Au/Ra

Au/Ra

Country: DE | Gender: female

Influence: 61.56% Fanbase: 42.46% Trending: 71.11% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Five Nights at Freddy's • 20.73% • Very Strong

As of 2025-08-15

1,285,076

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-10-08 18:45:45 UTC

Genres

poppopindie poptimismsocial media popindie popmainstream popalternativealt zelectronicelectropopdancedeep pop edm

Biography

Au/Ra, a songwriter born in Ibiza to German parents and raised in Antigua, has crafted a compelling and emotionally charged musical universe. Through her innovative original songs, she delves into the darker aspects of humanity using strong melodies, poignant lyrics, and transcendent production. Her storytelling is authentic and relatable, reflecting the complexities of her generation's struggles with mental health, existentialism, and social media, making her music a mirror to Gen Z's hopes and fears. Au/Ra's success includes two UK Top 40 hits, the platinum Camelphat remix of 'Panic Room' in 2018 and her recent feature on Jax Jones' 'i miss u,' which garnered millions of streams and a memorable TV performance on Little Mix The Search.

Her collaborations with renowned artists like Jax Jones and Alan Walker have further solidified her presence in the music industry, with tracks like 'i miss u' receiving extensive airplay and commercial success. The original version of 'Panic Room' and the Camelphat remix achieved significant popularity, with the latter staying in the Top 40 for nine weeks. Additionally, her collaboration with Alan Walker on 'Darkside' has accumulated over 450 million streams globally, showcasing Au/Ra's ability to resonate with a wide audience through her evocative music and poignant storytelling.

Au/Ra Marketing Affinity & Brand Fit Data

Report Date: 2025-08-15

Au/Ra resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 6,796 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Five Nights at Freddy's, Riot Games, Monster High maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Au/Ra score 0.35%Low bucket.
Brand: Five Nights at Freddy'sBrand: Riot GamesBrand: Monster High
Followers:1,285,076
Engagements:4,504
Rate:0.4%
Posts:2,121
Views:9,768
Avg Likes:4,403
Avg Comments:100
Avg Views:9,768

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,285,076 · Engagements 4,504 · Rate 0.4%
Posts 2,121 · Views 9,768 · Avg Likes 4,403 · Avg Comments 100 · Avg Views 9,768
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 23%
13-17: 10%
35-44: 4%
Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split Female: 64%
Male: 36%
Non-binary/Other: 0%
Skews female (64%)
Top Countries UNITED STATES (30%)
BRAZIL (9%)
UNITED KINGDOM (5%)
INDIA (5%)
GERMANY (4%)
Top regions: UNITED STATES (30%), BRAZIL (9%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 3,380 avg likes/post · Tiktok: 2,972 avg views/post · Youtube: 6,796 avg views/post Best reach: Youtube 6,796 avg views; best engagement: Instagram 3,380 avg likes

Top Brand Affinities

Five Nights at Freddy's
Toys & Games
Score: 20.73
Riot Games
Gaming & Esports (Software/Titles)
Score: 15.11
Monster High
Toys & Games
Score: 13.27
Square Enix
Entertainment
Score: 11.29
Life Is Strange
Entertainment
Score: 10.12
Resident Evil
Gaming & Esports (Software/Titles)
Score: 9.50
DeviantArt
Entertainment & Media
Score: 9.32
Tomb Raider
Entertainment
Score: 8.54
SpeedPaint
Other
Score: 8.53
Hot Topic
Apparel & Fashion
Score: 8.11
Ableton
Audio & Music Gear
Score: 8.06
The Last of Us
Gaming & Esports (Software/Titles)
Score: 7.07
Brand Category Score
Five Nights at Freddy's Toys & Games 20.73
Riot Games Gaming & Esports (Software/Titles) 15.11
Monster High Toys & Games 13.27
Square Enix Entertainment 11.29
Life Is Strange Entertainment 10.12
Resident Evil Gaming & Esports (Software/Titles) 9.50
DeviantArt Entertainment & Media 9.32
Tomb Raider Entertainment 8.54
SpeedPaint Other 8.53
Hot Topic Apparel & Fashion 8.11
Ableton Audio & Music Gear 8.06
The Last of Us Gaming & Esports (Software/Titles) 7.07
Final Fantasy Gaming & Esports (Software/Titles) 6.66
World of Warcraft Gaming & Esports (Software/Titles) 6.07
RedBubble Apparel & Fashion 5.92
The Sims Gaming & Esports (Software/Titles) 5.83
Pioneer Audio & Music Gear 5.51
Cartoon Network Entertainment 4.62
Tomorrowland Apparel & Fashion 4.38
The Witcher Entertainment 4.16
Sega Entertainment 4.12
SoundCloud Entertainment & Media 4.07
Prismacolor Books, Stationery & Office 3.82
League of Legends Gaming & Esports (Software/Titles) 3.81
Faber-Castell Books, Stationery & Office 3.75
Dr. Martens Apparel & Fashion 3.67
Spotify Music Entertainment & Media 3.25
Transformers Toys & Games 3.21
Coachella Apparel & Fashion 2.99
Urban Outfitters Apparel & Fashion 2.98
Lollapalooza Entertainment 2.95
Columbia Pictures Entertainment 2.88
CBS Television Studios Entertainment & Media 2.80
Lush Beauty & Personal Care 2.79
Ubisoft Gaming & Esports (Software/Titles) 2.65
MTV Entertainment 2.61
Polaroid Cameras & Photography 2.57
Monster Beverage Beverages 2.43
ASOS Apparel & Fashion 2.40
Topshop Apparel & Fashion 2.38
Beats Electronics Audio & Music Gear 2.38
CBS Entertainment & Media 2.36
AMC Entertainment 2.31
Activision Blizzard Gaming & Esports (Software/Titles) 2.28
Nintendo Gaming & Esports (Software/Titles) 2.23
Nickelodeon Entertainment 2.22
Fenty beauty Beauty & Personal Care 2.15
Showtime Entertainment 2.09
Vans Footwear 1.95
NYX Cosmetics Beauty & Personal Care 1.95

Official Profiles

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Artist: Au/Ra

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Au/Ra today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-27)

Total: 6,155,642

PLATFORM TOTAL %
Spotify Spotify 5,576,520 90.59%
Last.fm Last.fm 528,050 8.58%
Jiosaavn Jiosaavn 51,072 0.83%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 02:01:48 Ignite NRJ Belgique Brussels, BE 188
2025-08-23 01:51:09 i miss u XHPOP-FM [Radio Disney 99.3] Mexico City, DF, MX 186
2025-08-23 01:23:04 Panic Room Latvijas radio 5 Riga, LV 224
2025-08-23 00:10:04 Darkside Radio Eska Warsaw, PL 192
2025-08-23 00:00:04 Side Effect (feat. Au/Ra) Metropolitana Pop São Paulo, BR 139

Popularity (2025-10-07)

Platform%
No data.

Trending Artist