Chris Brown
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-11
184,678,957
Social Media Followers
As of 2025-10-11
00:00:00
Hours Airplay
2025-11-07 08:40:24 UTC
Genres
Biography
Hailing from a small town in Virginia, Brown's journey from a young R&B sensation to a multi-talented artist was marked by his undeniable vocal prowess and magnetic stage presence. From his early success with hits like "Kiss Kiss" and "No Air" to Grammy wins and international tours, Brown's impact on the music scene remained undeniable. Despite facing setbacks, Brown's resilience and dedication to his craft led to a prolific output of music, including collaborations with industry heavyweights, chart-topping albums, and a continuous evolution of his sound, cementing his legacy as a versatile and enduring force in contemporary music.
Chris Brown speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, INDIA. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,700,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near New Era, Champion, boohoo, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 184,678,957 · Engagements 760,421 · Rate 0.4% Posts 8,398 · Views 3,478,089 · Avg Likes 714,124 · Avg Comments 12,974 · Avg Views 3,478,089 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 31% 13-17: 7% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (31%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (26%) BRAZIL (11%) INDIA (7%) PHILIPPINES (5%) NIGERIA (4%) |
Top regions: UNITED STATES (26%), BRAZIL (11%), INDIA (7%) |
| Platform Engagement | Instagram: 340,157 avg likes/post · Tiktok: 2,700,000 avg views/post · Youtube: 778,089 avg views/post | Best reach: Tiktok 2,700,000 avg views; best engagement: Instagram 340,157 avg likes |
Top Brand Affinities
New Era
Champion
boohoo
ULTA Beauty
Steve Madden
Forever 21
FashionNova
Target
ASOS
Nickelodeon
ESPN
Kylie Cosmetics
| Brand | Category | Score |
|---|---|---|
| New Era | 9.36 | |
| Champion | 6.75 | |
| boohoo | 5.54 | |
| ULTA Beauty | 5.35 | |
| Steve Madden | 4.75 | |
| Forever 21 | 4.58 | |
| FashionNova | 4.21 | |
| Target | 3.78 | |
| ASOS | 3.45 | |
| Nickelodeon | 3.30 | |
| ESPN | 3.18 | |
| Kylie Cosmetics | 2.97 | |
| Hennessy | 2.86 | |
| NBC | 2.80 | |
| Victoria's Secret | 2.52 | |
| Timberland | 2.50 | |
| NBA | 2.40 | |
| Calvin Klein | 2.38 | |
| Los Angeles Lakers | 2.33 | |
| Coachella | 2.31 | |
| SoundCloud | 2.28 | |
| Lululemon Athletica | 2.25 | |
| MTV | 2.22 | |
| Sneakerhead | 2.22 | |
| Crocs | 2.18 | |
| FOREX | 2.15 | |
| Christian Louboutin | 2.11 | |
| Under Armour | 1.96 | |
| Beats Electronics | 1.96 | |
| Too Faced Cosmetics | 1.95 | |
| LEGOLAND | 1.87 | |
| Fenty beauty | 1.86 | |
| Versace | 1.86 | |
| Ubisoft | 1.80 | |
| Sephora | 1.72 | |
| Gymshark | 1.60 | |
| shein | 1.59 | |
| SheInside | 1.56 | |
| Puma | 1.54 | |
| Polo Ralph Lauren | 1.52 | |
| Nike | 1.51 | |
| NYX Cosmetics | 1.50 | |
| Maybelline | 1.48 | |
| Louis Vuitton | 1.45 | |
| Ferrari | 1.45 | |
| Rolex | 1.43 | |
| H&M | 1.43 | |
| Tarte Cosmetics | 1.42 | |
| Anastasia Beverly Hills | 1.42 | |
| CBS | 1.41 |
Official Profiles
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LoginArtist: Chris Brown
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Top 10 Songs Played Today
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Total Streams (2025-10-11)
Total: 196,709,289
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
149,423,272 | 75.96% |
| [+] |
|
40,990,493 | 20.84% |
| [+] |
|
5,807,551 | 2.95% |
| [+] |
|
380,030 | 0.19% |
| [+] |
|
107,943 | 0.05% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















