
David Wilcox
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-21
10,996
Social Media Followers
As of 2025-08-21
00:00:00
Hours Airplay
2025-10-08 18:43:48 UTC
Genres
Biography
Born in Mentor, Ohio, in 1958, Wilcox's career took off after the release of his independent debut, "The Nightshift Watchman," in 1987. His time on the Koch label produced fan favorites like "East Asheville Hardware" (1996), while subsequent releases on the Vanguard label and What Are Records? further solidified his reputation as a respected folk artist. Despite not achieving mainstream success, Wilcox's dedication to music and intimate connection with his fans have marked his enduring career, with albums like "Airstream" (2008) and "Blaze" (2014) showcasing his evolving sound. Through a mix of live albums and studio releases, Wilcox's music continues to resonate with audiences, highlighting his distinct blend of storytelling and guitar craftsmanship.
David Wilcox reaches 45-64 & 35-44 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (69%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,428 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Lionsgate, Pro Tools, Kickstarter suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 10,996 · Engagements 130 · Rate 1.2% Posts 1,051 · Views 1,428 · Avg Likes 119 · Avg Comments 7 · Avg Views 1,428 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
45-64: 50% 35-44: 23% 25-34: 17% 18-24: 8% |
Largest: 45-64 (50%); next: 35-44 (23%) |
Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
Top Countries |
UNITED STATES (78%) CANADA (8%) UNITED KINGDOM (2%) AUSTRALIA (2%) AFGHANISTAN (1%) |
Top regions: UNITED STATES (78%), CANADA (8%), UNITED KINGDOM (2%) |
Platform Engagement | Instagram: 43 avg likes/post · Youtube: 1,428 avg views/post | Best reach: Youtube 1,428 avg views; best engagement: Youtube 76 avg likes |
Top Brand Affinities
Lionsgate
Pro Tools
Kickstarter
Lowe's
Delta
Amazon Music
Schwartz's
Kroger
Paramount Pictures
FedEx
Walgreens
NBC
Brand | Category | Score |
---|---|---|
Lionsgate | 19.90 | |
Pro Tools | 18.54 | |
Kickstarter | 16.28 | |
Lowe's | 16.17 | |
Delta | 15.92 | |
Amazon Music | 14.11 | |
Schwartz's | 13.85 | |
Kroger | 11.84 | |
Paramount Pictures | 10.65 | |
FedEx | 10.63 | |
Walgreens | 9.65 | |
NBC | 9.32 | |
Pacific Northwest Wonderland | 8.77 | |
Spotify Music | 8.48 | |
Publix | 8.33 | |
FOX | 8.01 | |
Margaritaville | 7.91 | |
Holden | 7.81 | |
iHeartRadio Music Awards | 7.58 | |
Hurley | 7.17 | |
ESPN | 7.08 | |
The Home Depot | 7.02 | |
Marriott | 6.88 | |
Verizon | 6.76 | |
Coors | 6.75 | |
Jameson | 6.64 | |
Pfizer | 6.63 | |
Chick-fil-A | 6.47 | |
Showtime | 4.63 | |
Airbnb | 4.47 | |
Walmart | 4.42 | |
Carhartt | 4.29 | |
Guinness | 4.18 | |
NFL | 4.07 | |
Cadillac | 4.02 | |
The Olympic Games | 3.99 | |
Gatorade | 3.97 | |
Lollapalooza | 3.92 | |
Amazon | 3.80 | |
Chipotle Mexican Grill | 3.74 | |
Geocaching | 3.74 | |
WWE | 3.67 | |
Sprite | 3.54 | |
Polaroid | 3.33 | |
Activision Blizzard | 3.25 | |
Pixar | 3.12 | |
Costco | 2.97 | |
Universal | 2.96 | |
Target | 2.78 | |
McLaren | 2.78 |
Official Profiles
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LoginArtist: David Wilcox
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-21 19:42:44 | Riverboat Fantasy | ROCK 95 | Barrie, ON, CA | 206 |
2025-08-21 15:11:18 | Disappearing Man | WNCW | Charlotte, US | 167 |
2025-08-21 06:54:57 | Bad Apple | ROCK 95 | Barrie, ON, CA | 212 |
Popularity (2025-10-07)
Platform | % |
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No data. |