
Au/Ra
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,285,076
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:45:45 UTC
Genres
Biography
Her collaborations with renowned artists like Jax Jones and Alan Walker have further solidified her presence in the music industry, with tracks like 'i miss u' receiving extensive airplay and commercial success. The original version of 'Panic Room' and the Camelphat remix achieved significant popularity, with the latter staying in the Top 40 for nine weeks. Additionally, her collaboration with Alan Walker on 'Darkside' has accumulated over 450 million streams globally, showcasing Au/Ra's ability to resonate with a wide audience through her evocative music and poignant storytelling.
Au/Ra resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 6,796 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Five Nights at Freddy's, Riot Games, Monster High maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,285,076 · Engagements 4,504 · Rate 0.4% Posts 2,121 · Views 9,768 · Avg Likes 4,403 · Avg Comments 100 · Avg Views 9,768 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 61% 25-34: 23% 13-17: 10% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (23%) |
Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
Top Countries |
UNITED STATES (30%) BRAZIL (9%) UNITED KINGDOM (5%) INDIA (5%) GERMANY (4%) |
Top regions: UNITED STATES (30%), BRAZIL (9%), UNITED KINGDOM (5%) |
Platform Engagement | Instagram: 3,380 avg likes/post · Tiktok: 2,972 avg views/post · Youtube: 6,796 avg views/post | Best reach: Youtube 6,796 avg views; best engagement: Instagram 3,380 avg likes |
Top Brand Affinities
Five Nights at Freddy's
Riot Games
Monster High
Square Enix
Life Is Strange
Resident Evil
DeviantArt
Tomb Raider
SpeedPaint
Hot Topic
Ableton
The Last of Us
Brand | Category | Score |
---|---|---|
Five Nights at Freddy's | Toys & Games | 20.73 |
Riot Games | Gaming & Esports (Software/Titles) | 15.11 |
Monster High | Toys & Games | 13.27 |
Square Enix | Entertainment | 11.29 |
Life Is Strange | Entertainment | 10.12 |
Resident Evil | Gaming & Esports (Software/Titles) | 9.50 |
DeviantArt | Entertainment & Media | 9.32 |
Tomb Raider | Entertainment | 8.54 |
SpeedPaint | Other | 8.53 |
Hot Topic | Apparel & Fashion | 8.11 |
Ableton | Audio & Music Gear | 8.06 |
The Last of Us | Gaming & Esports (Software/Titles) | 7.07 |
Final Fantasy | Gaming & Esports (Software/Titles) | 6.66 |
World of Warcraft | Gaming & Esports (Software/Titles) | 6.07 |
RedBubble | Apparel & Fashion | 5.92 |
The Sims | Gaming & Esports (Software/Titles) | 5.83 |
Pioneer | Audio & Music Gear | 5.51 |
Cartoon Network | Entertainment | 4.62 |
Tomorrowland | Apparel & Fashion | 4.38 |
The Witcher | Entertainment | 4.16 |
Sega | Entertainment | 4.12 |
SoundCloud | Entertainment & Media | 4.07 |
Prismacolor | Books, Stationery & Office | 3.82 |
League of Legends | Gaming & Esports (Software/Titles) | 3.81 |
Faber-Castell | Books, Stationery & Office | 3.75 |
Dr. Martens | Apparel & Fashion | 3.67 |
Spotify Music | Entertainment & Media | 3.25 |
Transformers | Toys & Games | 3.21 |
Coachella | Apparel & Fashion | 2.99 |
Urban Outfitters | Apparel & Fashion | 2.98 |
Lollapalooza | Entertainment | 2.95 |
Columbia Pictures | Entertainment | 2.88 |
CBS Television Studios | Entertainment & Media | 2.80 |
Lush | Beauty & Personal Care | 2.79 |
Ubisoft | Gaming & Esports (Software/Titles) | 2.65 |
MTV | Entertainment | 2.61 |
Polaroid | Cameras & Photography | 2.57 |
Monster Beverage | Beverages | 2.43 |
ASOS | Apparel & Fashion | 2.40 |
Topshop | Apparel & Fashion | 2.38 |
Beats Electronics | Audio & Music Gear | 2.38 |
CBS | Entertainment & Media | 2.36 |
AMC | Entertainment | 2.31 |
Activision Blizzard | Gaming & Esports (Software/Titles) | 2.28 |
Nintendo | Gaming & Esports (Software/Titles) | 2.23 |
Nickelodeon | Entertainment | 2.22 |
Fenty beauty | Beauty & Personal Care | 2.15 |
Showtime | Entertainment | 2.09 |
Vans | Footwear | 1.95 |
NYX Cosmetics | Beauty & Personal Care | 1.95 |
Official Profiles
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LoginArtist: Au/Ra
The map shows every radio station that aired Au/Ra today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-27)
Total: 6,155,642
PLATFORM | TOTAL | % | |
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5,576,520 | 90.59% |
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528,050 | 8.58% |
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51,072 | 0.83% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-23 02:01:48 | Ignite | NRJ Belgique | Brussels, BE | 188 |
2025-08-23 01:51:09 | i miss u | XHPOP-FM [Radio Disney 99.3] | Mexico City, DF, MX | 186 |
2025-08-23 01:23:04 | Panic Room | Latvijas radio 5 | Riga, LV | 224 |
2025-08-23 00:10:04 | Darkside | Radio Eska | Warsaw, PL | 192 |
2025-08-23 00:00:04 | Side Effect (feat. Au/Ra) | Metropolitana Pop | São Paulo, BR | 139 |
Popularity (2025-10-07)
Platform | % |
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No data. |