Between You & Me
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
29,400
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 20:41:04 UTC
Genres
Scores
Biography
Describing their music as "rockiest, sexiest, most sensual nuggets," Between You & Me exudes confidence and passion for their craft. With a reputation for delivering feel-good tunes that make listeners want to dance, the band remains a force to be reckoned with, proving their resilience and dedication to their music.
Between You & Me reliably reaches 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (21,676 avg views per post); Youtube layers on depth and replies. The audience sits near Clothing brands (streetwear), Music streaming services (Spotify, Apple Music), Youth-oriented beverage brands (energy drinks), making Merchandise (t-shirts, hoodies), Vinyl records of latest albums, Exclusive behind-the-scenes content a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 29,400 · Engagements 847 · Rate 2.9% Posts 412 · Views 23,780 · Avg Likes 791 · Avg Comments 47 · Avg Views 23,780 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 28% 13-17: 7% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (28%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (35%) UNITED KINGDOM (11%) AUSTRALIA (9%) INDONESIA (9%) CANADA (5%) |
Top regions: UNITED STATES (35%), UNITED KINGDOM (11%), AUSTRALIA (9%) |
| Platform Engagement | Tiktok: 2,104 avg views/post · Youtube: 21,676 avg views/post | Best reach: Youtube 21,676 avg views; best engagement: Youtube 606 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Merchandise (t-shirts, hoodies)
- Vinyl records of latest albums
- Exclusive behind-the-scenes content
- Virtual meet-and-greet sessions
- Music lessons or workshops
- Collaborative playlists on streaming platforms
- Fan club memberships
- Concert tickets and VIP packages
Marketing Angles
- Highlight the band's independent spirit
- Emphasize energetic and feel-good music
- Leverage social media engagement for promotions
- Create relatable content for young adults
- Utilize TikTok for viral challenges
- Engage with fans through Q&A sessions
Content Themes
- Behind-the-scenes of music production
- Fan stories and testimonials
- Music influences and inspirations
- Live performance highlights
- Music video teasers
- Personal anecdotes from band members
Partnership Brands
- Clothing brands (streetwear)
- Music streaming services (Spotify, Apple Music)
- Youth-oriented beverage brands (energy drinks)
- Social media platforms (TikTok, Instagram)
- Music festivals and events
- Local Australian brands
- Tech brands (headphones, speakers)
- Gaming companies (for music integration)
- Fitness brands (for workout playlists)
- Lifestyle brands targeting young adults
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “Open Full Social Media Report” button above to view current social stats.
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Official Profiles
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LoginArtist: Between You & Me
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 04:39:34 | 1800 - Painless | Faction Punk | Washington, D.C., US | 201 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |