Milli Vanilli

Milli Vanilli — pop artist from DE.

Milli Vanilli rose to fame in the late 80s and early 90s with their debut album All Or Nothing, which sold over 8 million copies worldwide. Despite achieving…

Influence: 58.34% Fanbase: 40.13% Trending: 67.45% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-11

1,022,800

Social Media Followers

As of 2025-08-11

00:00:00

Hours Airplay

2025-12-21 10:57:50 UTC

Genres

poppopmainstream popr&b, funk & soulnew jack swingcontemporary r&b

Biography

Milli Vanilli rose to fame in the late 80s and early 90s with their debut album All Or Nothing, which sold over 8 million copies worldwide. Despite achieving success with hit singles like "Girl You Know It's True" and "I'm Gonna Miss You", their Grammy win for "Best New Artist" was later revoked due to the revelation that the lead singers, Rob Pilatus and Fab Morvan, did not actually provide the vocals.

The rise and fall of Milli Vanilli have been explored in various media forms, including a documentary on Paramount+ and a major motion picture titled "Girl You Know It's True", featuring actors portraying the key members of the group. Their music has also found a new audience through references in series like "Monsters: The Lyle/ Erik Menendez Story", introducing a new generation to the controversial legacy of the iconic pop duo.

Top Brand Affinities

Report Date: 2025-08-11

Milli Vanilli converts attention from 25-34 & 35-44 audiences across BRAZIL, UNITED STATES, MEXICO. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 445,873 avg views per post, with supportive conversation on Youtube. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Milli Vanilli score 0.83% — Low bucket.

Followers:1,022,800

Engagements:8,517

Rate:0.8%

Posts:225

Avg Likes:7,798

Avg Comments:599

Avg Views:518,323

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,022,800 · Engagements 8,517 · Rate 0.8% Posts 225 · Views 518,323 · Avg Likes 7,798 · Avg Comments 599 · Avg Views 518,323	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 27% 18-24: 23% 45-64: 11%	Largest: 25-34 (37%); next: 35-44 (27%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	BRAZIL (24%) UNITED STATES (16%) MEXICO (5%) SOUTH AFRICA (5%) INDONESIA (4%)	Top regions: BRAZIL (24%), UNITED STATES (16%), MEXICO (5%)
Platform Engagement	Tiktok: 72,450 avg views/post · Youtube: 445,873 avg views/post	Best reach: Youtube 445,873 avg views; best engagement: Youtube 4,733 avg likes