Sabrina Carpenter Brand Affinity ranks highest MISSGUIDED at 15.95% . Very Strong. Score DMDB 89.27% | Fanbase 79.96%

Sabrina Carpenter — pop artist from US.

Sabrina Carpenter is a multi-talented artist who has captivated audiences worldwide with her music, acting, and fashion sense. She has achieved tremendous…

Genres

popdance poppoppost-teen popviral pop

Influential: 89.27% Fanbase: 79.96% Trending: 93.92%

As of: 2025-09-05

Top Brand Affinity

Highest overlapping lifestyle brand

MISSGUIDED • 15.95% • Very Strong

As of 2025-09-05

96,333,445

Social Media Followers

As of 2025-09-05

08:28:22

Hours Airplay

As of 2025-08-24

Scores

Score: DMDB 89.27% | Fanbase 79.96% | Trending 93.92% | CAREER STAGE: SUPERSTAR

Biography

Sabrina Carpenter is a multi-talented artist who has captivated audiences worldwide with her music, acting, and fashion sense. She has achieved tremendous success with multiple gold and platinum certifications, sold-out performances, and starring roles on both television and film. Signed to Island Records, Sabrina's fifth studio album, "emails i can’t send," was met with critical acclaim and appeared on numerous "Best Of 2022" lists.

In 2024, Sabrina made a splash at Coachella with the debut of her single "Espresso," which quickly rose to the top of music charts globally, amassing over 200 million streams in its first month. Her follow-up single, "Please Please Please," achieved even greater success, topping charts on Spotify, Apple Music, and eventually reaching #1 on the Billboard Hot 100. With the release of her sixth studio album, "Short n’ Sweet," Sabrina continued her winning streak, earning critical praise and debuting at #1 on the Billboard 200, solidifying her status as a powerhouse in the music industry.

Report Date: 2025-09-05

Sabrina Carpenter stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The profile is heavily female (72%), and content lands hardest on Tiktok, where posts average 10,800,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MISSGUIDED, River Island, boohoo, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sabrina Carpenter a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sabrina Carpenter score 4.25% — Very Strong bucket.

Brand: MISSGUIDEDBrand: River IslandBrand: boohoo

Followers:96,333,445

Engagements:3,266,445

Rate:3.4%

Posts:960

Avg Likes:3,224,986

Avg Comments:12,631

Avg Views:7,551,965

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 96,333,445 · Engagements 3,266,445 · Rate 3.4% Posts 960 · Views 7,551,965 · Avg Likes 3,224,986 · Avg Comments 12,631 · Avg Views 7,551,965	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 20% 13-17: 13% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (20%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (24%) BRAZIL (9%) INDIA (7%) INDONESIA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (24%), BRAZIL (9%), INDIA (7%)
Platform Engagement	Instagram: 2,778,806 avg likes/post · Tiktok: 10,800,000 avg views/post · Youtube: 1,395,161 avg views/post	Best reach: Tiktok 10,800,000 avg views; best engagement: Instagram 2,778,806 avg likes

Top Brand Affinities

MISSGUIDED

Apparel & Fashion

Score: 15.95

River Island

Apparel & Fashion

Score: 12.15

boohoo

Apparel & Fashion

Score: 8.24

Barbie

Toys & Games

Score: 7.38

Selfridges

Apparel & Fashion

Score: 7.32

ASOS

Apparel & Fashion

Score: 7.20

Coach

Accessories (Bags, Eyewear, Etc.)

Score: 6.95

Fenty beauty

Beauty & Personal Care

Score: 6.21

Topshop

Apparel & Fashion

Score: 5.93

Steve Madden

Apparel & Fashion

Score: 5.87

OOTD Magazine

Apparel & Fashion

Score: 5.75

Free People

Apparel & Fashion

Score: 5.41

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Top Brand Affinities

Brand	Category	Score
MISSGUIDED		15.95
River Island		12.15
boohoo		8.24
Barbie		7.38
Selfridges		7.32
ASOS		7.20
Coach		6.95
Fenty beauty		6.21
Topshop		5.93
Steve Madden		5.87
OOTD Magazine		5.75
Free People		5.41
Vivienne Westwood		5.17
Primark		5.08
Stradivarius		4.59
CBS Television Studios		4.35
NARS Cosmetics		4.23
Lollapalooza		4.06
Rimmel		3.96
Urban Outfitters		3.86
Pull&Bear		3.82
Benefit Cosmetics		3.82
CBS		3.73
OLD NAVY		3.66
Nickelodeon		3.42
Harrods		3.27
Forever 21		3.25
Kylie Cosmetics		3.17
Abercrombie & Fitch		3.09
Estee Lauder		3.05
Lancôme		2.65
Victoria's Secret		2.59
Anastasia Beverly Hills		2.57
Make Up For Ever		2.54
Dr. Martens		2.51
Coachella		2.50
shein		2.47
Maybelline		2.44
Sephora		2.41
Bershka		2.36
Too Faced Cosmetics		2.36
L'Oréal Paris		2.29
Vogue		2.18
Hollister Co		2.14
Urban Decay Cosmetics		2.13
NYX Cosmetics		2.10
Garnier		2.08
SheInside		2.04
Busch		2.01
Lush		2.01

Official Profiles

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Total Streams (2025-08-23)

Total: 69,766,571 — Est. Royalty: $265,794.97

PLATFORM

TOTAL

ROYALTY ($)

[+]

Spotify

64,115,767

256,463.07

96.49%

[+]

Last.fm

2,836,933

5,673.87

2.13%

[+]

Pandora

2,398,685

3,118.29

1.17%

[+]

Jiosaavn

415,186

539.74

0.20%

[+]

Anghami

0.00

0.00%

[+]

Audiomack

0.00

0.00%

[+]

Tidal

0.00

0.00%

[+]

Yandex

0.00

0.00%

[+]

YouTube Artist

0.00

0.00%

Radio Spins (2025-09-08)

Aired At	Song	Station	Location	Duration (s)
No spins for today.

Popularity (2025-09-07)

Platform	%
No data.

Artist Performace Report

Streams: 73,446,039 ? 69,766,571 (-5.01%)

Estimate Royalties: $280,801.26 ? $265,794.97 (-15006.30) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)

Total: 0

Platform	Latest

Popularity Change (%)

Platform	2025-08-22	2025-08-23	Change
Tidal	87.00%	87.00%	+0.00%

Streaming Audience Growth

Platform	2025-08-22	2025-08-23	Change
Audiomack	2,845,546	0	-2,845,546
Jiosaavn	415,474	415,186	-288
Lastfm	2,835,667	2,836,933	+1,266
Pandora	2,404,847	2,398,685	-6,162
Spotify	64,218,151	64,115,767	-102,384
Yandex	726,354	0	-726,354
Youtube-artist	0	0	+0
Anghami	0	0	+0

Radio Airplay Change (min)

Song	2025-08-22	2025-08-24	Change
04b75109-4523-4976-bce9-6c21af79fce6	0.00	2.75	+2.75
21cf3342-9519-4217-b8b6-fd264e75e557	5.40	8.82	+3.42
Taste	25.33	18.07	-7.27
90439114-a891-4f03-b5c5-95afe69f035e	0.00	2.52	+2.52
ae9d91ce-a10a-4ea8-8cf5-a043f35d79d0	2.63	2.60	-0.03
Manchild	148.72	157.10	+8.38
c4aba849-df47-4d52-96cc-fd3104bf6a7f	0.00	2.98	+2.98
Espresso	72.32	49.63	-22.68