Alex Anwandter

Alex Anwandter — pop artist from CL.

Chilean artist Alex Anwandter creates left-field pop that merges '80s-inspired sounds, disco beats, electronic elements, and politically charged lyrics.…

Influential: 50.15% Fanbase: 25.90% Trending: 62.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 68.93% • Very Strong

As of 2025-09-08

167,138

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 16:57:39 UTC

Genres

poppopchilean indieindie poprocklatin rockchilean rockrockpop rockelectronicpop electronico

Biography

Chilean artist Alex Anwandter creates left-field pop that merges '80s-inspired sounds, disco beats, electronic elements, and politically charged lyrics. Starting with Teleradio Donoso, he transitioned to a successful solo career, earning mainstream recognition with albums like "Rebeldes" and "El Diablo en el Cuerpo." Anwandter's classical music background and early influences like Michael Jackson shaped his eclectic musical style, which has evolved to establish him as a leading figure in global pop music.

Born in Santiago in 1984, Anwandter began his musical journey studying violin and later pursued psychology and music theory education. As a member of Teleradio Donoso, he gained acclaim for their unique blend of rock, pop, and punk influences. Transitioning to a solo career, he explored disco and post-punk sounds, addressing political themes in albums like "Amiga" and "Latinoamericana." Anwandter's musical evolution continued with collaborations with artists like Gepe and Julieta Venegas, leading to his 2023 release "El Diablo en el Cuerpo," showcasing his diverse influences and guest appearances.

Top Brand Affinities

Report Date: 2025-09-08

Alex Anwandter builds repeat engagement among 18-24 & 25-34 audiences throughout CHILE, MEXICO, ARGENTINA. With a female-leaning (50%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (149,211 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Movistar, Falabella, Lollapalooza point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Alex Anwandter score 3.33% — Very Strong bucket.

Brand: MovistarBrand: FalabellaBrand: Lollapalooza

Followers:167,138

Engagements:5,574

Rate:3.3%

Posts:170

Avg Likes:5,421

Avg Comments:246

Avg Views:154,360

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 167,138 · Engagements 5,574 · Rate 3.3% Posts 170 · Views 154,360 · Avg Likes 5,421 · Avg Comments 246 · Avg Views 154,360	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 39% 35-44: 8% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (39%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	CHILE (66%) MEXICO (10%) ARGENTINA (8%) UNITED STATES (4%) PERU (2%)	Top regions: CHILE (66%), MEXICO (10%), ARGENTINA (8%)
Platform Engagement	Instagram: 3,366 avg likes/post · Tiktok: 5,149 avg views/post · Youtube: 149,211 avg views/post	Best reach: Youtube 149,211 avg views; best engagement: Instagram 3,366 avg likes

Top Brand Affinities

Movistar

Score: 68.93

Falabella

Score: 31.41

Lollapalooza

Score: 29.34

Cafecito

Score: 9.49

LATAM

Score: 9.01

Ableton

Score: 8.19

Suavecito

Score: 7.19

Diablo

Score: 6.40

VidaSana

Score: 5.55

Spotify Music

Score: 4.22

Kodak

Score: 3.62

Aperol

Score: 3.06

Brand	Category	Score
Movistar		68.93
Falabella		31.41
Lollapalooza		29.34
Cafecito		9.49
LATAM		9.01
Ableton		8.19
Suavecito		7.19
Diablo		6.40
VidaSana		5.55
Spotify Music		4.22
Kodak		3.62
Aperol		3.06
Pokemon Go		2.45
Fujifilm		2.43
Pantone Inc		1.99
SoundCloud		1.99
Tinder		1.96
Polaroid		1.63
Pepsi		1.51
HBO		1.41
Pixar		1.38
Nintendo		1.36
Pokemon		1.33
Vogue		1.32
Guess		1.29
Star Wars		1.23
Netflix		1.22
National Geographic		1.17
Nikon		1.17
Adobe		1.13
Heineken		1.13
Coachella		1.12
Puma		1.12
Canon		1.10
Universal		1.06
Red Bull		1.04
Pandora		1.03
Lego		0.99
Tesla Motors		0.98
musical.ly		0.96
Vans		0.95
Beats Electronics		0.93
GoPro		0.93
Levi's		0.88
Airbnb		0.87
Converse		0.86
MAC Cosmetics		0.84
Coca-Cola		0.81
DC Entertainment		0.79
Sony		0.78