Chrisette Michele
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,161,395
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 20:13:11 UTC
Genres
Biography
After a 4-year hiatus, Michele returns with a night of feel-good tunes and heartfelt melodies, inviting audiences to experience her latest music firsthand. With a mix of southern soul, jazz, and classic R&B, her new release aims to uplift and inspire, offering a message of hope and joy amidst life's challenges.
Chrisette Michele resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. With a heavily female (78%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,234 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Kinky-Curly, Shea Moisture, WNBA makes Beauty products from Kinky-Curly and Shea Moisture, Fashion collaborations with J. C. Penney and Macy's, Music streaming partnerships with Amazon Music the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,161,395 · Engagements 1,634 · Rate 0.1% Posts 1,767 · Views 1,234 · Avg Likes 1,602 · Avg Comments 86 · Avg Views 1,234 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 30% 35-44: 16% 45-64: 4% |
Largest: 25-34 (47%); next: 18-24 (30%) |
| Gender Split |
Female: 78% Male: 22% Non-binary/Other: 0% |
Skews female (78%) |
| Top Countries |
UNITED STATES (81%) UNITED KINGDOM (3%) SOUTH AFRICA (2%) BRAZIL (1%) FRANCE (1%) |
Top regions: UNITED STATES (81%), UNITED KINGDOM (3%), SOUTH AFRICA (2%) |
| Platform Engagement | Instagram: 1,501 avg likes/post · Youtube: 1,234 avg views/post | Best reach: Youtube 1,234 avg views; best engagement: Instagram 1,501 avg likes |
Top Brand Affinities
Kinky-Curly
Shea Moisture
WNBA
J. C. Penney
Amazon Music
Marshalls
Pro Tools
T.J. Maxx
Dollar Tree
Delta
Macy's
Hennessy
Recommendations
Products & Services
- Beauty products from Kinky-Curly and Shea Moisture
- Fashion collaborations with J. C. Penney and Macy's
- Music streaming partnerships with Amazon Music
- Wellness products from Walgreens and Bath & Body Works
- Merchandise featuring inspirational quotes from her songs
- Exclusive concert experiences or VIP packages
- Collaborations with beauty brands like Fenty Beauty
- Online music lessons or workshops
Marketing Angles
- Highlighting resilience and empowerment themes in her music
- Engaging storytelling through social media
- Utilizing user-generated content from fans
- Creating behind-the-scenes content during her tour
- Promoting her music through lifestyle branding
- Leveraging her Grammy Award-winning status
Content Themes
- Inspirational messages and personal growth
- Behind-the-scenes of her music creation process
- Live performance highlights and fan interactions
- Fashion and beauty tips inspired by her style
- Cultural influences in her music and lyrics
- Collaborations with other artists and brands
Partnership Brands
- Kinky-Curly
- Shea Moisture
- WNBA
- J. C. Penney
- Amazon Music
- Marshalls
- Pro Tools
- T.J. Maxx
- Hennessy
- CNN
- Steve Madden
- ULTA Beauty
- FashionNova
- Target
- Chick-fil-A
- FedEx
- iHeartRadio Music Awards
- NBC
- ESPN
- MTV
| Brand | Category | Score |
|---|---|---|
| Kinky-Curly | Beauty & Personal Care | 25.24 |
| Shea Moisture | Beauty & Personal Care | 20.97 |
| WNBA | Sports & Outdoors | 18.56 |
| J. C. Penney | Apparel & Fashion | 18.38 |
| Amazon Music | Entertainment & Media | 14.22 |
| Marshalls | Apparel & Fashion | 11.09 |
| Pro Tools | Tools, DIY & Garden | 9.45 |
| T.J. Maxx | Apparel & Fashion | 9.06 |
| Dollar Tree | Grocery & Pantry | 8.84 |
| Delta | Automotive | 8.64 |
| Macy's | Apparel & Fashion | 8.48 |
| Hennessy | Alcoholic Beverages | 8.30 |
| CNN | Entertainment & Media | 8.05 |
| Influenster | Beauty & Personal Care | 6.94 |
| Steve Madden | Apparel & Fashion | 6.87 |
| ULTA Beauty | Beauty & Personal Care | 6.73 |
| Milani Cosmetics | Beauty & Personal Care | 6.66 |
| Verizon | Telecom & Internet Services | 6.64 |
| FashionNova | Apparel & Fashion | 6.46 |
| Target | Apparel | 6.39 |
| boohoo | Apparel & Fashion | 6.14 |
| Chick-fil-A | Restaurants & Food Service | 6.01 |
| Tory Burch | Apparel & Fashion | 5.96 |
| FedEx | Travel & Hospitality | 5.91 |
| Fenty beauty | Beauty & Personal Care | 5.75 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 5.60 |
| Kroger | Grocery & Pantry | 5.55 |
| Bath & Body Works | Beauty & Personal Care | 5.55 |
| Walgreens | Health & Wellness | 5.46 |
| iHeartRadio Music Awards | Entertainment | 5.42 |
| Publix | Grocery & Pantry | 5.36 |
| HomeGoods | Home & Living | 5.03 |
| NORDSTROM | Apparel & Fashion | 4.86 |
| shein | Apparel & Fashion | 4.70 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 4.62 |
| Margaritaville | Apparel & Fashion | 4.47 |
| Walmart | E-commerce & Marketplaces | 4.19 |
| NBC | Entertainment & Media | 4.02 |
| ESPN | Entertainment & Media | 3.95 |
| SheInside | Apparel & Fashion | 3.93 |
| OLD NAVY | Apparel & Fashion | 3.50 |
| MTV | Entertainment | 3.47 |
| Urban Outfitters | Apparel & Fashion | 3.46 |
| Forever 21 | Apparel & Fashion | 3.33 |
| NFL | Sports & Outdoors | 3.16 |
| Nickelodeon | Entertainment | 3.15 |
| Tiffany & Co | Jewelry & Watches | 3.06 |
| Christian Louboutin | Apparel & Fashion | 3.05 |
| Sneakerhead | Footwear | 2.89 |
| SoundCloud | Entertainment | 2.82 |
Official Profiles
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LoginArtist: Chrisette Michele
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:39:16 | Aston Martin Music - Album Version (Edited) | Mouv' 100% Mix | Paris, FR | 72 |
| 2025-08-21 07:19:45 | Aston Martin Music - Album Version (Edited) | POWER106 | Los Angeles, CA, US | 253 |
| 2025-08-21 07:09:35 | A Couple of Forevers | WMMJ-FM | Bethesda, MD, US | 223 |
| 2025-08-21 06:29:08 | Aston Martin Music - Album Version (Edited) | 95.7 Jamz | Midfield, AL, US | 20 |
| 2025-08-21 05:54:35 | Best of Me | Antena 1 | São Paulo, SP, BR | 225 |
| 2025-08-21 05:22:07 | Aston Martin Music - Album Version (Edited) | WHZT-FM | Spartanburg, SC, US | 230 |
| 2025-08-21 04:04:59 | Aston Martin Music - Album Version (Edited) | WQMP-FM (Alternative Music Orlando 101.9 FM) | Daytona Beach, FL, US | 256 |
| 2025-08-21 03:57:47 | Aston Martin Music - Album Version (Edited) | WHHL | St. Louis, MO, US | 268 |
| 2025-08-21 02:59:44 | Aston Martin Music - Album Version (Edited) | WWPR | New York, NY, US | 268 |
| 2025-08-21 02:49:06 | Still Dreaming (Album Version) | FIP Hip-hop | Paris, FR | 215 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
