Craze

Craze

Country: US

Influence: 58.85% Fanbase: 48.44% Trending: 64.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 139.42% • Very Strong

As of 2025-09-08

162,144

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 15:00:10 UTC

Genres

electronicdance

Biography

Craze, the legendary DJ, made history by winning the DMC World Championships three times, solidifying his status as America's Best DJ. After touring with Kanye West, he co-founded Slow Roast Records with Kill The Noise, a label under Fool's Gold Records. In 2015, he impressed with his groundbreaking DJ routine video, "New Slaves," and in 2016, he formed the DJ supergroup 2¢ with Four Color Zack, aiming to deliver the most thrilling DJ performances worldwide. Craze's dedication to his craft has earned him recognition as an international ambassador of authentic DJing, always prioritizing the artistry of his performances.

Craze Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Craze reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, FRANCE. The base is heavily male (92%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (5,049 avg views per post); Youtube layers on depth and replies. The audience sits near Pioneer, Mixcloud, Akai, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Craze score 0.35%Low bucket.
Brand: PioneerBrand: MixcloudBrand: Akai
Followers:162,144
Engagements:572
Rate:0.4%
Posts:142
Views:5,049
Avg Likes:532
Avg Comments:54
Avg Views:5,049

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 162,144 · Engagements 572 · Rate 0.4%
Posts 142 · Views 5,049 · Avg Likes 532 · Avg Comments 54 · Avg Views 5,049
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 48%
18-24: 34%
35-44: 13%
45-64: 3%
Largest: 25-34 (48%); next: 18-24 (34%)
Gender Split Female: 8%
Male: 92%
Non-binary/Other: 0%
Skews male (92%)
Top Countries UNITED STATES (32%)
BRAZIL (6%)
FRANCE (5%)
UNITED KINGDOM (5%)
CANADA (4%)
Top regions: UNITED STATES (32%), BRAZIL (6%), FRANCE (5%)
Platform Engagement Instagram: 242 avg likes/post · Youtube: 5,049 avg views/post Best reach: Youtube 5,049 avg views; best engagement: Youtube 290 avg likes

Top Brand Affinities

Pioneer
Score: 139.42
Mixcloud
Score: 124.48
Akai
Score: 77.36
Ableton
Score: 50.57
MOOG
Score: 28.20
Live Nation
Score: 27.23
Sennheiser
Score: 19.59
Pro Tools
Score: 17.41
SoundCloud
Score: 16.36
Beats Electronics
Score: 16.07
Trancefamily
Score: 12.09
Amazon Music
Score: 11.49
Brand Category Score
Pioneer 139.42
Mixcloud 124.48
Akai 77.36
Ableton 50.57
MOOG 28.20
Live Nation 27.23
Sennheiser 19.59
Pro Tools 17.41
SoundCloud 16.36
Beats Electronics 16.07
Trancefamily 12.09
Amazon Music 11.49
New Era 10.08
Atmos 8.51
iHeartRadio Music Awards 8.07
Hennessy 7.40
Coachella 7.30
Sneakerhead 7.03
Tomorrowland 6.52
American Airlines 6.16
Sole Collector 6.09
Jagermeister 5.97
Red Bull 5.91
Stüssy 5.69
Nice Kicks 5.62
Kickstagram 5.62
Spotify Music 5.61
Publix 5.41
Jameson 5.30
MTV 5.29
Champion 5.13
Coors 4.76
Los Angeles Lakers 4.74
ESPN 4.65
NFL 4.31
Carhartt 4.17
Sega 4.14
Bacardi 4.09
Verizon 4.02
Nixon 3.99
Columbia Pictures 3.49
Uber 3.48
Supreme 3.48
Mortal Kombat 3.45
NBA 3.41
Gundam 3.25
NHL 3.14
Warner Bros 3.12
Acura 3.11
Lollapalooza 3.01

Official Profiles

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Artist: Craze

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-08)

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Aired At Song Station Location Duration (s)
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Popularity (2025-10-07)

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Trending Artist