Brandy Brand Affinity ranks highest Amazon Music at 10.64% . Very Strong. Score DMDB 69.87% | Fanbase 64.73%

Brandy — pop artist from US.

Brandy, born Brandy Rayana Norwood on February 11, 1979, in McComb, MS, rose to fame in her teenage years with a blend of urban R&B and pop music. She achieved…

Brandy

Superstar

Country: US | Gender: female | Artist ID: 11e81bca-e952-7902-95ad-a0369fe50396

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Genres

popdance poppophip popmainstream popr&b, funk & soulr&burban contemporaryneo soulr&b/soulpop r&bcontemporary r&bhip-hop & raphip hoppop raphip-hop/rap

Influential: 69.87% Fanbase: 64.73% Trending: 72.44%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 10.64% • Very Strong

As of 2025-09-09

8,658,639

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.87% | Fanbase 64.73% | Trending 72.44% | CAREER STAGE: SUPERSTAR

Biography

Brandy, born Brandy Rayana Norwood on February 11, 1979, in McComb, MS, rose to fame in her teenage years with a blend of urban R&B and pop music. She achieved mainstream success with hits like "The Boy Is Mine" and her role in the TV series Moesha during the late '90s. Brandy's self-titled debut album in 1994 marked the beginning of her successful music career, which included multiple chart-topping singles and albums.

In addition to her music career, Brandy pursued acting, appearing in films and TV shows such as Cinderella and I Still Know What You Did Last Summer. Over the years, she released several albums, including Full Moon in 2002 and Afrodisiac in 2004. Despite facing challenges like a car accident in 2006 and a shift in her music label, Brandy continued to evolve her sound, releasing albums like Human in 2008 and Two Eleven in 2012.

Report Date: 2025-09-09

Brandy reliably reaches 25-34 & 18-24 audiences in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. The base is heavily female (68%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (553,500 avg views per post); Instagram layers on depth and replies. The audience sits near Amazon Music, Benihana, boohoo, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Brandy score 1.48% — Moderate bucket.

Brand: Amazon MusicBrand: BenihanaBrand: boohoo

Followers:8,658,639

Engagements:128,153

Rate:1.5%

Posts:649

Avg Likes:125,767

Avg Comments:2,776

Avg Views:571,688

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,658,639 · Engagements 128,153 · Rate 1.5% Posts 649 · Views 571,688 · Avg Likes 125,767 · Avg Comments 2,776 · Avg Views 571,688	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 38% 35-44: 11% 13-17: 4%	Largest: 25-34 (43%); next: 18-24 (38%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (52%) SOUTH AFRICA (5%) UNITED KINGDOM (5%) BRAZIL (4%) FRANCE (4%)	Top regions: UNITED STATES (52%), SOUTH AFRICA (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 94,941 avg likes/post · Tiktok: 553,500 avg views/post · Youtube: 18,188 avg views/post	Best reach: Tiktok 553,500 avg views; best engagement: Instagram 94,941 avg likes

Top Brand Affinities

Amazon Music

Score: 10.64

Benihana

Score: 10.07

boohoo

Score: 8.64

Barbie

Score: 8.25

JACQUEMUS

Score: 7.73

Coach

Score: 7.64

Macy's

Score: 6.91

ULTA Beauty

Score: 6.80

FashionNova

Score: 6.51

MISSGUIDED

Score: 6.45

Alexander McQueen

Score: 6.29

OLD NAVY

Score: 5.84

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Top Brand Affinities

Brand	Category	Score
Amazon Music		10.64
Benihana		10.07
boohoo		8.64
Barbie		8.25
JACQUEMUS		7.73
Coach		7.64
Macy's		6.91
ULTA Beauty		6.80
FashionNova		6.51
MISSGUIDED		6.45
Alexander McQueen		6.29
OLD NAVY		5.84
NBC		5.42
NORDSTROM		5.34
Hennessy		5.15
Urban Outfitters		4.93
Fenty beauty		4.87
Kroger		4.75
NARS Cosmetics		4.74
iHeartRadio Music Awards		4.41
Steve Madden		4.34
Christian Louboutin		4.33
TOM FORD		4.22
CNN		3.88
Verizon		3.68
Timberland		3.64
MTV		3.63
Walmart		3.32
Marc Jacobs		3.08
ASOS		3.04
Nickelodeon		3.01
BALMAIN		2.94
ESPN		2.89
Fendi		2.86
GAP		2.85
Dr. Martens		2.74
SoundCloud		2.72
shein		2.61
Dolce & Gabbana		2.55
Los Angeles Lakers		2.35
Moschino		2.33
Paramount Pictures		2.32
Sunnies Studios		2.32
New Balance		2.29
GIVENCHY		2.29
Tiffany & Co		2.28
Anastasia Beverly Hills		2.28
Target		2.25
Philips		2.24
NFL		2.19