AMARIA BB

AMARIA BB

Country: GB | Gender: female

Influential: 51.16% Fanbase: 25.42% Trending: 64.02%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

boohoo • 34.58% • Very Strong

As of 2025-08-21

585,249

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

Updated 2025-10-03 20:17:11 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&breggaejamaican dancehalldancehall queenreggaedancehall

Scores

Score: DMDB 51.20% | Fanbase 25.40% | Trending 64.00% | CAREER STAGE: MID_LEVEL

Biography

Jamaican-English pop singer-songwriter Amaria BB, born in Jamaica on July 17, 2003, relocated to Hackney, London at a young age. After winning the first season of Got What It Takes? in 2016, she released her debut EP, What's Done in the Dark, in 2022 under Columbia Records. Drawing inspiration from Lauryn Hill, Etta James, Buju Banton, and others, she blends R&B and dancehall in tracks like "Fundz" with Skillibeng and "Slow Motion."

Amaria BB began showcasing her singing talent at age 8 and later attended the BRIT School for Performing Arts and Technology. Her discography includes the 2013 release "Moan Interlude" and the 2019 hit "Cha$e the Bag". Embracing her Caribbean roots, she infuses patois in songs like "Slow Motion" and "Fundz".
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AMARIA BB Marketing Affinity & Brand Fit Data

Report Date: 2025-08-21

AMARIA BB resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, JAMAICA. The demographic is heavily female (58%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 52,000 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with boohoo, MISSGUIDED, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist AMARIA BB score 1.68%Moderate bucket.
Brand: boohooBrand: MISSGUIDEDBrand: Mixcloud
Followers:585,249
Engagements:9,837
Rate:1.7%
Posts:134
Views:57,576
Avg Likes:8,769
Avg Comments:93
Avg Views:57,576

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 585,249 · Engagements 9,837 · Rate 1.7%
Posts 134 · Views 57,576 · Avg Likes 8,769 · Avg Comments 93 · Avg Views 57,576
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 29%
13-17: 8%
35-44: 3%
Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split Female: 58%
Male: 42%
Non-binary/Other: 0%
Skews female (58%)
Top Countries UNITED KINGDOM (19%)
UNITED STATES (18%)
JAMAICA (14%)
INDIA (11%)
FRANCE (7%)
Top regions: UNITED KINGDOM (19%), UNITED STATES (18%), JAMAICA (14%)
Platform Engagement Instagram: 2,571 avg likes/post · Tiktok: 52,000 avg views/post · Youtube: 5,576 avg views/post Best reach: Tiktok 52,000 avg views; best engagement: Tiktok 5,999 avg likes

Top Brand Affinities

boohoo
Score: 34.58
MISSGUIDED
Score: 27.64
Mixcloud
Score: 19.45
River Island
Score: 17.70
ITV
Score: 16.18
Shea Moisture
Score: 16.14
Palm Angels
Score: 16.12
ASOS
Score: 13.89
Nasty Gal
Score: 13.46
Selfridges
Score: 12.44
Vauxhall
Score: 11.65
JACQUEMUS
Score: 10.86
Brand Category Score
boohoo 34.58
MISSGUIDED 27.64
Mixcloud 19.45
River Island 17.70
ITV 16.18
Shea Moisture 16.14
Palm Angels 16.12
ASOS 13.89
Nasty Gal 13.46
Selfridges 12.44
Vauxhall 11.65
JACQUEMUS 10.86
Amazon Music 10.09
shein 9.63
FashionNova 9.58
Primark 9.29
Ellesse 9.29
Foot Locker 9.17
New Era 8.81
Pioneer 8.48
Fenty beauty 7.86
Topshop 7.80
SheInside 7.68
SoundCloud 7.21
Champion 6.59
Hennessy 6.40
Vivienne Westwood 6.40
UGG 6.01
Coach 5.87
Bershka 5.52
Alexander McQueen 5.34
Ableton 5.03
Urban Outfitters 5.01
Harrods 4.58
Dr. Martens 4.56
Kiko 4.56
Loewe 4.49
Steve Madden 4.49
Spotify Music 4.40
H&M 4.34
Beats Electronics 4.25
BBC 4.17
Christian Louboutin 4.00
Zara 3.68
AliExpress 3.32
TOM FORD 3.19
NARS Cosmetics 3.13
Stüssy 3.10
Puma 3.05
Marc Jacobs 2.97

Official Profiles

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Artist: AMARIA BB

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired AMARIA BB today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

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Aired At Song Station Location Duration (s)
2025-08-23 00:06:14 Touch me (feat. Ya Levis) Reprezent Radio London, GB 155

Popularity (2025-10-02)

Platform%
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