Alex Serra
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
221,092
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:59:15 UTC
Genres
Scores
Biography
Upon coming back to Barcelona, Alex collaborated with producer Toti Arimany (Totidub) to craft a unique sonic landscape for his album. Together, they fused downtempo, dub, soul, and reggae elements with Afro-Latin rhythms, soulful guitars, and intricate dub effects, drawing from the natural environments and samples collected during his travels. The lyrics reflect a journey towards awakening in the 'Real World,' a profound space where the mysterious and sacred connections shared by all humanity are recognized and celebrated.
Alex Serra performs best with fans in the 25-34 range, concentrated in UNITED STATES, BRAZIL, SPAIN. Audience composition is male-leaning (50%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 40,522 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Nutricia, Acroyoga, Lionsgate, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Alex Serra is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 221,092 · Engagements 2,342 · Rate 1.1% Posts 953 · Views 40,522 · Avg Likes 2,269 · Avg Comments 106 · Avg Views 40,522 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 39% 35-44: 13% 45-64: 5% |
Largest: 25-34 (39%); next: 18-24 (39%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews male (50%) |
| Top Countries |
UNITED STATES (20%) BRAZIL (9%) SPAIN (9%) FRANCE (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (20%), BRAZIL (9%), SPAIN (9%) |
| Platform Engagement | Instagram: 1,139 avg likes/post · Youtube: 40,522 avg views/post | Best reach: Youtube 40,522 avg views; best engagement: Instagram 1,139 avg likes |
Top Brand Affinities
Nutricia
Acroyoga
Lionsgate
Ableton
VidaSana
Ricard
Daewoo
Suavecito
Pioneer
Spotify Music
Cafecito
Movistar
| Brand | Category | Score |
|---|---|---|
| Nutricia | 100.41 | |
| Acroyoga | 31.99 | |
| Lionsgate | 15.46 | |
| Ableton | 13.32 | |
| VidaSana | 9.79 | |
| Ricard | 9.07 | |
| Daewoo | 7.09 | |
| Suavecito | 6.05 | |
| Pioneer | 6.01 | |
| Spotify Music | 5.28 | |
| Cafecito | 4.02 | |
| Movistar | 4.00 | |
| Olympus | 3.42 | |
| Montblanc | 3.28 | |
| Matrix | 3.00 | |
| Kodak | 2.75 | |
| SoundCloud | 2.72 | |
| Tinder | 2.69 | |
| Lollapalooza | 2.69 | |
| Fujifilm | 2.41 | |
| Polaroid | 2.32 | |
| Pantone Inc | 2.26 | |
| Airbnb | 2.08 | |
| Tomorrowland | 2.03 | |
| Jaguar | 1.98 | |
| Paypal | 1.87 | |
| Beats Electronics | 1.82 | |
| Paramount Pictures | 1.65 | |
| musical.ly | 1.52 | |
| National Geographic | 1.45 | |
| Tesla Motors | 1.38 | |
| Travelgram | 1.33 | |
| Amazon | 1.32 | |
| Coachella | 1.27 | |
| Vogue | 1.23 | |
| GoPro | 1.22 | |
| Netflix | 1.20 | |
| Guess | 1.20 | |
| Heineken | 1.14 | |
| Nikon | 1.13 | |
| Canon | 1.12 | |
| New Balance | 1.08 | |
| Pixar | 1.03 | |
| HBO | 0.99 | |
| Pandora | 0.98 | |
| Sony | 0.91 | |
| Vans | 0.89 | |
| Adobe | 0.89 | |
| Etsy | 0.82 | |
| Red Bull | 0.77 |
Official Profiles
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LoginArtist: Alex Serra
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Total Streams
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Radio Spins (2025-10-03)
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Popularity (2025-10-02)
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