António Marcos

In today's music industry, artists must navigate a landscape that is constantly evolving and adapting to new technology and consumer preferences. Social media and streaming services have become essential tools for musicians to promote their work and connect with fans directly. The rise of independent artists and self-released music has challenged traditional record label models, giving artists more control over their careers and creative output.

Despite these changes, live performances remain a crucial source of revenue for many musicians, as well as a way to establish a strong connection with their audience. The ability to tour and perform live has become a key factor in an artist's success, with festivals and tours often driving album sales and streaming numbers. As the music industry continues to change, artists must be innovative and adaptable in order to succeed in a landscape that values creativity, authenticity, and engagement with fans.