Celeste
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
914,737
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:44:38 UTC
Genres
Scores
Biography
Growing up in Essex with her British mother, Celeste was influenced by her biracial identity and diverse musical tastes, which included artists like Aretha Franklin, Billie Holiday, and Ella Fitzgerald. Immersed in her father's vinyl collection, she transitioned from poetry to songwriting and eventually pursued music after college. Her eclectic live performances and singles like "Stop This Flame" led to her breakout success, culminating in the release of "Not Your Muse" and subsequent chart-topping achievements in the U.K. ~ Neil Z. Yeung, Rovi
Celeste draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is female-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 60,350 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Panavision, Mixcloud, Jean Paul Gaultier makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 914,737 · Engagements 11,562 · Rate 1.3% Posts 434 · Views 63,835 · Avg Likes 10,944 · Avg Comments 155 · Avg Views 63,835 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 35% 35-44: 12% 45-64: 8% |
Largest: 18-24 (40%); next: 25-34 (35%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (18%) BRAZIL (12%) UNITED KINGDOM (9%) FRANCE (7%) ITALY (5%) |
Top regions: UNITED STATES (18%), BRAZIL (12%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 5,754 avg likes/post · Tiktok: 60,350 avg views/post · Youtube: 3,485 avg views/post | Best reach: Tiktok 60,350 avg views; best engagement: Instagram 5,754 avg likes |
Top Brand Affinities
Panavision
Mixcloud
Jean Paul Gaultier
Maison Margiela
Tate Modern
Selfridges
Loewe
Waitrose
Marni
Amazon Music
Ableton
Fred Perry
| Brand | Category | Score |
|---|---|---|
| Panavision | Entertainment | 75.04 |
| Mixcloud | Entertainment & Media | 26.53 |
| Jean Paul Gaultier | Apparel & Fashion | 25.10 |
| Maison Margiela | Apparel & Fashion | 21.39 |
| Tate Modern | Entertainment & Media | 14.27 |
| Selfridges | Apparel & Fashion | 13.23 |
| Loewe | Apparel & Fashion | 12.97 |
| Waitrose | Grocery & Pantry | 12.55 |
| Marni | Apparel & Fashion | 12.14 |
| Amazon Music | Entertainment & Media | 10.73 |
| Ableton | Audio & Music Gear | 9.81 |
| Fred Perry | Apparel & Fashion | 9.78 |
| Miu Miu | Apparel & Fashion | 9.12 |
| Vauxhall | Automotive | 9.04 |
| Stella McCartney | Apparel & Fashion | 9.03 |
| Acne Studios | Apparel & Fashion | 8.63 |
| Glossier | Beauty & Personal Care | 8.53 |
| ASOS | Apparel & Fashion | 8.36 |
| Pro Tools | Tools, DIY & Garden | 8.35 |
| Marks & Spencer | Apparel & Fashion | 8.12 |
| Vivienne Westwood | Apparel & Fashion | 8.01 |
| Dr. Martens | Apparel & Fashion | 6.89 |
| River Island | Apparel & Fashion | 6.59 |
| MISSGUIDED | Apparel & Fashion | 6.49 |
| JACQUEMUS | Apparel & Fashion | 6.33 |
| Spotify Music | Entertainment & Media | 6.24 |
| Harrods | Luxury & Designer | 6.20 |
| Urban Outfitters | Apparel & Fashion | 5.90 |
| BBC | Apparel & Fashion | 5.83 |
| SoundCloud | Entertainment & Media | 5.82 |
| Moncler | Apparel & Fashion | 5.55 |
| Alexander McQueen | Apparel & Fashion | 5.51 |
| Topshop | Apparel & Fashion | 5.33 |
| TOM FORD | Luxury & Designer | 5.15 |
| Dsquared | Apparel & Fashion | 5.10 |
| Emporio Armani | Apparel & Fashion | 5.06 |
| Ferragamo | Apparel & Fashion | 4.95 |
| boohoo | Apparel & Fashion | 4.81 |
| Kodak | Cameras & Photography | 4.77 |
| Leica | Cameras & Photography | 4.38 |
| Vogue | Apparel & Fashion | 4.13 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 4.03 |
| Summit Entertainment | Entertainment | 3.98 |
| Guinness | Alcoholic Beverages | 3.92 |
| Coachella | Apparel & Fashion | 3.90 |
| Primark | Apparel & Fashion | 3.88 |
| Tesco | Grocery & Pantry | 3.84 |
| BALMAIN | Apparel & Fashion | 3.83 |
| Marc Jacobs | Apparel & Fashion | 3.55 |
| Fendi | Luxury & Designer | 3.47 |
Official Profiles
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LoginArtist: Celeste
The map shows every radio station that aired Celeste today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 10:17:25 | Stop This Flame | Radio Company | Udine, IT | 7 |
| 2025-08-21 09:54:48 | Stop This Flame | Radio Company | Udine, IT | 7 |
| 2025-08-21 09:44:41 | Stop This Flame | Radio Kaiseregg | Düdingen, CH | 205 |
| 2025-08-21 08:55:07 | Stop This Flame | WNXP | Nashville, US | 208 |
| 2025-08-21 08:49:29 | Stop This Flame - Celeste x MK | Spin 1038 | Dublin, IE | 186 |
| 2025-08-21 08:40:02 | Love Is Back | Republic Radio | Thessaloniki, GR | 6 |
| 2025-08-21 08:27:15 | Stop This Flame - Celeste x MK | Radio One | Buenos Aires, AR | 197 |
| 2025-08-21 07:52:26 | Summer | CIBL | Montreal, QC, CA | 210 |
| 2025-08-21 06:53:34 | Stop This Flame | BH radio 1 | Sarajevo, BA | 83 |
| 2025-08-21 06:49:02 | Lately | 917 X FM | Hamburg, DE | 244 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |