Future

Future — hip-hop & rap artist from US.

Born Nayvadius Wilburn in 1983, Atlanta rapper Future has become a pioneering force in 2010s street rap, blending druggy, raw, and surreal elements into a…

Influence: 84.02% Fanbase: 86.25% Trending: 82.90% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 12.76% • Very Strong

As of 2025-09-30

41,225,117

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-11-07 08:31:59 UTC

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapatl hip hophip-hop/rap

Biography

Born Nayvadius Wilburn in 1983, Atlanta rapper Future has become a pioneering force in 2010s street rap, blending druggy, raw, and surreal elements into a sound that has redefined the genre as modern psychedelia. His prolific output includes a mix of solo albums, mixtapes, and collaborations with notable artists like Drake, Gucci Mane, and producer Zaytoven. Future's distinctive style, exemplified in albums like 2014's "Honest," 2015's "DS2," and 2017's "HNDRXX," combines melodic and soulful vocals with a unique blend of rap and singing, often using Auto-Tune to create hauntingly emotive tracks.

Embracing authenticity and self-expression, Future's music reflects his ethos of staying true to oneself in a genre that constantly evolves. With a sound that merges trap with avant-garde sensibilities, he has carved out a niche that resonates with audiences seeking innovative and boundary-pushing artistry. Future's ability to bend his voice into captivating, melancholic melodies has solidified his status as a trailblazer in the rap scene, showcasing a commitment to individuality and artistic integrity that sets him apart in the music industry.

Top Brand Affinities

Report Date: 2025-09-30

Future is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, NIGERIA. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,147,680 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Palm Angels, Champion, Maison Margiela points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Future score 0.18% — Low bucket.

Brand: Palm AngelsBrand: ChampionBrand: Maison Margiela

Followers:41,225,117

Engagements:72,515

Rate:0.2%

Posts:517

Avg Likes:67,356

Avg Comments:1,881

Avg Views:1,709,880

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 41,225,117 · Engagements 72,515 · Rate 0.2% Posts 517 · Views 1,709,880 · Avg Likes 67,356 · Avg Comments 1,881 · Avg Views 1,709,880	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 13-17: 7% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (37%) BRAZIL (6%) NIGERIA (4%) INDIA (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (37%), BRAZIL (6%), NIGERIA (4%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 562,200 avg views/post · Youtube: 1,147,680 avg views/post	Best reach: Youtube 1,147,680 avg views; best engagement: Tiktok 35,100 avg likes

Top Brand Affinities

Palm Angels

Score: 12.76

Champion

Score: 9.77

Maison Margiela

Score: 5.92

Alexander McQueen

Score: 5.67

Kappa

Score: 5.37

FashionNova

Score: 5.10

Steve Madden

Score: 5.07

Moncler

Score: 4.40

ESPN

Score: 4.32

Hennessy

Score: 4.32

SoundCloud

Score: 4.24

Nice Kicks

Score: 4.18

Brand	Category	Score
Palm Angels		12.76
Champion		9.77
Maison Margiela		5.92
Alexander McQueen		5.67
Kappa		5.37
FashionNova		5.10
Steve Madden		5.07
Moncler		4.40
ESPN		4.32
Hennessy		4.32
SoundCloud		4.24
Nice Kicks		4.18
BALMAIN		4.10
Sneakerhead		3.94
Versace		3.70
American Eagle		3.61
Bacardi		3.46
Beats Electronics		3.38
NBA		3.36
The North Face		3.36
Kodak		3.31
Los Angeles Lakers		3.25
Urban Outfitters		3.20
ASOS		3.02
MTV		3.01
Marc Jacobs		2.96
Gucci		2.94
Carhartt		2.90
Timberland		2.89
Supreme		2.88
NFL		2.79
Stüssy		2.79
Pull&Bear		2.78
Polo Ralph Lauren		2.62
Kylie Cosmetics		2.52
Lacoste		2.50
Philips		2.49
Christian Louboutin		2.38
shein		2.34
Dr. Martens		2.27
Fenty beauty		2.25
Warner Bros		2.22
Balenciaga		2.20
Fendi		2.16
Dolce & Gabbana		2.12
Nike		2.00
Forever 21		1.99
Cadillac		1.98
Yves Saint Laurent		1.92
Walmart		1.92