Bassnectar

Bassnectar

Country: US | Gender: male

Influential: 67.92% Fanbase: 66.35% Trending: 68.70%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 136.83% • Very Strong

As of 2025-08-22

342,895

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

Updated 2025-10-03 17:12:32 UTC

Genres

hip-hop & rapelectronic trapbreakbeatelectronicelectronicedmelectro housebrostepglitch hopdubstep

Scores

Score: DMDB 67.90% | Fanbase 66.40% | Trending 68.70% | CAREER STAGE: MAINSTREAM

Biography

Bassnectar, a prominent figure in California's electronic music scene, delivers a dynamic blend of aggressive electronic music incorporating elements of bass, dubstep, and breakbeat. Known for high-energy live performances, he debuted in the early 2000s and gained chart success with albums like Cozza Frenzy and Noise vs. Beauty. Beyond music, Bassnectar is recognized for his activism and community-building efforts. Born Lorin Ashton in Santa Cruz in 1978, he was influenced by diverse musical genres before finding his passion for electronic music and establishing his own label, Amorphous Music.

Ashton's journey into music production began in the late '90s, leading him to collaborate with a range of artists and release several successful albums. His live performances at various venues and festivals further solidified his status in the electronic music scene. Despite taking a hiatus, Bassnectar returned in 2023 with The Golden Rule, continuing his legacy as a trailblazer in electronic music.
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Bassnectar Marketing Affinity & Brand Fit Data

Report Date: 2025-08-22

Bassnectar is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDIA, CANADA. The audience is heavily male (75%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,322 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to iHeartRaves, Phase One, Mapfre points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bassnectar score 0.00%Low bucket.
Brand: iHeartRavesBrand: Phase OneBrand: Mapfre
Followers:342,895
Engagements:277
Rate:0.1%
Posts:214
Views:0
Avg Likes:277
Avg Comments:29
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 342,895 · Engagements 277 · Rate 0.1%
Posts 214 · Views 0 · Avg Likes 277 · Avg Comments 29 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 37%
35-44: 9%
13-17: 4%
Largest: 18-24 (48%); next: 25-34 (37%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (48%)
INDIA (4%)
CANADA (4%)
UNITED KINGDOM (3%)
BRAZIL (3%)
Top regions: UNITED STATES (48%), INDIA (4%), CANADA (4%)
Platform Engagement Tiktok: 284 avg views/post · Youtube: 1,322 avg views/post Best reach: Youtube 1,322 avg views; best engagement: Youtube 18 avg likes

Top Brand Affinities

iHeartRaves
Score: 136.83
Phase One
Score: 36.82
Mapfre
Score: 22.67
Trancefamily
Score: 22.49
Ableton
Score: 19.29
Pioneer
Score: 13.78
Akai
Score: 13.22
Barstool Sports
Score: 10.45
Coors
Score: 9.77
Lollapalooza
Score: 8.74
Tomorrowland
Score: 8.59
Bud Light
Score: 7.64
Brand Category Score
iHeartRaves 136.83
Phase One 36.82
Mapfre 22.67
Trancefamily 22.49
Ableton 19.29
Pioneer 13.78
Akai 13.22
Barstool Sports 10.45
Coors 9.77
Lollapalooza 8.74
Tomorrowland 8.59
Bud Light 7.64
SoundCloud 7.25
Coachella 7.22
Jameson 5.88
Pacific Northwest Wonderland 5.34
Free People 5.31
Taco Bell 4.77
Verizon 4.76
Mulberry 4.70
Margaritaville 4.67
Beats Electronics 4.46
Busch 4.15
Gillette 4.13
Comedy Central 4.05
Showtime 3.59
Mortal Kombat 3.56
Acura 3.45
NHL 3.38
Budweiser 3.37
Matrix 3.34
Carhartt 3.19
Chrysler 3.09
Urban Outfitters 3.02
Nickelodeon 3.01
Hennessy 2.79
Monster Beverage 2.78
PetSmart 2.70
Jeep 2.63
Columbia Pictures 2.60
Cadillac 2.57
Sunnies Studios 2.55
Red Bull 2.45
Chipotle Mexican Grill 2.45
NFL 2.40
Airbnb 2.37
Philips 2.37
Spotify Music 2.37
Ubisoft 2.32
Bellagio 2.25

Official Profiles

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Artist: Bassnectar

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-21)

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Aired At Song Station Location Duration (s)
2025-08-21 06:00:15 Backpack Rehab RPG Guéret, FR 19

Popularity (2025-10-02)

Platform%
No data.