Sabrina Carpenter
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-06
97,305,412
Social Media Followers
As of 2025-10-06
00:00:00
Hours Airplay
2025-11-07 08:38:33 UTC
Genres
Biography
In 2024, Sabrina made a splash at Coachella with the debut of her single "Espresso," which quickly rose to the top of music charts globally, amassing over 200 million streams in its first month. Her follow-up single, "Please Please Please," achieved even greater success, topping charts on Spotify, Apple Music, and eventually reaching #1 on the Billboard Hot 100. With the release of her sixth studio album, "Short n’ Sweet," Sabrina continued her winning streak, earning critical praise and debuting at #1 on the Billboard 200, solidifying her status as a powerhouse in the music industry.
Sabrina Carpenter stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDIA. The profile is heavily female (72%), and content lands hardest on Tiktok, where posts average 7,900,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Glossier, Lollapalooza, Urban Outfitters, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sabrina Carpenter a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 97,305,412 · Engagements 2,813,435 · Rate 2.9% Posts 1,014 · Views 8,722,625 · Avg Likes 2,747,177 · Avg Comments 15,064 · Avg Views 8,722,625 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 23% 13-17: 12% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (23%) |
| Gender Split |
Female: 72% Male: 28% Non-binary/Other: 0% |
Skews female (72%) |
| Top Countries |
UNITED STATES (24%) BRAZIL (9%) INDIA (6%) UNITED KINGDOM (4%) MEXICO (4%) |
Top regions: UNITED STATES (24%), BRAZIL (9%), INDIA (6%) |
| Platform Engagement | Instagram: 2,140,769 avg likes/post · Tiktok: 7,900,000 avg views/post · Youtube: 822,625 avg views/post | Best reach: Tiktok 7,900,000 avg views; best engagement: Instagram 2,140,769 avg likes |
Top Brand Affinities
Glossier
Lollapalooza
Urban Outfitters
Free People
Hot Topic
iHeartRadio Music Awards
American Eagle
Gillette
Busch
Taco Bell
Steve Madden
Abercrombie & Fitch
| Brand | Category | Score |
|---|---|---|
| Glossier | 9.03 | |
| Lollapalooza | 8.76 | |
| Urban Outfitters | 7.62 | |
| Free People | 6.30 | |
| Hot Topic | 5.72 | |
| iHeartRadio Music Awards | 5.61 | |
| American Eagle | 5.38 | |
| Gillette | 5.12 | |
| Busch | 4.62 | |
| Taco Bell | 4.59 | |
| Steve Madden | 4.55 | |
| Abercrombie & Fitch | 4.50 | |
| Verizon | 3.85 | |
| Nickelodeon | 3.35 | |
| CBS Television Studios | 3.19 | |
| Chrysler | 3.14 | |
| Crocs | 3.13 | |
| Target | 3.12 | |
| CBS | 3.07 | |
| Pull&Bear | 3.02 | |
| Lululemon Athletica | 2.82 | |
| MTV | 2.68 | |
| Kylie Cosmetics | 2.68 | |
| Sunnies Studios | 2.65 | |
| Urban Decay Cosmetics | 2.40 | |
| ASOS | 2.18 | |
| Bellagio | 2.05 | |
| Budweiser | 2.04 | |
| Too Faced Cosmetics | 1.99 | |
| Hollister Co | 1.99 | |
| Forever 21 | 1.94 | |
| AMC | 1.90 | |
| FashionNova | 1.87 | |
| Tarte Cosmetics | 1.85 | |
| Victoria's Secret | 1.85 | |
| Fenty beauty | 1.80 | |
| Chipotle Mexican Grill | 1.75 | |
| Aperol | 1.72 | |
| Coachella | 1.64 | |
| Showtime | 1.57 | |
| Lush | 1.55 | |
| shein | 1.54 | |
| H&M | 1.47 | |
| L'Oréal Paris | 1.45 | |
| Walt Disney | 1.43 | |
| SheInside | 1.41 | |
| Walmart | 1.39 | |
| Bershka | 1.39 | |
| Sephora | 1.34 | |
| Versace | 1.34 |
Official Profiles
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LoginArtist: Sabrina Carpenter
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Top 10 Songs Played Today
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Total Streams (2025-10-11)
Total: 138,777,937
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
76,125,475 | 54.85% |
| [+] |
|
55,886,850 | 40.27% |
| [+] |
|
3,225,451 | 2.32% |
| [+] |
|
2,272,678 | 1.64% |
| [+] |
|
784,618 | 0.57% |
| [+] |
|
482,865 | 0.35% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-11 03:00 UTC | Sabrina Carpenter, Ravyn Lenae, Amber Mark | Scotiabank Arena | Toronto, Canada | |
| 2025-11-12 03:00 UTC | Sabrina Carpenter, Ravyn Lenae, Amber Mark | Scotiabank Arena | Toronto, Canada | |
| 2025-11-17 01:30 UTC | Sabrina Carpenter, Ravyn Lenae, Amber Mark | Crypto.com Arena | Los Angeles, United States | |
| 2025-11-18 01:30 UTC | Sabrina Carpenter, Ravyn Lenae, Amber Mark | Crypto.com Arena | Los Angeles, United States | |
| 2025-11-20 01:30 UTC | Sabrina Carpenter, Ravyn Lenae, Amber Mark | Crypto.com Arena | Los Angeles, United States | |
| 2025-11-21 01:30 UTC | Sabrina Carpenter, Ravyn Lenae, Amber Mark | Crypto.com Arena | Los Angeles, United States | |
| 2025-11-23 01:30 UTC | Sabrina Carpenter, Ravyn Lenae, Amber Mark | Crypto.com Arena | Los Angeles, United States | |
| 2025-11-24 01:30 UTC | Sabrina Carpenter, Ravyn Lenae, Amber Mark | Crypto.com Arena | Los Angeles, United States | |
| 2026-03-14 02:00 UTC | Lollapalooza Argentina 2026 | Hippodrome San Isidro | Buenos Aires, Argentina | — |
| 2026-03-14 02:00 UTC | Lollapalooza Chile 2026 | Parque O'Higgins | Santiago, Chile | — |
| 2026-03-20 07:00 UTC | Festival Estereo Picnic 2026 | Parque Metropolitano Simón Bolívar | Bogota, Colombia | — |
| 2026-03-21 02:00 UTC | Lollapalooza Brasil 2026 | Autódromo José Carlos Pace | São Paulo, Brazil | — |
| 2026-03-21 02:00 UTC | Estereo Picnic 2026 | Parque Simón Bolívar | Bogota, Colombia | — |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |















