Conor Oberst
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-24
117,742
Social Media Followers
As of 2025-09-24
00:00:00
Hours Airplay
Updated 2025-10-03 18:49:25 UTC
Genres
Scores
Biography
Oberst's musical evolution continued with his band the Mystic Valley Band, releasing albums like Outer South and collaborating on various projects. He returned to his hometown to record Ruminations and its follow-up Salutations in 2016 and 2017, showcasing his versatility as a musician and songwriter. Throughout his career, Oberst's introspective lyrics and emotive performances have resonated with audiences, solidifying his place as a prominent figure in the indie rock scene.
Conor Oberst is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (16,384 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Pro Tools, Amazon Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 117,742 · Engagements 1,013 · Rate 0.9% Posts 300 · Views 16,384 · Avg Likes 1,000 · Avg Comments 37 · Avg Views 16,384 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 37% 35-44: 13% 45-64: 6% |
Largest: 25-34 (40%); next: 18-24 (37%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (59%) UNITED KINGDOM (7%) CANADA (7%) MEXICO (3%) BRAZIL (3%) |
Top regions: UNITED STATES (59%), UNITED KINGDOM (7%), CANADA (7%) |
| Platform Engagement | Instagram: 807 avg likes/post · Youtube: 16,384 avg views/post | Best reach: Youtube 16,384 avg views; best engagement: Instagram 807 avg likes |
Top Brand Affinities
MOOG
Pro Tools
Amazon Music
Glossier
Paramount Pictures
Coors
Spotify Music
Lollapalooza
Kickstarter
Pacific Northwest Wonderland
Ableton
Showtime
| Brand | Category | Score |
|---|---|---|
| MOOG | 20.19 | |
| Pro Tools | 9.89 | |
| Amazon Music | 8.07 | |
| Glossier | 7.10 | |
| Paramount Pictures | 6.53 | |
| Coors | 6.03 | |
| Spotify Music | 5.83 | |
| Lollapalooza | 5.53 | |
| Kickstarter | 5.45 | |
| Pacific Northwest Wonderland | 5.35 | |
| Ableton | 5.28 | |
| Showtime | 5.25 | |
| Kroger | 5.19 | |
| Taco Bell | 5.12 | |
| Coachella | 5.02 | |
| Kodak | 4.88 | |
| Free People | 4.79 | |
| Margaritaville | 4.66 | |
| Columbia Pictures | 4.52 | |
| Polaroid | 4.45 | |
| Anthropologie | 4.34 | |
| Holden | 4.30 | |
| Verizon | 4.22 | |
| Urban Outfitters | 4.14 | |
| Emporium | 4.00 | |
| Tinder | 3.94 | |
| Airbnb | 3.94 | |
| Busch | 3.88 | |
| Nickelodeon | 3.73 | |
| Pfizer | 3.65 | |
| Fallout | 3.57 | |
| Final Fantasy | 3.53 | |
| Leica | 3.50 | |
| Lush | 3.47 | |
| Guinness | 3.38 | |
| Heinz | 3.36 | |
| Dr. Martens | 3.27 | |
| Target | 3.26 | |
| SoundCloud | 3.24 | |
| NHL | 2.82 | |
| Fujifilm | 2.80 | |
| Carhartt | 2.63 | |
| Pixar | 2.62 | |
| Budweiser | 2.59 | |
| Chipotle Mexican Grill | 2.45 | |
| Activision Blizzard | 2.43 | |
| MTV | 2.37 | |
| Nintendo | 2.36 | |
| Warner Bros | 2.34 | |
| Sunnies Studios | 2.24 |
Official Profiles
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LoginArtist: Conor Oberst
The map shows every radio station that aired Conor Oberst today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-14)
Total: 422,527
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
422,527 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-20)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-20 04:01:47 | Souled Out!!! | Radio Brume | Lyon, FR | 203 |
| 2025-08-20 01:36:27 | Night at Lake Unknown | Mdr Kultur | Camburg, DE | 245 |
| 2025-08-20 01:36:24 | Night at Lake Unknown | Bremen Zwei | Bremen, DE | 243 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |