David Wilcox

David Wilcox

Country: US | Gender: male

Influence: 49.48% Fanbase: 21.64% Trending: 63.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Lionsgate • 19.90% • Very Strong

As of 2025-08-21

10,996

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:43:48 UTC

Genres

poppoprockclassic canadian rockrockfolk rockblues rockbluescanadian bluesfolk & traditionalfolksinger/songwriter

Biography

David Wilcox, a singer/songwriter from Asheville, North Carolina, gained recognition in American folk music in the late 1980s. With poetic lyricism and an inventive acoustic guitar style reminiscent of Nick Drake and Joni Mitchell, Wilcox released his A&M debut, "How Did You Find Me Here," in 1989, selling over 100,000 copies through grassroots engagement. Despite being dropped from A&M in 1995, Wilcox continued to produce high-quality music, exploring personal themes in albums like "Turning Point" (1997) and collaborating with his wife on "Out Beyond Ideas" (2005), which set sacred poetry to music from different religious traditions. His enduring reliability as a writer was evident in releases like "Reverie" (2010) and "The View from the Edge" (2018), showcasing a blend of folk, pop, and jazz influences.

Born in Mentor, Ohio, in 1958, Wilcox's career took off after the release of his independent debut, "The Nightshift Watchman," in 1987. His time on the Koch label produced fan favorites like "East Asheville Hardware" (1996), while subsequent releases on the Vanguard label and What Are Records? further solidified his reputation as a respected folk artist. Despite not achieving mainstream success, Wilcox's dedication to music and intimate connection with his fans have marked his enduring career, with albums like "Airstream" (2008) and "Blaze" (2014) showcasing his evolving sound. Through a mix of live albums and studio releases, Wilcox's music continues to resonate with audiences, highlighting his distinct blend of storytelling and guitar craftsmanship.

David Wilcox Marketing Affinity & Brand Fit Data

Report Date: 2025-08-21

David Wilcox reaches 45-64 & 35-44 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (69%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,428 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Lionsgate, Pro Tools, Kickstarter suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist David Wilcox score 1.18%Moderate bucket.
Brand: LionsgateBrand: Pro ToolsBrand: Kickstarter
Followers:10,996
Engagements:130
Rate:1.2%
Posts:1,051
Views:1,428
Avg Likes:119
Avg Comments:7
Avg Views:1,428

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 10,996 · Engagements 130 · Rate 1.2%
Posts 1,051 · Views 1,428 · Avg Likes 119 · Avg Comments 7 · Avg Views 1,428
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 50%
35-44: 23%
25-34: 17%
18-24: 8%
Largest: 45-64 (50%); next: 35-44 (23%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (78%)
CANADA (8%)
UNITED KINGDOM (2%)
AUSTRALIA (2%)
AFGHANISTAN (1%)
Top regions: UNITED STATES (78%), CANADA (8%), UNITED KINGDOM (2%)
Platform Engagement Instagram: 43 avg likes/post · Youtube: 1,428 avg views/post Best reach: Youtube 1,428 avg views; best engagement: Youtube 76 avg likes

Top Brand Affinities

Lionsgate
Score: 19.90
Pro Tools
Score: 18.54
Kickstarter
Score: 16.28
Lowe's
Score: 16.17
Delta
Score: 15.92
Amazon Music
Score: 14.11
Schwartz's
Score: 13.85
Kroger
Score: 11.84
Paramount Pictures
Score: 10.65
FedEx
Score: 10.63
Walgreens
Score: 9.65
NBC
Score: 9.32
Brand Category Score
Lionsgate 19.90
Pro Tools 18.54
Kickstarter 16.28
Lowe's 16.17
Delta 15.92
Amazon Music 14.11
Schwartz's 13.85
Kroger 11.84
Paramount Pictures 10.65
FedEx 10.63
Walgreens 9.65
NBC 9.32
Pacific Northwest Wonderland 8.77
Spotify Music 8.48
Publix 8.33
FOX 8.01
Margaritaville 7.91
Holden 7.81
iHeartRadio Music Awards 7.58
Hurley 7.17
ESPN 7.08
The Home Depot 7.02
Marriott 6.88
Verizon 6.76
Coors 6.75
Jameson 6.64
Pfizer 6.63
Chick-fil-A 6.47
Showtime 4.63
Airbnb 4.47
Walmart 4.42
Carhartt 4.29
Guinness 4.18
NFL 4.07
Cadillac 4.02
The Olympic Games 3.99
Gatorade 3.97
Lollapalooza 3.92
Amazon 3.80
Chipotle Mexican Grill 3.74
Geocaching 3.74
WWE 3.67
Sprite 3.54
Polaroid 3.33
Activision Blizzard 3.25
Pixar 3.12
Costco 2.97
Universal 2.96
Target 2.78
McLaren 2.78

Official Profiles

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Artist: David Wilcox

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 19:42:44 Riverboat Fantasy ROCK 95 Barrie, ON, CA 206
2025-08-21 15:11:18 Disappearing Man WNCW Charlotte, US 167
2025-08-21 06:54:57 Bad Apple ROCK 95 Barrie, ON, CA 212

Popularity (2025-10-07)

Platform%
No data.

Trending Artist