Amy Macdonald
Genres
rockpop rockfolk rockfolk & traditionalscottish singer-songwriter
Influential: 63.18%
Fanbase: 50.17%
Trending: 69.68%
Report Date: 2025-08-15
0
Total Streams
754,829
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 63.18% |
Fanbase 50.17% |
Trending 69.68% |
CAREER STAGE: MAINSTREAM
Biography
Is This What You've Been Waiting For is a bold new collection of songs by Amy Macdonald that showcases her cathartic and escapist energy. The album delves into themes of survival, breaking away from social expectations, and appreciating dedicated fans who make her music possible. Amy's music resonates with listeners through her personal experiences and powerful messages of moving forward. Explore her playlist, This Is Amy Macdonald, to dive into her latest work.
Login to view Real time Streaming & Song Audience, Social media Influence, Drill Down Metrics, Global Charts Position, Radio Airplay, AI Insight and Predictive Analysis for Amy Macdonald.
Sign up to Refresh Artist Data
Next refresh: —
Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Amy Macdonald score
1.50% — Moderate bucket.
Brand: Sky Sports
Brand: Top Gear
Brand: Morrisons
Followers:754,829
Engagements:11,328
Rate:1.5%
Posts:2,326
Views:532,341
Avg Likes:10,847
Avg Comments:409
Avg Views:532,341
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 754,829 · Engagements 11,328 · Rate 1.5% Posts 2,326 · Views 532,341 · Avg Likes 10,847 · Avg Comments 409 · Avg Views 532,341 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 42% 25-34: 33% 35-44: 13% 45-64: 8% |
Largest: 18-24 (42%); next: 25-34 (33%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED KINGDOM (14%) POLAND (8%) GERMANY (7%) UNITED STATES (7%) ITALY (5%) |
Top regions: UNITED KINGDOM (14%), POLAND (8%), GERMANY (7%) |
| Platform Engagement | Instagram: 2,654 avg likes/post · Tiktok: 44,600 avg views/post · Youtube: 487,741 avg views/post | Best reach: Youtube 487,741 avg views; best engagement: Youtube 5,299 avg likes |
Top Brand Affinities
Sky Sports
Sports & Outdoors
Score: 16.60
Top Gear
Entertainment
Score: 14.95
Morrisons
Grocery & Pantry
Score: 13.64
Hummel
Apparel & Fashion
Score: 13.58
Vauxhall
Automotive
Score: 12.19
Peroni
Beverages
Score: 12.17
British Airways
Travel & Hospitality
Score: 11.27
Easyjet
Travel & Hospitality
Score: 11.24
All Saints
Apparel & Fashion
Score: 10.74
Costa Coffee
Restaurants & Food Service
Score: 9.87
Fred Perry
Apparel & Fashion
Score: 9.69
Marks & Spencer
Apparel & Fashion
Score: 9.22
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Sky Sports | Sports & Outdoors | 16.60 |
| Top Gear | Entertainment | 14.95 |
| Morrisons | Grocery & Pantry | 13.64 |
| Hummel | Apparel & Fashion | 13.58 |
| Vauxhall | Automotive | 12.19 |
| Peroni | Beverages | 12.17 |
| British Airways | Travel & Hospitality | 11.27 |
| Easyjet | Travel & Hospitality | 11.24 |
| All Saints | Apparel & Fashion | 10.74 |
| Costa Coffee | Restaurants & Food Service | 9.87 |
| Fred Perry | Apparel & Fashion | 9.69 |
| Marks & Spencer | Apparel & Fashion | 9.22 |
| Barbour | Apparel & Fashion | 9.03 |
| River Island | Apparel & Fashion | 8.26 |
| Aston Martin | Automotive | 8.13 |
| Tesco | Grocery & Pantry | 7.45 |
| Guinness | Alcoholic Beverages | 6.85 |
| Carlsberg | Beverages | 6.32 |
| Ryanair | Travel & Hospitality | 5.94 |
| McLaren | Automotive | 5.77 |
| Alfa Romeo | Automotive | 5.08 |
| Land Rover | Automotive | 4.81 |
| ALDI | Grocery & Pantry | 4.75 |
| Lufthansa | Travel & Hospitality | 4.74 |
| Smart | Technology | 4.56 |
| Primark | Apparel & Fashion | 4.47 |
| Jaguar | Automotive | 4.25 |
| BBC | Apparel & Fashion | 4.16 |
| MINI | Automotive | 4.14 |
| Haribo | Snacks & Confectionery | 4.12 |
| Nespresso | Beverages | 4.03 |
| Hugo Boss | Apparel & Fashion | 4.00 |
| Great Wall | Automotive | 3.89 |
| Harrods | Luxury & Designer | 3.89 |
| Opel | Automotive | 3.81 |
| Rover | Automotive | 3.75 |
| Ferrari | Automotive | 3.49 |
| Boeing | Automotive | 3.49 |
| Lindt | Snacks & Confectionery | 3.45 |
| Montblanc | Luxury & Designer | 3.41 |
| Haima | Automotive | 3.40 |
| Hilton | Travel & Hospitality | 3.26 |
| Audi | Automotive | 3.24 |
| Maserati | Automotive | 3.20 |
| Ford | Automotive | 3.19 |
| Lush | Beauty & Personal Care | 3.18 |
| NBC | Entertainment & Media | 3.14 |
| Showtime | Entertainment | 3.09 |
| Lego | Toys & Games | 3.09 |
| Bugatti | Automotive | 3.08 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| 11e82673-0cb6-ea88-9dae-aa1c026db3d8 | 0.00 | 3.17 | +3.17 |
| 11e82673-0cf8-f4be-a969-aa1c026db3d8 | 0.00 | 5.87 | +5.87 |
| 5fe4fd6c-373f-4707-9cda-59f3195fdb4b | 0.00 | 9.30 | +9.30 |
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |