Calle 24
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,826,813
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
The group is led by 21-year-old vocalist and composer Diego Millán, signed to Street Mob Records as part of Calle 24.
Calle 24 resonates with 18-24 & 25-34 audiences and sustains presence in MEXICO, UNITED STATES, ARGENTINA. The demographic is heavily male (80%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 382,100 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with JL Audio, Rabobank, Cult Gaia maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,826,813 · Engagements 102,137 · Rate 5.6% Posts 265 · Views 397,115 · Avg Likes 95,265 · Avg Comments 645 · Avg Views 397,115 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 22% 13-17: 9% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (22%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
MEXICO (59%) UNITED STATES (26%) ARGENTINA (2%) COLOMBIA (2%) ECUADOR (2%) |
Top regions: MEXICO (59%), UNITED STATES (26%), ARGENTINA (2%) |
| Platform Engagement | Instagram: 34,429 avg likes/post · Tiktok: 382,100 avg views/post · Youtube: 15,015 avg views/post | Best reach: Tiktok 382,100 avg views; best engagement: Tiktok 59,150 avg likes |
Top Brand Affinities
JL Audio
Rabobank
Cult Gaia
GMC
About you
Jeremy Scott
Postmates
Ariat
Tagaz
Ross Dress For Less
Live Nation
General Motors
| Brand | Category | Score |
|---|---|---|
| JL Audio | 46.07 | |
| Rabobank | 34.49 | |
| Cult Gaia | 33.76 | |
| GMC | 27.44 | |
| About you | 26.47 | |
| Jeremy Scott | 25.30 | |
| Postmates | 24.36 | |
| Ariat | 24.14 | |
| Tagaz | 23.19 | |
| Ross Dress For Less | 23.19 | |
| Live Nation | 19.98 | |
| General Motors | 18.53 | |
| Andis | 18.32 | |
| Giuseppe Zanotti Design | 16.40 | |
| Haval | 16.33 | |
| Buffalo Wild Wings | 15.72 | |
| Barber Shop Connect | 12.51 | |
| Infiniti | 11.84 | |
| Oysho | 11.37 | |
| Wingstop | 11.26 | |
| Amazon Music | 11.06 | |
| Buick | 10.47 | |
| Fabletics | 10.44 | |
| Jean Paul Gaultier | 9.82 | |
| Alexander Wang | 9.72 | |
| Banana Republic | 9.62 | |
| Purina | 9.44 | |
| Suavecito | 9.38 | |
| BaByliss | 8.91 | |
| Chevrolet | 8.77 | |
| DC Shoes | 8.65 | |
| Monster High | 8.49 | |
| Dodge | 7.99 | |
| Benihana | 7.84 | |
| Quaker Foods and Snacks | 7.73 | |
| Acura | 7.64 | |
| Applebee's | 7.64 | |
| Mountain Dew | 7.55 | |
| Hummer | 6.96 | |
| American Eagle | 6.77 | |
| NORDSTROM | 6.65 | |
| GameStop | 6.07 | |
| Pontiac | 6.01 | |
| Clash Royale | 5.85 | |
| Milani Cosmetics | 5.69 | |
| Mini | 5.37 | |
| Los Angeles Lakers | 5.30 | |
| Pioneer | 5.27 | |
| Kappa | 5.14 | |
| shein | 5.09 |
Official Profiles
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LoginArtist: Calle 24
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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| Royalties | $0.00 | $0.00 | +0.00 |
