Zzz.

Zzz. — r&b, funk & soul artist from US.

With a career spanning over a decade, Sam Smith is a British singer-songwriter known for their soulful vocals and emotional lyrics. Born on May 19, 1992, in…

Influence: 48.05% Fanbase: 19.52% Trending: 62.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 33.78% • Very Strong

As of 2025-09-28

207,902

Social Media Followers

As of 2025-09-28

00:00:00

Hours Airplay

2025-12-07 16:49:45 UTC

Genres

r&b, funk & soulrnbhip-hop & raphip-hop/raphip hop

Biography

With a career spanning over a decade, Sam Smith is a British singer-songwriter known for their soulful vocals and emotional lyrics. Born on May 19, 1992, in London, Smith rose to fame in 2012 after being featured on Disclosure's single "Latch." Their debut album, "In the Lonely Hour," was released in 2014 and earned them multiple Grammy Awards, including Best New Artist and Record of the Year for "Stay with Me."

Smith's music explores themes of love, heartbreak, and identity, resonating with audiences worldwide. Their subsequent albums, "The Thrill of It All" (2017) and "Love Goes" (2020), continued to showcase their powerful voice and songwriting skills. Beyond their musical achievements, Smith is also an advocate for LGBTQ rights and has used their platform to raise awareness on issues affecting the community.

Top Brand Affinities

Report Date: 2025-09-28

Zzz. commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (83%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (1,171 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Spinrilla, Warner Music, Palm Angels points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zzz. score 0.56% — Low bucket.

Brand: SpinrillaBrand: Warner MusicBrand: Palm Angels

Followers:207,902

Engagements:1,171

Rate:0.6%

Posts:10

Avg Likes:1,171

Avg Comments:74

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 207,902 · Engagements 1,171 · Rate 0.6% Posts 10 · Views 0 · Avg Likes 1,171 · Avg Comments 74 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 41% 35-44: 7% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (41%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (77%) UNITED KINGDOM (3%) CANADA (3%) AUSTRALIA (2%) NIGERIA (1%)	Top regions: UNITED STATES (77%), UNITED KINGDOM (3%), CANADA (3%)
Platform Engagement	Instagram: 1,171 avg likes/post	best engagement: Instagram 1,171 avg likes

Top Brand Affinities

Spinrilla

Score: 33.78

Warner Music

Score: 22.86

Palm Angels

Score: 22.85

SoundCloud

Score: 17.59

True Religion

Score: 15.31

Amazon Music

Score: 13.70

Akai

Score: 12.64

Pro Tools

Score: 11.14

Marni

Score: 10.72

Barstool Sports

Score: 10.60

Ableton

Score: 10.24

Beats Electronics

Score: 8.90

Brand	Category	Score
Spinrilla		33.78
Warner Music		22.86
Palm Angels		22.85
SoundCloud		17.59
True Religion		15.31
Amazon Music		13.70
Akai		12.64
Pro Tools		11.14
Marni		10.72
Barstool Sports		10.60
Ableton		10.24
Beats Electronics		8.90
ESPN		7.88
New Era		7.74
Hennessy		7.61
Maison Margiela		7.06
Lanvin		6.92
Champion		6.92
Supreme		6.81
Spotify Music		6.76
Pioneer		6.57
Moncler		6.50
Vivienne Westwood		6.33
Pontiac		6.09
Kappa		5.35
Alexander McQueen		5.27
Kodak		5.25
Stüssy		4.91
American Airlines		4.71
Acura		4.63
Sprite		4.27
Gatorade		4.25
iHeartRadio Music Awards		4.04
Polo Ralph Lauren		4.04
Urban Outfitters		3.90
American Eagle		3.83
Call of Duty		3.66
Ferragamo		3.50
BALMAIN		3.36
MTV		3.32
Los Angeles Lakers		3.26
Dolce & Gabbana		3.26
NBA		3.20
The North Face		2.98
Tomorrowland		2.98
Christian Louboutin		2.95
Comedy Central		2.86
Balenciaga		2.83
Xbox		2.73
Sneakerhead		2.72