BENNY THE BUTCHER

BENNY THE BUTCHER — hip-hop & rap artist from US.

Benny the Butcher, a member of Buffalo's Griselda crew and founder of Black Soprano Family, delivers gritty street narratives inspired by '90s hip-hop legends…

Influence: 62.58% Fanbase: 44.44% Trending: 71.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

522,200

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-28 20:50:43 UTC

Genres

hip-hop & raphip hopraphip-hop/rapunderground hip hopalternative hip hopboom bapbuffalo hip hopupstate ny rapcontemporary hip hop

Biography

Benny the Butcher, a member of Buffalo's Griselda crew and founder of Black Soprano Family, delivers gritty street narratives inspired by '90s hip-hop legends like Wu-Tang Clan and Mobb Deep. Despite starting later in his career, he found success in his thirties with standout projects like Tana Talk 3 and The Plugs I Met.

Jeremie Pennick, also known as B.E.N.N.Y., began his music journey at a young age and formed the Forerunners group with Westside Gunn and Conway. His collaboration with Griselda Records led to projects like My First Brick and Butcher on Steroids, culminating in the acclaimed Tana Talk 3 release. In 2019, Benny's profile soared with The Plugs I Met, notable features, and a management deal with Roc Nation.

Top Brand Affinities

Report Date: 2025-08-15

BENNY THE BUTCHER resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, CANADA, SOUTH AFRICA. With a heavily male (90%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (20,200 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BENNY THE BUTCHER score 0.60% — Low bucket.

Followers:522,200

Engagements:3,111

Rate:0.6%

Posts:599

Avg Likes:2,871

Avg Comments:86

Avg Views:32,301

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 522,200 · Engagements 3,111 · Rate 0.6% Posts 599 · Views 32,301 · Avg Likes 2,871 · Avg Comments 86 · Avg Views 32,301	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 32% 35-44: 13% 13-17: 3%	Largest: 25-34 (50%); next: 18-24 (32%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	UNITED STATES (65%) CANADA (4%) SOUTH AFRICA (3%) UNITED KINGDOM (3%) BRAZIL (2%)	Top regions: UNITED STATES (65%), CANADA (4%), SOUTH AFRICA (3%)
Platform Engagement	Tiktok: 20,200 avg views/post · Youtube: 12,101 avg views/post	Best reach: Tiktok 20,200 avg views; best engagement: Tiktok 2,250 avg likes