The Killers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
4,281,340
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-11-07 11:31:49 UTC
Genres
Biography
In 2012, the Killers released Battle Born, followed by their first greatest hits collection, Direct Hits, in 2013. The band's fifth studio album, Wonderful Wonderful, arrived in 2017, debuting at number one on the Billboard charts. Throughout their career, the Killers have maintained a strong presence in the music industry, with various band members pursuing solo projects alongside their collective work.
The Killers has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, MEXICO. A male-leaning (54%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 271,650 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Lollapalooza, Scotiabank, Movistar signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,281,340 · Engagements 43,506 · Rate 1.0% Posts 1,597 · Views 373,093 · Avg Likes 40,998 · Avg Comments 660 · Avg Views 373,093 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 34% 35-44: 9% 13-17: 4% |
Largest: 18-24 (51%); next: 25-34 (34%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (12%) MEXICO (11%) UNITED KINGDOM (6%) ITALY (4%) |
Top regions: UNITED STATES (23%), BRAZIL (12%), MEXICO (11%) |
| Platform Engagement | Instagram: 21,851 avg likes/post · Tiktok: 271,650 avg views/post · Youtube: 101,443 avg views/post | Best reach: Tiktok 271,650 avg views; best engagement: Instagram 21,851 avg likes |
Top Brand Affinities
Lollapalooza
Scotiabank
Movistar
Summit Entertainment
Guinness
MTV
Snoopy And The Peanuts Gang
Leica
Star Wars
Columbia Pictures
Bellagio
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Lollapalooza | 11.72 | |
| Scotiabank | 10.42 | |
| Movistar | 4.61 | |
| Summit Entertainment | 3.86 | |
| Guinness | 3.43 | |
| MTV | 3.19 | |
| Snoopy And The Peanuts Gang | 3.14 | |
| Leica | 3.06 | |
| Star Wars | 3.02 | |
| Columbia Pictures | 3.00 | |
| Bellagio | 2.81 | |
| Dr. Martens | 2.67 | |
| Spotify Music | 2.63 | |
| Tinder | 2.62 | |
| HBO | 2.58 | |
| Urban Outfitters | 2.58 | |
| NHL | 2.57 | |
| Budweiser | 2.46 | |
| Paramount Pictures | 2.45 | |
| Warner Bros | 2.40 | |
| Showtime | 2.40 | |
| Pepsi | 2.38 | |
| AMC | 2.37 | |
| BBC | 2.36 | |
| Cafecito | 2.34 | |
| Coachella | 2.30 | |
| Aperol | 2.30 | |
| Lush | 2.26 | |
| Lego | 2.16 | |
| Polaroid | 2.14 | |
| Tesco | 2.07 | |
| DC Entertainment | 2.03 | |
| Boeing | 2.00 | |
| Universal | 1.99 | |
| Pixar | 1.90 | |
| Vans | 1.89 | |
| Converse | 1.88 | |
| Primark | 1.85 | |
| ASOS | 1.80 | |
| Heineken | 1.77 | |
| SoundCloud | 1.76 | |
| Mitsubishi | 1.76 | |
| Sunnies Studios | 1.74 | |
| Urban Decay Cosmetics | 1.72 | |
| Marvel | 1.70 | |
| Chrysler | 1.68 | |
| The Olympic Games | 1.64 | |
| Nintendo | 1.64 | |
| Marvel Entertainment | 1.63 | |
| McLaren | 1.59 |
Official Profiles
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LoginArtist: The Killers
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 28,740,033
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
25,963,512 | 90.34% |
| [+] |
|
1,703,953 | 5.93% |
| [+] |
|
698,264 | 2.43% |
| [+] |
|
374,304 | 1.30% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-20 07:00 UTC | Festival Estereo Picnic 2026 | Parque Metropolitano Simón Bolívar | Bogota, Colombia | — |















