Amy Macdonald
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
754,829
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
2025-10-08 18:48:54 UTC
Genres
Biography
Amy Macdonald converts attention from 18-24 & 25-34 audiences across UNITED KINGDOM, POLAND, GERMANY. Audience shape is heavily male (60%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 487,741 avg views per post, with supportive conversation on Youtube. Shared audience with Sky Sports, Top Gear, Morrisons underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 754,829 · Engagements 11,328 · Rate 1.5% Posts 2,326 · Views 532,341 · Avg Likes 10,847 · Avg Comments 409 · Avg Views 532,341 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 33% 35-44: 13% 45-64: 8% |
Largest: 18-24 (42%); next: 25-34 (33%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED KINGDOM (14%) POLAND (8%) GERMANY (7%) UNITED STATES (7%) ITALY (5%) |
Top regions: UNITED KINGDOM (14%), POLAND (8%), GERMANY (7%) |
| Platform Engagement | Instagram: 2,654 avg likes/post · Tiktok: 44,600 avg views/post · Youtube: 487,741 avg views/post | Best reach: Youtube 487,741 avg views; best engagement: Youtube 5,299 avg likes |
Top Brand Affinities
Sky Sports
Top Gear
Morrisons
Hummel
Vauxhall
Peroni
British Airways
Easyjet
All Saints
Costa Coffee
Fred Perry
Marks & Spencer
| Brand | Category | Score |
|---|---|---|
| Sky Sports | Sports & Outdoors | 16.60 |
| Top Gear | Entertainment | 14.95 |
| Morrisons | Grocery & Pantry | 13.64 |
| Hummel | Apparel & Fashion | 13.58 |
| Vauxhall | Automotive | 12.19 |
| Peroni | Beverages | 12.17 |
| British Airways | Travel & Hospitality | 11.27 |
| Easyjet | Travel & Hospitality | 11.24 |
| All Saints | Apparel & Fashion | 10.74 |
| Costa Coffee | Restaurants & Food Service | 9.87 |
| Fred Perry | Apparel & Fashion | 9.69 |
| Marks & Spencer | Apparel & Fashion | 9.22 |
| Barbour | Apparel & Fashion | 9.03 |
| River Island | Apparel & Fashion | 8.26 |
| Aston Martin | Automotive | 8.13 |
| Tesco | Grocery & Pantry | 7.45 |
| Guinness | Alcoholic Beverages | 6.85 |
| Carlsberg | Beverages | 6.32 |
| Ryanair | Travel & Hospitality | 5.94 |
| McLaren | Automotive | 5.77 |
| Alfa Romeo | Automotive | 5.08 |
| Land Rover | Automotive | 4.81 |
| ALDI | Grocery & Pantry | 4.75 |
| Lufthansa | Travel & Hospitality | 4.74 |
| Smart | Technology | 4.56 |
| Primark | Apparel & Fashion | 4.47 |
| Jaguar | Automotive | 4.25 |
| BBC | Apparel & Fashion | 4.16 |
| MINI | Automotive | 4.14 |
| Haribo | Snacks & Confectionery | 4.12 |
| Nespresso | Beverages | 4.03 |
| Hugo Boss | Apparel & Fashion | 4.00 |
| Great Wall | Automotive | 3.89 |
| Harrods | Luxury & Designer | 3.89 |
| Opel | Automotive | 3.81 |
| Rover | Automotive | 3.75 |
| Ferrari | Automotive | 3.49 |
| Boeing | Automotive | 3.49 |
| Lindt | Snacks & Confectionery | 3.45 |
| Montblanc | Luxury & Designer | 3.41 |
| Haima | Automotive | 3.40 |
| Hilton | Travel & Hospitality | 3.26 |
| Audi | Automotive | 3.24 |
| Maserati | Automotive | 3.20 |
| Ford | Automotive | 3.19 |
| Lush | Beauty & Personal Care | 3.18 |
| NBC | Entertainment & Media | 3.14 |
| Showtime | Entertainment | 3.09 |
| Lego | Toys & Games | 3.09 |
| Bugatti | Automotive | 3.08 |
Official Profiles
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LoginArtist: Amy Macdonald
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 00:40:38 | Don't Tell Me That It's Over | 917 X FM | Hamburg, DE | 190 |
| 2025-08-23 00:39:47 | Is This What You've Been Waiting For? | Life Radio | Linz, AT | 187 |
| 2025-08-23 00:38:12 | This Is the Life | 100% NL | Amsterdam, NL | 177 |
| 2025-08-23 00:24:05 | Is This What You've Been Waiting For? | Montagne FM | Saint-Jean-de-Maurienne, FR | 185 |
| 2025-08-23 00:07:31 | This Is the Life | Radio ZET | Szczecin, PL | 175 |
| 2025-08-23 00:03:22 | Is This What You've Been Waiting For? | Fréquence Grands Lacs | Bordeaux, FR | 186 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
