Cobi

Cobi — pop artist from US.

Cobi, a dynamic recording artist from Grand Marais, Minnesota, has captivated global audiences with his soulful vocals and genre-defying sound. Starting his…

Influence: 52.74% Fanbase: 27.46% Trending: 65.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.14% • Very Strong

As of 2025-09-09

80,883

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 18:48:50 UTC

Genres

poppopalternativemodern alternative rockfolk & traditionalsinger/songwriter

Biography

Cobi, a dynamic recording artist from Grand Marais, Minnesota, has captivated global audiences with his soulful vocals and genre-defying sound. Starting his career in the mid-2010s, Cobi gained recognition as a solo artist after departing from the indie rock band Gentlemen Hall. His debut single, "Don't You Cry for Me," released in 2016, marked a significant turning point, earning critical acclaim and a devoted following.

Cobi's emotionally charged and sonically diverse music pushes the boundaries of his artistry, evident in albums like "Songs From the Ashes" and “Love In The Wildwood," which explore themes ranging from melancholy to anthemic. Renowned for his captivating live performances, Cobi mesmerizes audiences with his charismatic stage presence and powerful vocal delivery, promising to solidify his status as a visionary artist through his passion for storytelling in music.

Top Brand Affinities

Report Date: 2025-09-09

Cobi stands out with 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, BRAZIL. The profile is heavily female (63%), and content lands hardest on Tiktok, where posts average 821 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, MOOG, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Cobi a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Cobi score 0.48% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Amazon Music

Followers:80,883

Engagements:389

Rate:0.5%

Posts:745

Avg Likes:354

Avg Comments:45

Avg Views:1,322

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 80,883 · Engagements 389 · Rate 0.5% Posts 745 · Views 1,322 · Avg Likes 354 · Avg Comments 45 · Avg Views 1,322	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 35-44: 9% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (45%) NIGERIA (11%) BRAZIL (8%) CANADA (4%) INDIA (4%)	Top regions: UNITED STATES (45%), NIGERIA (11%), BRAZIL (8%)
Platform Engagement	Instagram: 251 avg likes/post · Tiktok: 821 avg views/post · Youtube: 501 avg views/post	Best reach: Tiktok 821 avg views; best engagement: Instagram 251 avg likes

Top Brand Affinities

Live Nation

Score: 22.14

MOOG

Score: 17.77

Amazon Music

Score: 13.08

Trancefamily

Score: 12.82

Akai

Score: 10.45

Pro Tools

Score: 7.84

Lollapalooza

Score: 6.09

Margaritaville

Score: 5.73

Free People

Score: 5.72

iHeartRadio Music Awards

Score: 5.65

NBC

Score: 5.44

Verizon

Score: 4.90

Brand	Category	Score
Live Nation		22.14
MOOG		17.77
Amazon Music		13.08
Trancefamily		12.82
Akai		10.45
Pro Tools		7.84
Lollapalooza		6.09
Margaritaville		5.73
Free People		5.72
iHeartRadio Music Awards		5.65
NBC		5.44
Verizon		4.90
Ableton		4.85
American Eagle		4.64
NORDSTROM		3.95
Spotify Music		3.81
Gillette		3.76
Lululemon Athletica		3.65
CNN		3.64
Coachella		3.59
Target		3.56
Garnier		3.55
Showtime		3.52
Urban Outfitters		3.35
SoundCloud		3.30
Summit Entertainment		3.27
MTV		3.19
Columbia Pictures		3.06
Paramount Pictures		3.03
Busch		2.90
ESPN		2.84
Fenty beauty		2.82
Dr. Martens		2.74
FashionNova		2.72
Nickelodeon		2.70
Victoria's Secret		2.63
NHL		2.48
Walmart		2.40
Sunnies Studios		2.36
Forever 21		2.34
Carhartt		2.34
Beats Electronics		2.32
Airbnb		2.23
Tinder		2.21
Montblanc		2.19
ASOS		2.19
Polaroid		2.06
CBS		2.01
Jeep		2.00
Too Faced Cosmetics		1.99