Dead and Company

Dead and Company — pop artist from US.

Formed in 2015, Dead & Company consists of Grateful Dead members Mickey Hart, Bill Kreutzmann, and Bob Weir, along with John Mayer, Oteil Burbridge, and Jeff…

Influence: 58.39% Fanbase: 40.11% Trending: 67.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 27.94% • Very Strong

As of 2025-08-21

727,277

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 16:55:37 UTC

Genres

poppoprockrockfolk rock

Biography

Formed in 2015, Dead & Company consists of Grateful Dead members Mickey Hart, Bill Kreutzmann, and Bob Weir, along with John Mayer, Oteil Burbridge, and Jeff Chimenti. The band quickly became one of the most successful touring acts of the decade, selling out iconic venues like Madison Square Garden and the 'Fabulous' Forum. Since their inception, Dead & Company has completed five tours, playing to over 1.5 million fans and breaking attendance records at stadiums across the country, including Wrigley Field and Fenway Park.

Known for their record-breaking stadium performances, Dead & Company has headlined iconic venues such as Folsom Field, Autzen Stadium, and Dodger Stadium. Their 2018 Summer Tour ranked in the top 25 of the Top 100 Worldwide Tours, with consecutive years of their Summer Tours landing in the top 15 of the Top Global Concert Tours. The band's success and enduring popularity solidify their status as a powerhouse in the live music scene.

Top Brand Affinities

Report Date: 2025-08-21

Dead and Company is already in the conversation with 25-34 & 45-64 audiences in UNITED STATES, BRAZIL, CANADA. The audience is heavily male (82%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (14,450 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, Barstool Sports, Verizon points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dead and Company score 0.84% — Low bucket.

Brand: Live NationBrand: Barstool SportsBrand: Verizon

Followers:727,277

Engagements:6,114

Rate:0.8%

Posts:2,228

Avg Likes:5,984

Avg Comments:143

Avg Views:19,833

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 727,277 · Engagements 6,114 · Rate 0.8% Posts 2,228 · Views 19,833 · Avg Likes 5,984 · Avg Comments 143 · Avg Views 19,833	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 45-64: 25% 35-44: 24% 18-24: 19%	Largest: 25-34 (29%); next: 45-64 (25%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (72%) BRAZIL (4%) CANADA (4%) UNITED KINGDOM (3%) NIGERIA (2%)	Top regions: UNITED STATES (72%), BRAZIL (4%), CANADA (4%)
Platform Engagement	Instagram: 4,683 avg likes/post · Tiktok: 14,450 avg views/post · Youtube: 5,383 avg views/post	Best reach: Tiktok 14,450 avg views; best engagement: Instagram 4,683 avg likes

Top Brand Affinities

Live Nation

Score: 27.94

Barstool Sports

Score: 13.35

Verizon

Score: 12.06

Coors

Score: 11.11

Gillette

Score: 8.16

Bonneville

Score: 7.90

Pro Tools

Score: 7.41

Paramount Pictures

Score: 5.63

Lululemon Athletica

Score: 5.28

Busch

Score: 5.15

Margaritaville

Score: 5.13

Free People

Score: 5.09

Brand	Category	Score
Live Nation		27.94
Barstool Sports		13.35
Verizon		12.06
Coors		11.11
Gillette		8.16
Bonneville		7.90
Pro Tools		7.41
Paramount Pictures		5.63
Lululemon Athletica		5.28
Busch		5.15
Margaritaville		5.13
Free People		5.09
Pacific Northwest Wonderland		5.08
American Airlines		4.77
Taco Bell		4.66
Ableton		4.62
Bud Light		4.56
Chick-fil-A		4.43
NHL		4.33
Nixon		4.30
Carhartt		4.28
Coachella		4.23
Budweiser		4.18
ESPN		3.94
Cadillac		3.91
Lollapalooza		3.82
FedEx		3.78
Bethesda Softworks		3.59
Heinz		3.56
Comedy Central		3.33
NFL		3.26
Guinness		3.14
Gatorade		3.11
Showtime		3.02
NBC		2.99
Urban Outfitters		2.94
Philips		2.76
Chipotle Mexican Grill		2.74
Pepsi		2.72
Dr. Martens		2.69
Nickelodeon		2.65
Spotify Music		2.59
Columbia Pictures		2.58
Martini		2.43
Airbnb		2.42
Pixar		2.35
Harley-Davidson		2.30
Kodak		2.20
Activision Blizzard		2.19
Star Wars		2.08