Arelys Henao
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
4,992,047
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
Updated 2025-10-03 18:41:10 UTC
Genres
Scores
Biography
Con una exitosa carrera que incluye colaboraciones con reconocidos artistas y un álbum grabado con el Mariachi Vargas de Tecalitlán, Arelys Henao, apodada "La Reina de la Música Popular", es una de las artistas más queridas en la industria. Recientemente, recibió la propuesta para una bioserie en Caracol TV y Netflix, alcanzando popularidad en 20 países. Actualmente, se encuentra cumpliendo con su agenda de conciertos y preparando nuevos proyectos, manteniendo un gran número de seguidores en sus plataformas digitales.
Arelys Henao converts attention from 18-24 & 25-34 audiences across COLOMBIA, BRAZIL, ECUADOR. Audience shape is heavily female (60%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 179,600 avg views per post, with supportive conversation on Tiktok. Shared audience with Amazon Music, Bodytech, LATAM underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,992,047 · Engagements 21,213 · Rate 0.4% Posts 3,801 · Views 319,931 · Avg Likes 19,907 · Avg Comments 308 · Avg Views 319,931 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 31% 35-44: 16% 45-64: 9% |
Largest: 18-24 (39%); next: 25-34 (31%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
COLOMBIA (68%) BRAZIL (10%) ECUADOR (7%) UNITED STATES (6%) VENEZUELA (4%) |
Top regions: COLOMBIA (68%), BRAZIL (10%), ECUADOR (7%) |
| Platform Engagement | Instagram: 3,952 avg likes/post · Tiktok: 179,600 avg views/post · Youtube: 140,331 avg views/post | Best reach: Tiktok 179,600 avg views; best engagement: Tiktok 12,300 avg likes |
Top Brand Affinities
Amazon Music
Bodytech
LATAM
Univision
Movistar
Daewoo
Suavecito
Patek Philippe
iHeartRadio Music Awards
Iberostar Hotels & Resorts
Cafecito
VidaSana
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 37.22 | |
| Bodytech | 23.09 | |
| LATAM | 20.37 | |
| Univision | 17.31 | |
| Movistar | 14.64 | |
| Daewoo | 6.02 | |
| Suavecito | 5.99 | |
| Patek Philippe | 4.38 | |
| iHeartRadio Music Awards | 4.00 | |
| Iberostar Hotels & Resorts | 3.74 | |
| Cafecito | 3.32 | |
| VidaSana | 2.85 | |
| Tomorrowland | 2.31 | |
| Pandora | 2.20 | |
| Pic Collage | 1.82 | |
| Oakley | 1.77 | |
| Paramount Pictures | 1.69 | |
| Renault | 1.64 | |
| musical.ly | 1.58 | |
| Herbalife | 1.29 | |
| Cadillac | 1.27 | |
| SheInside | 1.24 | |
| Ferrero | 1.18 | |
| Spotify Music | 1.16 | |
| Heineken | 1.16 | |
| Calvin Klein | 1.16 | |
| Anastasia Beverly Hills | 1.15 | |
| Suzuki | 1.12 | |
| OREO | 1.07 | |
| Chevrolet | 1.06 | |
| Rolex | 1.06 | |
| shein | 1.05 | |
| L'Oréal Paris | 0.96 | |
| Mazda | 0.94 | |
| FashionNova | 0.90 | |
| 0.89 | ||
| H&M | 0.88 | |
| Sony | 0.86 | |
| Pepsi | 0.85 | |
| Toyota | 0.83 | |
| Vogue | 0.82 | |
| Honda | 0.79 | |
| Coca-Cola | 0.78 | |
| Tiffany & Co | 0.75 | |
| Ford | 0.75 | |
| SoundCloud | 0.73 | |
| Yamaha | 0.67 | |
| Ferrari | 0.64 | |
| Lamborghini | 0.62 | |
| Prada | 0.60 |
Official Profiles
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LoginArtist: Arelys Henao
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 02:18:01 | Ave De Otro Corral | Radio Nervión | Bilbao, ES | 178 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |