Zzz.
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
209,037
Social Media Followers
00:00:00
Hours Airplay
Biography
Smith's music explores themes of love, heartbreak, and identity, resonating with audiences worldwide. Their subsequent albums, "The Thrill of It All" (2017) and "Love Goes" (2020), continued to showcase their powerful voice and songwriting skills. Beyond their musical achievements, Smith is also an advocate for LGBTQ rights and has used their platform to raise awareness on issues affecting the community.
Zzz. commands interest from 18-24 & 25-34 audiences in UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (84%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (1,162 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Spinrilla, Warner Music, Pro Tools points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 209,037 · Engagements 1,162 · Rate 0.6% Posts 10 · Views 0 · Avg Likes 1,162 · Avg Comments 73 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 40% 35-44: 7% 13-17: 6% |
Largest: 18-24 (46%); next: 25-34 (40%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (77%) CANADA (4%) UNITED KINGDOM (3%) AUSTRALIA (2%) NIGERIA (1%) |
Top regions: UNITED STATES (77%), CANADA (4%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 1,162 avg likes/post | best engagement: Instagram 1,162 avg likes |
Top Brand Affinities
Spinrilla
Warner Music
Pro Tools
SoundCloud
True Religion
Akai
Champion
Palm Angels
Marni
American Airlines
Beats Electronics
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 40.02 | |
| Warner Music | 22.67 | |
| Pro Tools | 21.55 | |
| SoundCloud | 16.29 | |
| True Religion | 13.00 | |
| Akai | 12.95 | |
| Champion | 12.63 | |
| Palm Angels | 12.37 | |
| Marni | 10.74 | |
| American Airlines | 10.46 | |
| Beats Electronics | 9.24 | |
| Amazon Music | 8.55 | |
| Benihana | 8.00 | |
| Alexander McQueen | 7.93 | |
| Ableton | 7.91 | |
| Maison Margiela | 7.00 | |
| Kodak | 6.98 | |
| Lanvin | 6.90 | |
| Pioneer | 6.56 | |
| Vivienne Westwood | 6.34 | |
| iHeartRadio Music Awards | 5.91 | |
| Kappa | 5.33 | |
| Supreme | 5.30 | |
| Spotify Music | 5.27 | |
| Stüssy | 4.87 | |
| Moncler | 4.44 | |
| Coach | 4.07 | |
| Urban Outfitters | 3.85 | |
| American Eagle | 3.75 | |
| NBA | 3.71 | |
| Hennessy | 3.68 | |
| Fendi | 3.68 | |
| ESPN | 3.68 | |
| Acura | 3.54 | |
| Ferragamo | 3.46 | |
| Nickelodeon | 3.42 | |
| Lollapalooza | 3.40 | |
| BALMAIN | 3.29 | |
| Timberland | 3.24 | |
| Call of Duty | 3.22 | |
| Dolce & Gabbana | 3.21 | |
| Carhartt | 2.97 | |
| Tomorrowland | 2.96 | |
| Yves Saint Laurent | 2.94 | |
| Christian Louboutin | 2.91 | |
| MTV | 2.89 | |
| Rolls-Royce | 2.80 | |
| Busch | 2.70 | |
| Ubisoft | 2.64 | |
| Balenciaga | 2.62 |
Official Profiles
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LoginArtist: Zzz.
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
