Drake

Drake

Country: CA | Gender: male | Artist ID: 11e81bbf-8dca-ff1a-af94-a0369fe50396

Claimed
Influential: 97.14% Fanbase: 99.42% Trending: 96.01%
As of: 2025-09-15

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 19.94% • Very Strong

As of 2025-09-15

173,710,973

Social Media Followers

As of 2025-09-15

04:54:02

Hours Airplay

As of 2025-09-12

Genres

popcanadian pophip-hop & raphip hoppop raprapcanadian hip hoptoronto raphip-hop/rap

Scores

Score: DMDB 97.14% | Fanbase 99.42% | Trending 96.01% | CAREER STAGE: SUPERSTAR

Biography

Canadian rapper and vocalist Drake has solidified his commercial dominance since his debut in 2006, consistently topping charts with his introspective rap style and golden touch for songwriting. From his Grammy-winning hits like "Hotline Bling" to albums like 2018's Scorpion, Drake's influence extends beyond his own releases, with collaborations with industry heavyweights like Lil Wayne and Rihanna. As the founder of OVO Sound and a mentor to emerging artists, Drake's cultural impact has made him one of the world's most popular musicians, with recent acclaimed albums like 2022's Honestly, Nevermind and 2023's For All the Dogs continuing to captivate audiences worldwide.

Initially known for his role on Degrassi: The Next Generation, Toronto-born Aubrey Drake Graham transitioned into the music scene in 2006 with a series of mixtapes that quickly gained attention. Signing with Universal Motown in 2009, Drake's EP So Far Gone and subsequent albums like Take Care and Nothing Was the Same solidified his status as a chart-topping artist. With a prolific career that includes hits like "Hotline Bling" and collaborations with industry icons, Drake's sixth album, Certified Lover Boy, exemplifies his trap-inspired sound and features a star-studded lineup. Drake's musical journey, marked by Grammy wins and collaborations with top artists, continues to redefine the hip-hop landscape, with his latest release, For All the Dogs, showcasing his versatility and artistry before embarking on a well-deserved sabbatical.
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Drake Marketing Affinity & Brand Fit Data

Report Date: 2025-09-15

Drake resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, INDIA. With a heavily male (64%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,259,135 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Palm Angels, Marni, Alexander McQueen makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Drake score 0.51%Low bucket.
Brand: Palm AngelsBrand: MarniBrand: Alexander McQueen
Followers:173,710,973
Engagements:893,193
Rate:0.5%
Posts:857
Views:2,344,927
Avg Likes:891,162
Avg Comments:8,288
Avg Views:2,344,927

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 173,710,973 · Engagements 893,193 · Rate 0.5%
Posts 857 · Views 2,344,927 · Avg Likes 891,162 · Avg Comments 8,288 · Avg Views 2,344,927
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 29%
13-17: 9%
35-44: 5%
Largest: 18-24 (56%); next: 25-34 (29%)
Gender Split Female: 36%
Male: 64%
Non-binary/Other: 0%
Skews male (64%)
Top Countries UNITED STATES (31%)
BRAZIL (9%)
INDIA (5%)
NIGERIA (3%)
FRANCE (3%)
Top regions: UNITED STATES (31%), BRAZIL (9%), INDIA (5%)
Platform Engagement Instagram: 837,831 avg likes/post · Youtube: 2,259,135 avg views/post Best reach: Youtube 2,259,135 avg views; best engagement: Instagram 837,831 avg likes

Top Brand Affinities

Palm Angels
Apparel & Fashion
Score: 19.94
Marni
Apparel & Fashion
Score: 11.95
Alexander McQueen
Apparel & Fashion
Score: 8.54
MISSGUIDED
Apparel & Fashion
Score: 8.04
Moncler
Apparel & Fashion
Score: 7.50
boohoo
Apparel & Fashion
Score: 7.19
Barbie
Toys & Games
Score: 6.98
JACQUEMUS
Apparel & Fashion
Score: 6.54
Loewe
Apparel & Fashion
Score: 6.26
Maison Margiela
Apparel & Fashion
Score: 6.17
Steve Madden
Apparel & Fashion
Score: 5.92
Christian Louboutin
Apparel & Fashion
Score: 5.86
Brand Category Score
Palm Angels 19.96
Champion 12.68
Marni 11.96
Alexander McQueen 8.55
MISSGUIDED 8.05
Moncler 7.51
boohoo 7.20
Barbie 6.98
JACQUEMUS 6.55
Loewe 6.26
Maison Margiela 6.17
Christian Louboutin 5.87
Rockstar Games 5.12
BALMAIN 5.12
American Eagle 4.96
Dolce & Gabbana 4.90
Timberland 4.53
Miu Miu 4.46
Steve Madden 4.32
Lululemon Athletica 4.22
FashionNova 4.21
TOM FORD 4.17
Victoria's Secret 4.16
Carhartt 4.00
Hennessy 3.73
Verizon 3.67
Urban Outfitters 3.54
NBA 3.42
Los Angeles Lakers 3.19
Rolls-Royce 3.17
Fendi 3.14
SoundCloud 2.88
NFL 2.83
Kodak 2.77
Fenty beauty 2.77
Hermès 2.70
shein 2.66
ASOS 2.59
NHL 2.55
Aston Martin 2.53
Lollapalooza 2.52
GIVENCHY 2.49
MTV 2.47
Versace 2.44
Coachella 2.41
Nokia 2.38
Beats Electronics 2.30
SheInside 2.25
Nickelodeon 2.21
Forever 21 2.14

Official Profiles

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Artist: Drake

Date Range: 2025-09-15 → 2025-09-15
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Drake today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-12)

Total: 6,401,748 — Est. Royalty: $12,803.50

PLATFORM TOTAL ROYALTY ($) %
Last.fm Last.fm 6,401,748 12,803.50 100.00%
Anghami Anghami 0 0.00 0.00%
Audiomack Audiomack 0 0.00 0.00%
Jiosaavn Jiosaavn 0 0.00 0.00%
Pandora Pandora 0 0.00 0.00%
Spotify Spotify 0 0.00 0.00%
Tidal Tidal 0 0.00 0.00%
Yandex Yandex 0 0.00 0.00%
YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-09-15)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-14)

Platform%
No data.

Artist Performace Report

Streams: 263,038,966 ? 6,401,748 (-97.57%)

Estimate Royalties: $1,188,746.62 ? $12,803.50 (-1,175,943.12) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 365,485,138
PlatformLatest
amazonAmazon3,683,511 (2025-08-11)
audiomackAudiomack2,343,175 (2025-08-12)
bandsintownBandsintown8,406,260 (2025-08-12)
boomplayBoomplay17,072 (2025-08-12)
deezerDeezer23,631,784 (2025-08-12)
gaanaGaana233,540 (2025-08-12)
geniusGenius17,788 (2025-08-12)
instagramInstagram142,358,577 (2025-08-12)
jiosaavnJiosaavn145,603 (2025-08-12)
kkboxKkbox12,400 (2025-08-11)
line-musicLine-music26,739 (2025-08-11)
melonMelon38,829 (2025-08-11)
qq-musicQq-music603,946 (2025-08-12)
songkickSongkick6,639,372 (2025-08-12)
soundcloudSoundcloud4,000,812 (2025-08-12)
spotifySpotify100,614,229 (2025-08-12)
twitterTwitter38,643,946 (2025-08-11)
yandexYandex2,767,555 (2025-08-12)
youtubeYoutube31,300,000 (2025-08-12)
Popularity Change (%)
Platform2025-09-102025-09-11Change
spotifySpotify99.00%99.00%+0.00%
tidalTidal100.00%100.00%+0.00%
Streaming Audience Growth
Platform2025-09-112025-09-12Change
audiomackAudiomack169,094,2590-169,094,259
jiosaavnJiosaavn124,6980-124,698
lastfmLastfm6,400,4836,401,748+1,265
pandoraPandora4,569,1460-4,569,146
spotifySpotify80,842,0480-80,842,048
yandexYandex2,008,3320-2,008,332
youtube-artistYoutube-artist00+0
anghamiAnghami00+0
Radio Airplay Change (min)
Song2025-09-132025-09-14Change
Streams & Royalties
Metric2025-09-112025-09-12Change
Streams263,038,9666,401,748-256,637,218
Royalties$1,188,746.62$12,803.50-1,175,943.12

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.