Big Black Delta
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
8,956
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
Updated 2025-10-03 19:00:04 UTC
Genres
Scores
Biography
The eclectic record, Bates' fifth, showcases a range of styles while maintaining precision. His focus is on providing music that brings joy and serves as a companion for listeners navigating life's challenges. Bates aims for his music to offer reassurance, reflecting his belief that "we're going to be OK."
Big Black Delta indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is female-leaning (50%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 159 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward MOOG, Akai, Ampeg, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Big Black Delta when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,956 · Engagements 159 · Rate 1.8% Posts 36 · Views 0 · Avg Likes 159 · Avg Comments 11 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 35-44: 27% 18-24: 20% 45-64: 7% |
Largest: 25-34 (43%); next: 35-44 (27%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
UNITED STATES (61%) UNITED KINGDOM (6%) BRAZIL (3%) CANADA (3%) MEXICO (3%) |
Top regions: UNITED STATES (61%), UNITED KINGDOM (6%), BRAZIL (3%) |
| Platform Engagement | Instagram: 159 avg likes/post | best engagement: Instagram 159 avg likes |
Top Brand Affinities
MOOG
Akai
Ampeg
Ableton
Live Nation
Arri
Akg
Pro Tools
Amazon Music
Mixcloud
Sennheiser
Lucasfilm
| Brand | Category | Score |
|---|---|---|
| MOOG | 90.91 | |
| Akai | 29.07 | |
| Ampeg | 28.75 | |
| Ableton | 24.83 | |
| Live Nation | 22.35 | |
| Arri | 19.51 | |
| Akg | 18.17 | |
| Pro Tools | 17.82 | |
| Amazon Music | 12.86 | |
| Mixcloud | 12.79 | |
| Sennheiser | 12.19 | |
| Lucasfilm | 10.31 | |
| Blackmagic Design | 9.85 | |
| HBO Max | 9.82 | |
| Coachella | 9.60 | |
| Kickstarter | 7.55 | |
| Paramount Pictures | 7.10 | |
| Pioneer | 7.07 | |
| Spotify Music | 7.05 | |
| FOX | 6.83 | |
| DeLorean Motor Company | 6.80 | |
| Atmos | 6.77 | |
| Columbia Pictures | 6.77 | |
| Lollapalooza | 6.59 | |
| Warner Bros | 6.05 | |
| iHeartRadio Music Awards | 5.40 | |
| Taco Bell | 5.39 | |
| SoundCloud | 5.39 | |
| Oculus | 5.37 | |
| Kodak | 5.29 | |
| Dr. Martens | 5.28 | |
| Showtime | 5.06 | |
| NBC | 5.04 | |
| Free People | 4.98 | |
| Coors | 4.81 | |
| Fallout | 4.80 | |
| MTV | 4.75 | |
| Mortal Kombat | 4.54 | |
| Sega | 4.43 | |
| Nixon | 4.40 | |
| CNN | 4.22 | |
| Beats Electronics | 4.12 | |
| Polaroid | 4.11 | |
| Verizon | 4.04 | |
| HBO | 3.96 | |
| AMC | 3.57 | |
| Urban Outfitters | 3.52 | |
| Comedy Central | 3.48 | |
| Leica | 3.46 | |
| Star Wars | 3.42 |
Official Profiles
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LoginArtist: Big Black Delta
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-02)
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| No data. | |