Danheim

Danheim — others artist from DK.

Danheim, a Nordic folk/Viking inspired project by Danish producer Reidar Schæfer Olsen, draws on his 10 years of experience in electronic and ambient music to…

Influence: 58.37% Fanbase: 40.34% Trending: 67.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

CD Projekt RED • 31.41% • Very Strong

As of 2025-08-20

690,756

Social Media Followers

As of 2025-08-20

00:00:00

Hours Airplay

2025-10-08 18:42:56 UTC

Genres

othersworldwidefolk & traditionalmedieval folkviking folkrune folknordic folk

Biography

Danheim, a Nordic folk/Viking inspired project by Danish producer Reidar Schæfer Olsen, draws on his 10 years of experience in electronic and ambient music to create music rooted in Nordic Folk and Viking age themes, inspired by mythology and folklore. His music explores the darker aspects of the Viking period, weaving together stories of old with a touch of Nordic authenticity.

In 2022, Danheim reached 1 billion streams across platforms and boasts 585,000 subscribers on YouTube, with his music featured in multiple seasons of the popular TV show Vikings. Reidar Olsen's deep connection to his Danish heritage led him to establish Danheim and his indie label Fimbul Records, where his passion for songwriting and dark melodies has expanded and enriched the Nordic folk genre, resonating with millions worldwide.

Top Brand Affinities

Report Date: 2025-08-20

Danheim resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, RUSSIA, GERMANY. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 6,627 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with CD Projekt RED, The Witcher, Dragon Age maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Danheim score 0.16% — Low bucket.

Brand: CD Projekt REDBrand: The WitcherBrand: Dragon Age

Followers:690,756

Engagements:1,094

Rate:0.2%

Posts:464

Avg Likes:1,067

Avg Comments:36

Avg Views:6,627

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 690,756 · Engagements 1,094 · Rate 0.2% Posts 464 · Views 6,627 · Avg Likes 1,067 · Avg Comments 36 · Avg Views 6,627	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 36% 35-44: 15% 45-64: 6%	Largest: 25-34 (40%); next: 18-24 (36%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (19%) RUSSIA (9%) GERMANY (8%) FRANCE (7%) BRAZIL (6%)	Top regions: UNITED STATES (19%), RUSSIA (9%), GERMANY (8%)
Platform Engagement	Instagram: 660 avg likes/post · Youtube: 6,627 avg views/post	Best reach: Youtube 6,627 avg views; best engagement: Instagram 660 avg likes

Top Brand Affinities

CD Projekt RED

Score: 31.41

The Witcher

Score: 25.65

Dragon Age

Score: 23.51

Games Workshop

Score: 14.73

Bloodborne

Score: 14.61

God of War

Score: 14.48

World of Warcraft

Score: 13.89

Hema

Score: 12.73

Fallout

Score: 8.86

New Line Cinema

Score: 7.25

Diablo

Score: 6.82

Bethesda Softworks

Score: 6.75

Brand	Category	Score
CD Projekt RED		31.41
The Witcher		25.65
Dragon Age		23.51
Games Workshop		14.73
Bloodborne		14.61
God of War		14.48
World of Warcraft		13.89
Hema		12.73
Fallout		8.86
New Line Cinema		7.25
Diablo		6.82
Bethesda Softworks		6.75
The Last of Us		6.72
Myprotein		5.49
Final Fantasy		5.49
Ubisoft		5.13
Resident Evil		4.77
Ableton		4.72
HBO		4.71
RAZER		4.62
Jack Daniels		4.31
Kickstarter		4.25
Guinness		3.82
Faber-Castell		3.72
Dr. Martens		3.71
Star Wars		3.67
Mortal Kombat		3.44
League of Legends		3.44
AMC		3.35
Activision Blizzard		3.34
Warner Bros		3.15
Monster Beverage		3.13
Harley-Davidson		3.13
Matrix		3.05
PlayStation		2.60
Carhartt		2.32
A Game of Tones		2.26
Under Armour		2.23
WWE		2.20
The North Face		2.19
BBC		2.16
Etsy		2.13
Lush		2.09
UFC		2.07
Sony		2.00
Marvel Entertainment		1.99
Jeep		1.96
National Geographic		1.91
Nintendo		1.87
DC Entertainment		1.84