Cráneo

Cráneo — hip-hop & rap artist from ES.

Born in Madrid in 1991, the artist is a psychedelic rapper known for his unique style and innovative sound. With a background in music production and a love…

Influence: 50.29% Fanbase: 25.98% Trending: 62.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 16.05% • Very Strong

As of 2025-09-09

608,654

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 16:56:44 UTC

Genres

hip-hop & raphip-hop/rapmexican hip hopraplatinurbano espanol

Biography

Born in Madrid in 1991, the artist is a psychedelic rapper known for his unique style and innovative sound. With a background in music production and a love for experimenting with different genres, he has quickly made a name for himself in the music industry. His music reflects a blend of influences, creating a dynamic and captivating listening experience for his audience.

Top Brand Affinities

Report Date: 2025-09-09

Cráneo stands out with 18-24 & 25-34 audiences across MEXICO, ARGENTINA, SPAIN. The profile is heavily male (75%), and content lands hardest on Youtube, where posts average 70,722 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Akai, Ableton, Diablo, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Cráneo a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cráneo score 2.22% — Strong bucket.

Brand: AkaiBrand: AbletonBrand: Diablo

Followers:608,654

Engagements:13,525

Rate:2.2%

Posts:1,155

Avg Likes:13,329

Avg Comments:284

Avg Views:70,722

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 608,654 · Engagements 13,525 · Rate 2.2% Posts 1,155 · Views 70,722 · Avg Likes 13,329 · Avg Comments 284 · Avg Views 70,722	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 27% 13-17: 7% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (27%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	MEXICO (27%) ARGENTINA (17%) SPAIN (16%) COLOMBIA (11%) CHILE (5%)	Top regions: MEXICO (27%), ARGENTINA (17%), SPAIN (16%)
Platform Engagement	Instagram: 10,198 avg likes/post · Youtube: 70,722 avg views/post	Best reach: Youtube 70,722 avg views; best engagement: Instagram 10,198 avg likes

Top Brand Affinities

Akai

Score: 16.05

Ableton

Score: 11.12

Diablo

Score: 9.98

Movistar

Score: 6.96

Kodak

Score: 6.64

DeLorean Motor Company

Score: 6.11

Volcom

Score: 5.19

Lollapalooza

Score: 5.14

Suavecito

Score: 5.13

SoundCloud

Score: 4.93

Beats Electronics

Score: 4.53

Spotify Music

Score: 4.25

Brand	Category	Score
Akai		16.05
Ableton		11.12
Diablo		9.98
Movistar		6.96
Kodak		6.64
DeLorean Motor Company		6.11
Volcom		5.19
Lollapalooza		5.14
Suavecito		5.13
SoundCloud		4.93
Beats Electronics		4.53
Spotify Music		4.25
Cafecito		4.15
Fujifilm		3.71
Stüssy		3.41
Olympus		3.15
Vans		2.67
A Game of Tones		2.29
Lacoste		2.28
Fila		2.22
Pepsi		2.20
Tomorrowland		2.15
The North Face		2.02
Jack Daniels		2.02
GoPro		1.97
Warner Bros		1.94
Pantone Inc		1.92
Adobe		1.89
Canon		1.86
Reebok		1.82
Polaroid		1.78
Nikon		1.74
Bershka		1.71
Sony		1.64
Red Bull		1.63
League of Legends		1.60
Polo Ralph Lauren		1.56
Nike		1.56
Supreme		1.51
Coca-Cola		1.51
Guess		1.46
Jaguar		1.45
Puma		1.39
New Balance		1.39
Los Angeles Lakers		1.32
Adidas		1.22
Levi's		1.18
Volkswagen		1.07
Heineken		1.05
Pixar		1.04