Au/Ra

Au/Ra

Country: DE | Gender: female | Artist ID: 11e81bbf-8fd3-deb2-9456-a0369fe50396

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Genres

poppopindie poptimismsocial media popindie popmainstream popalternativealt zelectronicelectropopdancedeep pop edm
Influential: 61.56% Fanbase: 42.46% Trending: 71.11%
Report Date: 2025-08-15

0

Total Streams

1,285,076

Social Media Followers

00:00:00

Hours Airplay

Scores

Score: DMDB 61.56% | Fanbase 42.46% | Trending 71.11% | CAREER STAGE: MAINSTREAM

Biography

Au/Ra, a songwriter born in Ibiza to German parents and raised in Antigua, has crafted a compelling and emotionally charged musical universe. Through her innovative original songs, she delves into the darker aspects of humanity using strong melodies, poignant lyrics, and transcendent production. Her storytelling is authentic and relatable, reflecting the complexities of her generation's struggles with mental health, existentialism, and social media, making her music a mirror to Gen Z's hopes and fears. Au/Ra's success includes two UK Top 40 hits, the platinum Camelphat remix of 'Panic Room' in 2018 and her recent feature on Jax Jones' 'i miss u,' which garnered millions of streams and a memorable TV performance on Little Mix The Search.

Her collaborations with renowned artists like Jax Jones and Alan Walker have further solidified her presence in the music industry, with tracks like 'i miss u' receiving extensive airplay and commercial success. The original version of 'Panic Room' and the Camelphat remix achieved significant popularity, with the latter staying in the Top 40 for nine weeks. Additionally, her collaboration with Alan Walker on 'Darkside' has accumulated over 450 million streams globally, showcasing Au/Ra's ability to resonate with a wide audience through her evocative music and poignant storytelling.

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Report Date: 2025-08-15

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Au/Ra score 0.35%Low bucket.
Brand: Five Nights at Freddy's Brand: Riot Games Brand: Monster High
Followers:1,285,076
Engagements:4,504
Rate:0.4%
Posts:2,121
Views:9,768
Avg Likes:4,403
Avg Comments:100
Avg Views:9,768

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,285,076 · Engagements 4,504 · Rate 0.4%
Posts 2,121 · Views 9,768 · Avg Likes 4,403 · Avg Comments 100 · Avg Views 9,768
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 18-24: 61%
25-34: 23%
13-17: 10%
35-44: 4%
Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split Female: 64%
Male: 36%
Non-binary/Other: 0%
Skews female (64%)
Top Countries UNITED STATES (30%)
BRAZIL (9%)
UNITED KINGDOM (5%)
INDIA (5%)
GERMANY (4%)
Top regions: UNITED STATES (30%), BRAZIL (9%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 3,380 avg likes/post · Tiktok: 2,972 avg views/post · Youtube: 6,796 avg views/post Best reach: Youtube 6,796 avg views; best engagement: Instagram 3,380 avg likes

Top Brand Affinities

Five Nights at Freddy's
Toys & Games
Score: 20.73
Riot Games
Gaming & Esports (Software/Titles)
Score: 15.11
Monster High
Toys & Games
Score: 13.27
Square Enix
Entertainment
Score: 11.29
Life Is Strange
Entertainment
Score: 10.12
Resident Evil
Gaming & Esports (Software/Titles)
Score: 9.50
DeviantArt
Entertainment & Media
Score: 9.32
Tomb Raider
Entertainment
Score: 8.54
SpeedPaint
Other
Score: 8.53
Hot Topic
Apparel & Fashion
Score: 8.11
Ableton
Audio & Music Gear
Score: 8.06
The Last of Us
Gaming & Esports (Software/Titles)
Score: 7.07
Top Brand Affinities
Brand Category Score
Five Nights at Freddy's Toys & Games 20.73
Riot Games Gaming & Esports (Software/Titles) 15.11
Monster High Toys & Games 13.27
Square Enix Entertainment 11.29
Life Is Strange Entertainment 10.12
Resident Evil Gaming & Esports (Software/Titles) 9.50
DeviantArt Entertainment & Media 9.32
Tomb Raider Entertainment 8.54
SpeedPaint Other 8.53
Hot Topic Apparel & Fashion 8.11
Ableton Audio & Music Gear 8.06
The Last of Us Gaming & Esports (Software/Titles) 7.07
Final Fantasy Gaming & Esports (Software/Titles) 6.66
World of Warcraft Gaming & Esports (Software/Titles) 6.07
RedBubble Apparel & Fashion 5.92
The Sims Gaming & Esports (Software/Titles) 5.83
Pioneer Audio & Music Gear 5.51
Cartoon Network Entertainment 4.62
Tomorrowland Apparel & Fashion 4.38
The Witcher Entertainment 4.16
Sega Entertainment 4.12
SoundCloud Entertainment & Media 4.07
Prismacolor Books, Stationery & Office 3.82
League of Legends Gaming & Esports (Software/Titles) 3.81
Faber-Castell Books, Stationery & Office 3.75
Dr. Martens Apparel & Fashion 3.67
Spotify Music Entertainment & Media 3.25
Transformers Toys & Games 3.21
Coachella Apparel & Fashion 2.99
Urban Outfitters Apparel & Fashion 2.98
Lollapalooza Entertainment 2.95
Columbia Pictures Entertainment 2.88
CBS Television Studios Entertainment & Media 2.80
Lush Beauty & Personal Care 2.79
Ubisoft Gaming & Esports (Software/Titles) 2.65
MTV Entertainment 2.61
Polaroid Cameras & Photography 2.57
Monster Beverage Beverages 2.43
ASOS Apparel & Fashion 2.40
Topshop Apparel & Fashion 2.38
Beats Electronics Audio & Music Gear 2.38
CBS Entertainment & Media 2.36
AMC Entertainment 2.31
Activision Blizzard Gaming & Esports (Software/Titles) 2.28
Nintendo Gaming & Esports (Software/Titles) 2.23
Nickelodeon Entertainment 2.22
Fenty beauty Beauty & Personal Care 2.15
Showtime Entertainment 2.09
Vans Footwear 1.95
NYX Cosmetics Beauty & Personal Care 1.95

Total Streams (2025-08-24)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-24)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-23)

Platform%
No data.

Daily Report: 2025-08-22 ? 2025-08-23

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-222025-08-23Change
Popularity Change (%)
Platform2025-08-222025-08-23Change
Streaming Audience Growth
Platform2025-08-222025-08-23Change
Radio Airplay Change (min)
Song2025-08-222025-08-23Change
11e840cf-c6cb-6cc0-afde-aa1c026db3d80.003.73+3.73
11e8a772-7459-e6a6-9110-525400009efb0.003.20+3.20
361aac53-f6a9-4e9e-af28-52020a6098260.002.32+2.32
da226d02-6b5f-45e8-8c40-49c266b72b150.003.10+3.10
fa55c61d-d90c-44a3-ade4-dcd96bfc3c110.003.13+3.13
Streams & Royalties
Metric2025-08-222025-08-23Change
Streams00+0
Royalties$0.00$0.00+0.00