Arjan Dhillon Brand Affinity ranks highest Mahindra at 10.38% . Very Strong. Score DMDB 62.71% | Fanbase 55.61%

Arjan Dhillon — pop artist from IN.

Arjan Dhillon is a Punjabi singer and songwriter known for his work in the Punjabi music industry. He gained popularity for his unique vocal style and emotive…

Arjan Dhillon

Recognizable

Country: IN | Gender: male | Artist ID: b8f03cb2-c422-11e8-bf6f-525400009efb

Find Artist

Genres

poppoppunjabi pophip-hop & raphip-hop/rap

Influential: 62.71% Fanbase: 55.61% Trending: 66.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 10.38% • Very Strong

As of 2025-09-09

3,058,142

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.71% | Fanbase 55.61% | Trending 66.25% | CAREER STAGE: MAINSTREAM

Biography

Arjan Dhillon is a Punjabi singer and songwriter known for his work in the Punjabi music industry. He gained popularity for his unique vocal style and emotive lyrics. Dhillon has released several successful singles and music videos, garnering a dedicated following on social media platforms such as Instagram and YouTube. With a growing presence in the music scene, he continues to captivate audiences with his musical talent and creativity.

Report Date: 2025-09-09

Arjan Dhillon maintains consistent pull among 18-24 & 25-34 audiences across INDIA, AUSTRALIA, QATAR. The audience leans heavily male (91%), so brand cues around style and status perform well. The clearest reach is on Youtube with 2,303,618 avg views per post; Instagram functions as the community touchpoint. Affinity with Mahindra, Armani Exchange, Clarks makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Arjan Dhillon score 14.44% — Very Strong bucket.

Brand: MahindraBrand: Armani ExchangeBrand: Clarks

Followers:3,058,142

Engagements:441,461

Rate:14.4%

Posts:160

Avg Likes:441,144

Avg Comments:10,748

Avg Views:2,304,372

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,058,142 · Engagements 441,461 · Rate 14.4% Posts 160 · Views 2,304,372 · Avg Likes 441,144 · Avg Comments 10,748 · Avg Views 2,304,372	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 39% 13-17: 6% 35-44: 3%	Largest: 18-24 (52%); next: 25-34 (39%)
Gender Split	Female: 9% Male: 91% Non-binary/Other: 0%	Skews male (91%)
Top Countries	INDIA (88%) AUSTRALIA (5%) QATAR (4%) CANADA (3%) NEW ZEALAND (3%)	Top regions: INDIA (88%), AUSTRALIA (5%), QATAR (4%)
Platform Engagement	Instagram: 405,296 avg likes/post · Tiktok: 754 avg views/post · Youtube: 2,303,618 avg views/post	Best reach: Youtube 2,303,618 avg views; best engagement: Instagram 405,296 avg likes

Top Brand Affinities

Mahindra

Score: 10.38

Armani Exchange

Score: 9.75

Clarks

Score: 6.76

Maruti

Score: 6.22

Tim Hortons

Score: 5.70

Superdry

Score: 4.98

Genesis

Score: 4.65

Ray-Ban

Score: 3.32

Burger King

Score: 2.47

Jeep

Score: 2.44

Land Rover

Score: 2.07

Ford

Score: 2.06

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Top Brand Affinities

Brand	Category	Score
Mahindra		10.38
Armani Exchange		9.75
Clarks		6.76
Maruti		6.22
Tim Hortons		5.70
Superdry		4.98
Genesis		4.65
Ray-Ban		3.32
Burger King		2.47
Jeep		2.44
Land Rover		2.07
Ford		2.06
Gymshark		1.92
Armani		1.89
Burberry		1.88
Skoda		1.84
Tommy Hilfiger		1.81
Gucci		1.76
Lacoste		1.66
Jaguar		1.64
Beats Electronics		1.62
Hyundai		1.55
Zara		1.51
Puma		1.50
KTM		1.42
Dodge		1.40
KFC		1.38
Polo Ralph Lauren		1.36
Travelgram		1.32
Harley-Davidson		1.29
SoundCloud		1.28
Toyota		1.26
Grand Theft Auto		1.20
Mercedes-Benz		1.17
Versace		1.14
Yamaha		1.13
FashionNova		1.13
Canon		1.12
Levi's		1.11
New Balance		1.10
Mitsubishi		1.08
Audi		1.04
Guess		1.03
Snapseed		1.00
WWE		0.97
Reebok		0.95
Xiaomi		0.92
McDonald's		0.91
musical.ly		0.91
Adobe		0.89