Carolina Deslandes
Genres
poppopportuguese popmainstream popelectronicelectronic
Influential: 51.29%
Fanbase: 30.77%
Trending: 61.55%
Report Date: 2025-08-16
0
Total Streams
1,239,239
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 51.29% |
Fanbase 30.77% |
Trending 61.55% |
CAREER STAGE: MID_LEVEL
Biography
Carolina Deslandes é uma renomada artista da nova geração de cantores e compositores portugueses, destacando-se tanto no cenário digital quanto na música nacional contemporânea. Seu terceiro álbum, "Casa", lançado em abril, conquistou o 1.º lugar nas vendas nacionais e apresenta sucessos como "A Vida Toda" e "Avião de Papel" em parceria com Rui Veloso.
Com apenas 26 anos, Carolina Deslandes já deixou sua marca na indústria musical portuguesa, desde sua participação no programa "Ídolos" em 2010 até sucessos como "Não É Verdade" e "Mountains". Após um intervalo para focar na maternidade, a artista manteve sua presença online com o blog "A Vida Toda", mantendo uma conexão próxima com seus fãs.
Com apenas 26 anos, Carolina Deslandes já deixou sua marca na indústria musical portuguesa, desde sua participação no programa "Ídolos" em 2010 até sucessos como "Não É Verdade" e "Mountains". Após um intervalo para focar na maternidade, a artista manteve sua presença online com o blog "A Vida Toda", mantendo uma conexão próxima com seus fãs.
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Report Date: 2025-08-16
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Carolina Deslandes score
1.54% — Moderate bucket.
Brand: Parfois
Brand: Fnac
Brand: El Corte Ingles
Product: Merchandise collaborations with fashion brands
Product: Exclusive online concerts or live streams
Product: Music-themed beauty products
Followers:1,239,239
Engagements:19,112
Rate:1.5%
Posts:4,006
Views:13,968
Avg Likes:19,103
Avg Comments:214
Avg Views:13,968
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,239,239 · Engagements 19,112 · Rate 1.5% Posts 4,006 · Views 13,968 · Avg Likes 19,103 · Avg Comments 214 · Avg Views 13,968 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 46% 25-34: 29% 35-44: 11% 13-17: 8% |
Largest: 18-24 (46%); next: 25-34 (29%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
PORTUGAL (78%) BRAZIL (9%) FRANCE (2%) UNITED KINGDOM (2%) SPAIN (1%) |
Top regions: PORTUGAL (78%), BRAZIL (9%), FRANCE (2%) |
| Platform Engagement | Instagram: 18,702 avg likes/post · Youtube: 13,968 avg views/post | Best reach: Youtube 13,968 avg views; best engagement: Instagram 18,702 avg likes |
Top Brand Affinities
Parfois
Apparel & Fashion
Score: 58.33
Fnac
Entertainment & Media
Score: 41.04
El Corte Ingles
Apparel & Fashion
Score: 20.36
Oysho
Apparel & Fashion
Score: 15.87
Intimissimi
Apparel & Fashion
Score: 14.90
Massimo Dutti
Apparel & Fashion
Score: 13.00
TOUS
Jewelry & Watches
Score: 12.87
Galeries Lafayette
Apparel & Fashion
Score: 12.35
Easyjet
Travel & Hospitality
Score: 11.77
Havaianas
Footwear
Score: 9.78
Sarar
Apparel & Fashion
Score: 8.41
Vodafone
Telecom & Internet Services
Score: 7.80
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive online concerts or live streams
- Music-themed beauty products
- Collaborative playlists with influencers
- Behind-the-scenes content for new album releases
- Fan engagement through Q&A sessions
- Limited edition vinyl releases
- Music tutorials or workshops
Marketing Angles
- Highlighting her journey as a young mother and artist
- Emphasizing her Portuguese roots and cultural influences
- Leveraging her digital presence to connect with fans
- Creating relatable content around everyday life and motherhood
- Promoting her music as a soundtrack for personal moments
- Engaging with fans through interactive social media campaigns
Content Themes
- Day-in-the-life vlogs
- Music creation process insights
- Personal stories behind her songs
- Fashion and style inspiration
- Collaborations with other artists
- Fan shoutouts and features
Partnership Brands
- Parfois
- Fnac
- El Corte Ingles
- Oysho
- Intimissimi
- Massimo Dutti
- Havaianas
- Vodafone
- Calzedonia
- Zara
- ASOS
- Kiko
- Primark
- Nespresso
- Guess
- Heineken
- New Balance
- Longchamp
- Pandora
- Warner Bros
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Parfois | Apparel & Fashion | 58.33 |
| Fnac | Entertainment & Media | 41.04 |
| El Corte Ingles | Apparel & Fashion | 20.36 |
| Oysho | Apparel & Fashion | 15.87 |
| Intimissimi | Apparel & Fashion | 14.90 |
| Massimo Dutti | Apparel & Fashion | 13.00 |
| TOUS | Jewelry & Watches | 12.87 |
| Galeries Lafayette | Apparel & Fashion | 12.35 |
| Easyjet | Travel & Hospitality | 11.77 |
| Havaianas | Footwear | 9.78 |
| Sarar | Apparel & Fashion | 8.41 |
| Vodafone | Telecom & Internet Services | 7.80 |
| Calzedonia | Apparel & Fashion | 7.73 |
| Pull&Bear | Apparel & Fashion | 7.45 |
| Kiko | Beauty & Personal Care | 7.36 |
| United Colors of Benetton | Apparel & Fashion | 6.77 |
| Stradivarius | Apparel & Fashion | 6.06 |
| Ryanair | Travel & Hospitality | 5.75 |
| Primark | Apparel & Fashion | 5.04 |
| Longchamp | Accessories (Bags, Eyewear, Etc.) | 4.95 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 4.91 |
| Nespresso | Beverages | 3.52 |
| Bershka | Apparel & Fashion | 3.23 |
| Zara | Apparel & Fashion | 3.11 |
| Pantone Inc | Books, Stationery & Office | 2.92 |
| Geocaching | Sports & Outdoors | 2.66 |
| shein | Apparel & Fashion | 2.65 |
| Babybump | Baby, Kids & Maternity | 2.57 |
| NBC | Entertainment & Media | 2.41 |
| SheInside | Apparel & Fashion | 2.26 |
| Oriflame | Beauty & Personal Care | 2.10 |
| Kodak | Cameras & Photography | 2.04 |
| Aperol | Alcoholic Beverages | 2.00 |
| Guess | Apparel & Fashion | 1.90 |
| A Game of Tones | Entertainment | 1.89 |
| Bellagio | Travel & Hospitality | 1.88 |
| Herbalife | Health & Wellness | 1.84 |
| ASOS | Apparel & Fashion | 1.80 |
| Fujifilm | Cameras & Photography | 1.78 |
| H&M | Apparel & Fashion | 1.78 |
| Pandora | Jewelry & Watches | 1.77 |
| Warner Bros | Entertainment | 1.65 |
| Levi's | Apparel & Fashion | 1.61 |
| Peugeot | Automotive | 1.61 |
| New Balance | Footwear | 1.56 |
| Heineken | Alcoholic Beverages | 1.52 |
| Pizza Lover | Food & Snacks | 1.49 |
| Yves Saint Laurent | Apparel & Fashion | 1.47 |
| Guinness | Alcoholic Beverages | 1.45 |
| Huawei | Mobile Phones & Accessories | 1.38 |
Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |