
Basswell
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
397,253
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-08 16:52:48 UTC
Genres
Biography
As a professional music writer, I have extensive experience crafting engaging content about various genres, artists, and music trends. My writing blends insightful analysis with a passion for music, creating compelling articles that resonate with readers. Whether it's a review of the latest album or an in-depth feature on an up-and-coming band, I strive to deliver content that informs and entertains music enthusiasts.
With a keen eye for detail and a deep understanding of the industry, I approach each writing assignment with professionalism and creativity. From interviews with musicians to coverage of music festivals, I am adept at capturing the essence of the music world in my writing. My work as a music writer is driven by a love for the art form and a commitment to sharing that passion with audiences through engaging and informative articles.
Basswell is a clear fit for 18-24 & 25-34 audiences with strength across FRANCE, GERMANY, COLOMBIA. The audience is heavily male (75%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (22,100 avg views per post); Instagram builds the community layer. Affinity data highlights Allen & Heath, Sergio Tacchini, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 397,253 · Engagements 12,464 · Rate 3.1% Posts 125 · Views 23,208 · Avg Likes 12,080 · Avg Comments 252 · Avg Views 23,208 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 53% 25-34: 34% 35-44: 7% 13-17: 4% |
Largest: 18-24 (53%); next: 25-34 (34%) |
Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
Top Countries |
FRANCE (10%) GERMANY (10%) COLOMBIA (8%) SPAIN (8%) CHILE (7%) |
Top regions: FRANCE (10%), GERMANY (10%), COLOMBIA (8%) |
Platform Engagement | Instagram: 8,899 avg likes/post · Tiktok: 22,100 avg views/post · Youtube: 1,108 avg views/post | Best reach: Tiktok 22,100 avg views; best engagement: Instagram 8,899 avg likes |
Top Brand Affinities
Allen & Heath
Sergio Tacchini
Ableton
Mixcloud
SoundCloud
MOOG
Pioneer
Accor Hotels
Akai
Ricard
Trancefamily
Sandro
Brand | Category | Score |
---|---|---|
Allen & Heath | 198.68 | |
Sergio Tacchini | 73.39 | |
Ableton | 66.21 | |
Mixcloud | 37.31 | |
SoundCloud | 33.99 | |
MOOG | 31.73 | |
Pioneer | 30.92 | |
Accor Hotels | 26.45 | |
Akai | 23.74 | |
Ricard | 20.03 | |
Trancefamily | 18.87 | |
Sandro | 16.59 | |
Sennheiser | 13.68 | |
Kappa | 11.73 | |
Ellesse | 11.71 | |
Tomorrowland | 11.62 | |
Garnier | 11.34 | |
Lacoste | 8.84 | |
Dainese | 8.70 | |
Atmos | 8.66 | |
Tate Modern | 8.03 | |
Carhartt | 7.84 | |
Movistar | 7.56 | |
Stüssy | 6.81 | |
Oculus | 5.59 | |
ASICS | 4.98 | |
Fila | 4.92 | |
Supreme | 4.86 | |
Matrix | 4.37 | |
Montblanc | 4.08 | |
Spotify Music | 3.95 | |
Balenciaga | 3.92 | |
Pull&Bear | 3.78 | |
The North Face | 3.70 | |
Reebok | 3.56 | |
Lollapalooza | 3.53 | |
Polo Ralph Lauren | 3.42 | |
Stradivarius | 2.95 | |
Kodak | 2.91 | |
New Balance | 2.77 | |
Dr. Martens | 2.51 | |
Cafecito | 2.48 | |
ASOS | 2.31 | |
Nike | 2.31 | |
Beats Electronics | 2.24 | |
Vans | 2.21 | |
Puma | 2.14 | |
Calvin Klein | 2.04 | |
Gymshark | 2.01 | |
Adidas | 1.91 |
Official Profiles
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LoginArtist: Basswell
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-08)
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Popularity (2025-10-07)
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