garnier		2.21
Fujifilm		2.17
Guinness		2.17
Cadillac		2.17
Aperol		2.17
Warner Bros		2.11
Hermès		2.05
Citroen		2.03
Polo Ralph Lauren		1.98
Lego		1.96
Cafecito		1.95
Star Wars		1.92
Jaguar		1.81
Vogue		1.71
Amazon		1.70
HBO		1.68
The Olympic Games		1.63
Bellagio		1.62
SoundCloud		1.59
Fiat		1.59