Carolina Deslandes
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
1,239,239
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-08 03:55:26 UTC
Genres
Biography
Com apenas 26 anos, Carolina Deslandes já deixou sua marca na indústria musical portuguesa, desde sua participação no programa "Ídolos" em 2010 até sucessos como "Não É Verdade" e "Mountains". Após um intervalo para focar na maternidade, a artista manteve sua presença online com o blog "A Vida Toda", mantendo uma conexão próxima com seus fãs.
Carolina Deslandes connects with 18-24 & 25-34 audiences and shows durable traction across PORTUGAL, BRAZIL, FRANCE. With a heavily female (67%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 13,968 avg views per post; Instagram adds dependable engagement depth. Overlap with Parfois, Fnac, El Corte Ingles highlights near-term opportunities in Merchandise collaborations with fashion brands, Exclusive online concerts or live streams, Music-themed beauty products. The throughline is simple: Carolina Deslandes moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,239,239 · Engagements 19,112 · Rate 1.5% Posts 4,006 · Views 13,968 · Avg Likes 19,103 · Avg Comments 214 · Avg Views 13,968 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 29% 35-44: 11% 13-17: 8% |
Largest: 18-24 (46%); next: 25-34 (29%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
PORTUGAL (78%) BRAZIL (9%) FRANCE (2%) UNITED KINGDOM (2%) SPAIN (1%) |
Top regions: PORTUGAL (78%), BRAZIL (9%), FRANCE (2%) |
| Platform Engagement | Instagram: 18,702 avg likes/post · Youtube: 13,968 avg views/post | Best reach: Youtube 13,968 avg views; best engagement: Instagram 18,702 avg likes |
Top Brand Affinities
Parfois
Fnac
El Corte Ingles
Oysho
Intimissimi
Massimo Dutti
TOUS
Galeries Lafayette
Easyjet
Havaianas
Sarar
Vodafone
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive online concerts or live streams
- Music-themed beauty products
- Collaborative playlists with influencers
- Behind-the-scenes content for new album releases
- Fan engagement through Q&A sessions
- Limited edition vinyl releases
- Music tutorials or workshops
Marketing Angles
- Highlighting her journey as a young mother and artist
- Emphasizing her Portuguese roots and cultural influences
- Leveraging her digital presence to connect with fans
- Creating relatable content around everyday life and motherhood
- Promoting her music as a soundtrack for personal moments
- Engaging with fans through interactive social media campaigns
Content Themes
- Day-in-the-life vlogs
- Music creation process insights
- Personal stories behind her songs
- Fashion and style inspiration
- Collaborations with other artists
- Fan shoutouts and features
Partnership Brands
- Parfois
- Fnac
- El Corte Ingles
- Oysho
- Intimissimi
- Massimo Dutti
- Havaianas
- Vodafone
- Calzedonia
- Zara
- ASOS
- Kiko
- Primark
- Nespresso
- Guess
- Heineken
- New Balance
- Longchamp
- Pandora
- Warner Bros
| Brand | Category | Score |
|---|---|---|
| Parfois | Apparel & Fashion | 58.33 |
| Fnac | Entertainment & Media | 41.04 |
| El Corte Ingles | Apparel & Fashion | 20.36 |
| Oysho | Apparel & Fashion | 15.87 |
| Intimissimi | Apparel & Fashion | 14.90 |
| Massimo Dutti | Apparel & Fashion | 13.00 |
| TOUS | Jewelry & Watches | 12.87 |
| Galeries Lafayette | Apparel & Fashion | 12.35 |
| Easyjet | Travel & Hospitality | 11.77 |
| Havaianas | Footwear | 9.78 |
| Sarar | Apparel & Fashion | 8.41 |
| Vodafone | Telecom & Internet Services | 7.80 |
| Calzedonia | Apparel & Fashion | 7.73 |
| Pull&Bear | Apparel & Fashion | 7.45 |
| Kiko | Beauty & Personal Care | 7.36 |
| United Colors of Benetton | Apparel & Fashion | 6.77 |
| Stradivarius | Apparel & Fashion | 6.06 |
| Ryanair | Travel & Hospitality | 5.75 |
| Primark | Apparel & Fashion | 5.04 |
| Longchamp | Accessories (Bags, Eyewear, Etc.) | 4.95 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 4.91 |
| Nespresso | Beverages | 3.52 |
| Bershka | Apparel & Fashion | 3.23 |
| Zara | Apparel & Fashion | 3.11 |
| Pantone Inc | Books, Stationery & Office | 2.92 |
| Geocaching | Sports & Outdoors | 2.66 |
| shein | Apparel & Fashion | 2.65 |
| Babybump | Baby, Kids & Maternity | 2.57 |
| NBC | Entertainment & Media | 2.41 |
| SheInside | Apparel & Fashion | 2.26 |
| Oriflame | Beauty & Personal Care | 2.10 |
| Kodak | Cameras & Photography | 2.04 |
| Aperol | Alcoholic Beverages | 2.00 |
| Guess | Apparel & Fashion | 1.90 |
| A Game of Tones | Entertainment | 1.89 |
| Bellagio | Travel & Hospitality | 1.88 |
| Herbalife | Health & Wellness | 1.84 |
| ASOS | Apparel & Fashion | 1.80 |
| Fujifilm | Cameras & Photography | 1.78 |
| H&M | Apparel & Fashion | 1.78 |
| Pandora | Jewelry & Watches | 1.77 |
| Warner Bros | Entertainment | 1.65 |
| Levi's | Apparel & Fashion | 1.61 |
| Peugeot | Automotive | 1.61 |
| New Balance | Footwear | 1.56 |
| Heineken | Alcoholic Beverages | 1.52 |
| Pizza Lover | Food & Snacks | 1.49 |
| Yves Saint Laurent | Apparel & Fashion | 1.47 |
| Guinness | Alcoholic Beverages | 1.45 |
| Huawei | Mobile Phones & Accessories | 1.38 |
Official Profiles
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LoginArtist: Carolina Deslandes
The map shows every radio station that aired Carolina Deslandes today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 08:50:34 | Plot Twist | RTP Antena 1 | Lisbon, PT | 160 |
| 2025-08-21 08:33:52 | Tempestade feat. Carolina Deslandes | Portuguese Radio | Sydney, AU | 260 |
| 2025-08-21 08:25:47 | Pensar Em Mim | Rádio Benedita FM 88.1 | Benedita, PT | 158 |
| 2025-08-21 08:20:49 | Plot Twist | Radio Alfa | Paris, FR | 161 |
| 2025-08-21 08:15:30 | Plot Twist | Radio Alfa | Paris, FR | 5 |
| 2025-08-21 07:30:10 | Dois Dedos de Testa | Rádio Lagoa | Lagoa, PT | 191 |
| 2025-08-21 07:24:14 | Eu Deixei | Radio Latina | Luxembourg, LU | 192 |
| 2025-08-21 07:17:53 | Plot Twist | Rádio Lagoa | Lagoa, PT | 160 |
| 2025-08-21 07:03:17 | Senhora de Si | Rádio Canal FM | Angra do Heroísmo, PT | 220 |
| 2025-08-21 06:41:24 | Saia Da Carolina | Rádio Lagoa | Lagoa, PT | 4 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
