Brandon Lake
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,266,438
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-11-07 08:41:38 UTC
Genres
Biography
Lake's discography includes albums like HELP! and House of Miracles, both released in recent years. Through his music, Lake seeks to offer messages of hope and empowerment, encouraging listeners to embrace their full potential and live out their calling as envisioned by God.
Brandon Lake engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, SOUTH AFRICA. The fan base skews heavily female (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (67,700 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Sherri Hill, Chick-fil-A, Arbonne, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,266,438 · Engagements 68,300 · Rate 1.1% Posts 8,776 · Views 97,069 · Avg Likes 67,216 · Avg Comments 703 · Avg Views 97,069 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 30% 35-44: 16% 45-64: 14% |
Largest: 25-34 (36%); next: 18-24 (30%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (51%) BRAZIL (10%) SOUTH AFRICA (4%) PHILIPPINES (4%) INDIA (3%) |
Top regions: UNITED STATES (51%), BRAZIL (10%), SOUTH AFRICA (4%) |
| Platform Engagement | Instagram: 54,733 avg likes/post · Tiktok: 67,700 avg views/post · Youtube: 29,369 avg views/post | Best reach: Tiktok 67,700 avg views; best engagement: Instagram 54,733 avg likes |
Top Brand Affinities
Sherri Hill
Chick-fil-A
Arbonne
Marshalls
Houston Livestock Show and Rodeo
Fabletics
T.J. Maxx
Steve Madden
OLD NAVY
Target
NORDSTROM
Publix
| Brand | Category | Score |
|---|---|---|
| Sherri Hill | 23.04 | |
| Chick-fil-A | 13.87 | |
| Arbonne | 11.96 | |
| Marshalls | 11.40 | |
| Houston Livestock Show and Rodeo | 10.87 | |
| Fabletics | 10.57 | |
| T.J. Maxx | 9.06 | |
| Steve Madden | 6.72 | |
| OLD NAVY | 6.46 | |
| Target | 6.41 | |
| NORDSTROM | 6.13 | |
| Publix | 6.10 | |
| American Eagle | 5.93 | |
| Anthropologie | 5.90 | |
| MamaBear | 5.84 | |
| Margaritaville | 5.56 | |
| HomeGoods | 5.42 | |
| Kroger | 5.42 | |
| Macy's | 5.36 | |
| Free People | 4.96 | |
| ESPN | 4.48 | |
| Verizon | 4.47 | |
| Abercrombie & Fitch | 3.92 | |
| Walmart | 3.57 | |
| Coors | 3.48 | |
| Busch | 3.44 | |
| Lululemon Athletica | 3.39 | |
| Spotify Music | 3.24 | |
| Urban Outfitters | 3.15 | |
| NBC | 3.08 | |
| Costco | 2.90 | |
| Airbnb | 2.76 | |
| Carhartt | 2.76 | |
| WWE | 2.68 | |
| Chipotle Mexican Grill | 2.58 | |
| NHL | 2.57 | |
| Cafecito | 2.38 | |
| ASOS | 2.37 | |
| Sunnies Studios | 2.36 | |
| Philips | 2.23 | |
| H&M | 2.12 | |
| The Olympic Games | 2.11 | |
| AMC | 2.07 | |
| Amazon | 2.07 | |
| Showtime | 2.06 | |
| Gymshark | 2.05 | |
| Cadillac | 2.04 | |
| GAP | 2.04 | |
| Snickers | 1.94 | |
| shein | 1.93 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-08 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | Landers Center | Southaven, United States | |
| 2025-11-09 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | BOK Center | Tulsa, United States | |
| 2025-11-10 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | T-Mobile Center | Kansas City, United States | |
| 2025-11-14 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | Maverik Center | West Valley City, United States | |
| 2025-11-15 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | Lee’s Family Forum | Henderson, United States | |
| 2025-11-16 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | Golden 1 Center | Sacramento, United States | |
| 2025-11-17 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | SAP Center at San Jose | San Jose, United States | |
| 2025-11-21 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | ExtraMile Arena | Boise, United States | |
| 2025-11-22 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | Veterans Memorial Coliseum | Portland, United States | |
| 2025-11-23 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | Tacoma Dome | Tacoma, United States | |
| 2025-11-24 03:00 UTC | Brandon Lake, Pat Barrett, Franni Cash | Spokane Arena | Spokane, United States | |
| 2026-03-06 03:00 UTC | Brandon Lake, Pat Barrett | Allen County War Memorial Coliseum | Fort Wayne, United States | |
| 2026-03-07 03:00 UTC | Brandon Lake, Pat Barrett | Wolstein Center | Cleveland, United States | |
| 2026-03-08 03:00 UTC | Brandon Lake, Pat Barrett | Charleston Coliseum & Convention Center | Charleston, United States | |
| 2026-03-09 02:00 UTC | Brandon Lake, Pat Barrett | Little Caesars Arena | Detroit, United States | |
| 2026-03-13 02:00 UTC | Brandon Lake, Pat Barrett | Wells Fargo Center | Philadelphia, United States | |
| 2026-03-14 02:00 UTC | Brandon Lake, Pat Barrett | TD Garden | Boston, United States | |
| 2026-03-15 02:00 UTC | Brandon Lake, Pat Barrett | Total Mortgage Arena | Bridgeport, United States | |
| 2026-03-16 02:00 UTC | Brandon Lake, Pat Barrett | UBS Arena | Elmont, United States | |
| 2026-03-20 02:00 UTC | Brandon Lake, Pat Barrett | Gainbridge Fieldhouse | Indianapolis, United States | |
| 2026-03-21 02:00 UTC | Brandon Lake, Pat Barrett | Bryce Jordan Center | university park, United States | |
| 2026-03-22 02:00 UTC | Brandon Lake, Pat Barrett | CFG Bank Arena | Baltimore, United States | |
| 2026-03-23 02:00 UTC | Brandon Lake, Pat Barrett | Lenovo Center | Raleigh, United States | |
| 2026-04-10 02:00 UTC | Brandon Lake, Pat Barrett | Frost Bank Center | San Antonio, United States | |
| 2026-04-11 02:00 UTC | Brandon Lake, Pat Barrett | Paycom Center | Oklahoma City, United States | |
| 2026-04-12 02:00 UTC | Brandon Lake, Pat Barrett | CHI Health Center Omaha | Omaha, United States | |
| 2026-04-13 02:00 UTC | Brandon Lake, Pat Barrett | Enterprise Center | St. Louis, United States | |
| 2026-04-17 02:00 UTC | Brandon Lake, Pat Barrett | Simmons Bank Arena | North Little Rock, United States | |
| 2026-04-18 02:00 UTC | Brandon Lake, Pat Barrett | Cadence Bank Arena | Tupelo, United States | |
| 2026-04-19 02:00 UTC | Brandon Lake, Pat Barrett | Pensacola Bay Center | Pensacola, United States |
