Dardan Brand Affinity ranks highest Alpha Industries at 49.27% . Very Strong. Score DMDB 59.60% | Fanbase 45.43%

Dardan — hip-hop & rap artist from DE.

German rapper Dardan, originally from Kosovo-Albania, relocated to Stuttgart with his family, settling in the district of Rot where his passion for music and…

Dardan

Recognizable

Country: DE | Gender: male | Artist ID: 11e81bba-5a36-9a60-b5f0-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapgerman hip hopalbanian hip hopcontemporary hip hophip hoptrap

Influential: 59.60% Fanbase: 45.43% Trending: 66.69%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Alpha Industries • 49.27% • Very Strong

As of 2025-09-09

1,663,454

Social Media Followers

As of 2025-09-09

00:27:52

Hours Airplay

As of 2025-09-09

Scores

Score: DMDB 59.60% | Fanbase 45.43% | Trending 66.69% | CAREER STAGE: MAINSTREAM

Biography

German rapper Dardan, originally from Kosovo-Albania, relocated to Stuttgart with his family, settling in the district of Rot where his passion for music and rapping developed. Introduced to the genre of Grime by his brother, Dardan began his musical journey from humble beginnings.

In 2016, at the age of 19, Dardan gained significant attention with his viral hit single "Wer Macht Para," amassing 27 million views. This success led to local radio play and recognition as one of the most promising new rappers of the year. Since then, Dardan has continued to evolve his sound, consistently surprising audiences with his musical offerings.

Report Date: 2025-09-09

Dardan builds repeat engagement among 18-24 & 25-34 audiences throughout GERMANY, AUSTRIA, SWITZERLAND. With a female-leaning (50%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (281,400 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Alpha Industries, Ellesse, Palm Angels point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dardan score 4.21% — Very Strong bucket.

Brand: Alpha IndustriesBrand: EllesseBrand: Palm Angels

Followers:1,663,454

Engagements:70,072

Rate:4.2%

Posts:329

Avg Likes:63,565

Avg Comments:617

Avg Views:281,400

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,663,454 · Engagements 70,072 · Rate 4.2% Posts 329 · Views 281,400 · Avg Likes 63,565 · Avg Comments 617 · Avg Views 281,400	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 23% 13-17: 10% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (23%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	GERMANY (77%) AUSTRIA (6%) SWITZERLAND (5%) TüRKIYE (2%) UNITED STATES (2%)	Top regions: GERMANY (77%), AUSTRIA (6%), SWITZERLAND (5%)
Platform Engagement	Instagram: 23,165 avg likes/post · Tiktok: 281,400 avg views/post	Best reach: Tiktok 281,400 avg views; best engagement: Tiktok 40,400 avg likes

Top Brand Affinities

Alpha Industries

Score: 49.27

Ellesse

Score: 27.81

Palm Angels

Score: 22.69

Nakd

Score: 13.85

Zalando

Score: 13.36

Stone Island

Score: 10.93

Dsquared

Score: 9.39

Braun

Score: 9.23

Amazon Music

Score: 8.96

New Era

Score: 8.39

Emporio Armani

Score: 7.81

Lacoste

Score: 7.63

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Top Brand Affinities

Brand	Category	Score
Alpha Industries		49.27
Ellesse		27.81
Palm Angels		22.69
Nakd		13.85
Zalando		13.36
Stone Island		10.93
Dsquared		9.39
Braun		9.23
Amazon Music		8.96
New Era		8.39
Emporio Armani		7.81
Lacoste		7.63
Maybach		6.79
Clash Royale		6.59
Kappa		6.41
Champion		6.18
KARL LAGERFELD		6.00
Moncler		5.78
BRABUS		5.73
Fenerbahce		5.73
Rolex		5.58
Besiktas		5.10
Hugo Boss		5.01
Pull&Bear		4.93
Polo Ralph Lauren		4.73
Tommy Hilfiger		4.43
Mercedes-Benz		4.28
Armani		3.73
Gucci		3.64
Nike		3.47
Versace		3.40
Barber Shop Connect		3.38
Fila		3.36
Supreme		3.34
Cartier		3.22
The North Face		3.19
Alfa Romeo		3.17
Beats Electronics		3.17
Calvin Klein		3.14
Christian Louboutin		3.13
Galatasaray		2.98
Primark		2.98
Puma		2.86
Audi		2.85
Adidas		2.83
ASOS		2.75
Fendi		2.67
Balenciaga		2.54
Bershka		2.49
Rover		2.47