Armaan Malik Brand Affinity ranks highest PlayerUnknown's Battlegrounds at 8.76% . Very Strong. Score DMDB 74.64% | Fanbase 77.73%

Armaan Malik — pop artist from IN.

Musician 28, known for their eclectic sound and innovative approach to music, has been active in the industry since 20XX. Their music blends various genres and…

Armaan Malik

Superstar

Country: IN | Gender: male | Artist ID: 11e81bc8-a976-b5ca-abd2-a0369fe50396

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Genres

poppopdesi popasianfilmimodern bollywoodbollywood

Influential: 74.64% Fanbase: 77.73% Trending: 73.10%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

PlayerUnknown's Battlegrounds • 8.76% • Very Strong

As of 2025-09-09

19,333,685

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.64% | Fanbase 77.73% | Trending 73.10% | CAREER STAGE: SUPERSTAR

Biography

Musician 28, known for their eclectic sound and innovative approach to music, has been active in the industry since 20XX. Their music blends various genres and influences, creating a unique and dynamic sound that has garnered attention from audiences worldwide. With a growing discography and a reputation for captivating live performances, 28 continues to push boundaries and evolve as an artist.

In addition to their musical endeavors, 28 has recently released a new line of summer merchandise, showcasing their creative vision beyond the realm of music. With a strong online presence and a dedicated fan base, 28 remains a prominent figure in the music scene, constantly exploring new avenues for artistic expression and connection with their audience.

Report Date: 2025-09-09

Armaan Malik reliably reaches 18-24 & 25-34 audiences in INDIA, BANGLADESH, PAKISTAN. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (100,622 avg views per post); Instagram layers on depth and replies. The audience sits near PlayerUnknown's Battlegrounds, Mahindra, Bajaj, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Armaan Malik score 0.28% — Low bucket.

Brand: PlayerUnknown's BattlegroundsBrand: MahindraBrand: Bajaj

Followers:19,333,685

Engagements:54,837

Rate:0.3%

Posts:1,300

Avg Likes:54,458

Avg Comments:679

Avg Views:127,922

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,333,685 · Engagements 54,837 · Rate 0.3% Posts 1,300 · Views 127,922 · Avg Likes 54,458 · Avg Comments 679 · Avg Views 127,922	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 30% 13-17: 7% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (30%)
Gender Split	Female: 27% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	INDIA (73%) BANGLADESH (10%) PAKISTAN (6%) UNITED STATES (3%) NEPAL (2%)	Top regions: INDIA (73%), BANGLADESH (10%), PAKISTAN (6%)
Platform Engagement	Instagram: 49,822 avg likes/post · Tiktok: 27,300 avg views/post · Youtube: 100,622 avg views/post	Best reach: Youtube 100,622 avg views; best engagement: Instagram 49,822 avg likes

Top Brand Affinities

PlayerUnknown's Battlegrounds

Score: 8.76

Mahindra

Score: 5.71

Bajaj

Score: 5.43

Selfiegram

Score: 4.10

Snapseed

Score: 2.99

musical.ly

Score: 2.97

MTV

Score: 2.68

KFC

Score: 2.51

Gymshark

Score: 2.18

KTM

Score: 2.14

Travelgram

Score: 2.00

Huda Beauty

Score: 1.95

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Top Brand Affinities

Brand	Category	Score
PlayerUnknown's Battlegrounds		8.76
Mahindra		5.71
Bajaj		5.43
Selfiegram		4.10
Snapseed		2.99
musical.ly		2.97
MTV		2.68
KFC		2.51
Gymshark		2.18
KTM		2.14
Travelgram		2.00
Huda Beauty		1.95
FashionNova		1.76
Armani		1.74
Fenty beauty		1.67
Beats Electronics		1.66
KitKat		1.63
Xiaomi		1.57
Levi's		1.53
National Geographic		1.51
Adobe		1.42
Rolex		1.39
Puma		1.33
Hyundai		1.29
Sony		1.29
Canon		1.22
Nikon		1.21
Ray-Ban		1.19
L'Oréal Paris		1.17
Yamaha		1.14
shein		1.07
Suzuki		1.05
Marvel Entertainment		1.02
SheInside		1.01
Supreme		1.00
Red Bull		1.00
Vogue		0.95
Maybelline		0.91
Samsung Group		0.90
Apple		0.89
WWE		0.89
H&M		0.86
FIFA		0.83
Lamborghini		0.82
Toyota		0.78
SoundCloud		0.78
Gucci		0.74
Ferrari		0.74
Tommy Hilfiger		0.73
BMW		0.61